Receiving One-way Inbound Links: 5 Major Strategies,

With search engines putting a constraint on direct reciprocal links, the chase for the elusive one-way inbound link is on. Someone who works with small business site owners, I've heard about every inbound-linking scheme there. In end, I've seen five strategies that really work consistently for receiving hundreds of links.

Yet there's recurrent interest in alternative linking strategies. Perhaps it is because the five major effective strategies involve an amount of hard work, and for lot of people, SEO is an endless magic hunt. So, prior to looking at those effective strategies, let's look at some of the easier alternatives.

.Link farms never appear to die. The latest variations attempt to pass themselves off as viral marketing, but are in fact a sort of endless pyramid scheme: you will link to me, so I link to someone, who links to any other. If you believe this will work, I admire your ability to maintain innocence despite all the mean names I'm sure everybody calls you.

.Many one-way inbound linking strategies drop into the great-if-you-are-lucky-enough-to-get-it, like winning a web award or featured on a high-PageRank website.

.Other one-way incoming strategies are in this-will-take-forever-to-get-anywhere, like offering to offer testimonials to all your vendors in exchange for a link to your site.

Now you have to know all the five strategies in order to gain a distinct benefit in the one-way link hunt.

1.Waiting for the Inbound Links
If you have good quality content you will get one-way inbound links naturally. Natural, freely given links are a vital part of any SEO strategy. But you cannot rely on them, due to two reasons:
1.Unluckily, "eventually" could be a very long time.
2.There is a fierce cycle: you can't get search engine traffic, or non-paid traffic, without inbound links; yet without inbound links, how is one going to find you to give you links?

2.Triangulating for your Inbound Links
Search engines have a tough time dampening reciprocal links if it is not direct. To get links to single website you offer in exchange a link from another site you also control. This seems to be a foolproof way of defeating the link-dampening ambition of Google and rest.

If you have more than one site, you are already employing this linking method. Few drawbacks are:
.You require having more than one website.
.The work necessary to set up this kind of arrangement and confirm compliance is not insignificant. The process cannot be mechanized to the same degree as direct one-to-one reciprocal linking.
.As with traditional reciprocal links, the links are mostly on "Resources" pages that are just lists of links. There's only a little chance of getting major traffic from these links.

3. Submitting for the Incoming Links
They are the renowned fairy lands of SEO: PageRank-passing, non-corrupt, no-fee-charging and well-run directories of relevant links. An SEO friend told me he knows 200 good ones. Plus, there is other type of directories: directories of partner programs, of websites using content management system, websites whose owners are members of any group, sites accepting PayPal, etc.

A link in a PageRank-passing link directory: it's a fine deal if you can get it. But let's say you also get links from all 200 such directories and a hundred more from the little niche directories.

4.Paying for the Inbound Links
Buying and selling text links on a high-PageRank web page is now a big business. Buying good traffic-generating links is a great alternative to pay-per-click advertising.

The cost of the hundreds of links obligatory for substantial search engine traffic could become prohibitive.

1.As soon as you stop paying, you will lose your link--you are really renting than owning, with no "link equity" building up.

2.Google is trying to dampen the impact of paid links on rankings, as exposed in various patent filings.

3.Given Google's task to dampen paid links' effectiveness, buyers have an interest in checking that a potential paid link partner is "passing a PageRank." But identifying these link partners is quite a task in itself.

4.Google is trying to dampen the bang of any "artificial" linking campaign. Having most of your links on Rank 3 or higher web pages seem to be a dead give-away that your links are "artificial," as the vast majority of web pages are PageRank 1 or lower. In the meantime, buying PageRank 0 or 1 links will have so little impact on a site's PageRank.

5.Distributing the Content
It is the fifth method of getting one-way inbound links the most promising: distributing the content

The idea is straightforward: you give other sites content to put on their sites in swap for a link to your site, generally in an "author's resource box," at the end of the article.

The beauty of distributing it for links is that it generally generates more traffic than links on a "resources" page. Also, your article will pre-sell readers on the worth of your site.

The downside is that it's not small amount of work to make original content and then distribute it to hundreds of website holders. But nothing good ever comes easy and on the net, one-way inbound links are very good thing.

In conclusion, there are a many ways of getting one-way inbound links, and if you're smart enough, you use all of them.

posted by Skarmund @ 6:26 PM permanent link   |

|