If content is sovereign, then linking is the queen that share his throne. We have all hear about addition of content to your site in order to give the search engines fodder to devour.
But the top secret to luring the search engines is the type of links to your site. Today's search engines look very cautiously and seriously at who is linking to you, and what it is that they says about you. Links from a head in your business carry a lot of weight and means that your site is significant. Two links from business leaders means your site is even more significant. 100 links from arbitrary web sites, from industry you are not even linked with, means almost nil. Thus, receiving links is only the beginning; the vital thing is receiving good links from excellence web sites.
Why do links stuff?
Since the advent of search engines like Google and their Page Rank, search engines have put a bunch of weight on links to a site. There used to be easy ways to obtain good rankings:
posted by sarah
@ 10:54 AM
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