Index content frequently
Index the content of your website at least once a month. Content that is added and updated frequently, such as press releases, should be indexed more frequently; however, content that changes infrequently, such as archived or historical documents, may be indexed less often.
Have a quick response time
Your search engine should produce results in less than three seconds (on average). Monitor and log search response times to ensure that adequate hardware and software capacity is available to achieve this response time standard.
Ensure relevant results
Routinely identify the common search terms used on your website, evaluate the relevancy of your search results for those terms, and configure your search services to provide the best ranking possible. You should conduct this review at least quarterly.
Provide an advanced search function
Although usability research indicates that very few people use "advanced" search features, you should allow visitors to conduct more refined, focused searches to achieve more relevant results. For example, you may want to provide options for searching within certain sets of information, databases, or applications.
posted by Alenjoe
@ 11:08 AM
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