Characteristics are included in a Persona,

Thursday, December 18, 2008

A Persona usually includes:

  • A name and picture.
  • Demographics (age, education, ethnicity, family status).
  • Job title and major responsibilities.
  • Goals and tasks in relation to your site.
  • Environment (physical, social, technological).
  • A quote that sums up what matters most to the persona with relevance for your site.

How do we select a name and photo?

You make up the persona's name. Select one that resonates with the team as representing that user group. Be relevant and serious; humor usually is not appropriate here.

For a picture, you can buy or license stock photography, although a more casual photo often resonates more with development teams. Don't make it a picture of someone the team knows. Make sure you have permission for the photo that you use. You can tell that you have a good picture if the team sees it and says "Oh, yes, that would be Jim, the Press Guy" or "Oh, yes, that's just what I see when I think of Rebecca, the Program Officer."


posted by Alenjoe @ 11:39 AM permanent link   |

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