Special Characters, Smileys in Meta Description - Helps or hurts

How many of you have seen sites which use special characters / smileys in their title and meta tags. I have personally come across a lot of sites doing it .



Having smiley's in title and targeting a commercial audience IMO is not a great idea. when people are looking for professional company to do service for them its better we stay away from all those playful stuff in titles but if its a site servicing a crowd that likes stuff like that we can definitely do it.



Whether it affects ROI or not is a question we never tested it if someone has tested please post your experiences here