Google moving to Ajax based result pages:

It seems Google is now moving into Ajax based result pages. As per the Google analytics blog "Starting this week, you may start seeing a new referring URL format for visitors coming from Google search result pages. Up to now, the usual referrer for clicks on search results for the term "flowers","



The key difference between these two urls is that instead of "/search?" the URL contains a "/url?". If you run your own analyses, be sure that you do not depend on the "/search?" portion of the URL to determine if a visit started with an organic search click.

New parameters as per Google blog:
------- old
https://www.google.com/search
hl=en
q=flowers
btnG=Google+Search

------- new
https://www.google.com/url
sa=t
source=web
ct=res
cd=7
url=http%3A%2F%2Fwww.example.com%2Fmypage.htm
ei=0SjdSa-1N5O8M_qW8dQN
rct=j
q=flowers
usg=AFQjCNHJXSUh7Vw7oubPaO3tZOzz-F-u_w
sig2=X8uCFh6IoPtnwmvGMULQfw



According to Mattcutts a senior Google employee this change is to make sure search results are retrieved faster than it usually does. Matt says "The team there only thinks about speed. They want to get the results back to users as quick as humanly possible. JavaScript makes the search results a lot faster. Suppose you do a search for flowers, as you're typing flowers, they can do a query from the back end and fold search results right into the page. You're still in Google.com and they can pull in the results automatically."

Labels: Google