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Google image optimization

Google Image optimization is not a complicated process and only requires that you pay consideration to how you label and use your images within the regular framework of your website. A lot of image optimization involves basic search optimization factors such as the enclosure of relevant keywords in the content, title and Meta tags.

SEG follows 19 ways to get high quality traffic using Google Image Search:

INCLUSION OF KEYWORDS IN ALT TEXT:
This is the most imperative part of image optimization and you should embrace a keyword or phrase that is pertinent to the image and your webpage. The alt text should be inserted in the code for your image file.

NAMING IMAGES WITH TITLE:
SEG gives accurate title for the images. If you have an image of Hermione, you could use the term ‘Hermione. jpg’ to name your image, instead of merely going with the unique file name which could be something like ‘b473.jpg’. Genie usually names images exactly the same way as my alt text.

USAGE OF RELEVANT TEXTS AROUND YOUR IMAGES:
SEG suggests that vivid text with your targeted keywords be placed immediately before or after the image itself. If you do a search for any term on Google Image, you’ll find that a short description of 20+ characters beneath every image. You’ll perhaps notice that the keyword is listed in bold as well.

USAGE OF ADSENSE TO ASSESS OVERALL CONTENT RELEVANCE:
SEG inserts an Adsense unit on the page where Google images are positioned and sees what type of Adsense ads show up. This will let us know how Google thinks the overall theme of what your page is about.
  
Genie changes the content until the adsense units reflect the desired keyword to be targeted. This not only applies to Google images but is also a very helpful method as it improves overall latent semantic indexing score & makes your site appear more relevant to Google for targeted key phrases or words.

OPTIMISATION OF TITILE & META TAGS:
This should already be part of your overall optimization strategy and it allegedly helps your site to rank better in image searches as well. Like the use of Adsense for testing, paying attention to this point will help you to have better visibility in Google’s main search engine as well.

USAGE OF ANCHOR TEXT KEYWORDS IN LINKS TO IMAGES:
When you link to a specific image, use keywords instead of a generic phrase. For example, instead of using “See here” or “Click for Full Size“, try something like “Hermione Picture” or “Hermione in Harry potter”.

USAGE OF INTERNAL SOCIAL TAGS FOR YOUR IMAGES:
If you are using images with modest or no textual content, it might be helpful to tag your images using inner tagging functions or social tags like Technorati. This may add more credence to your image and help it to rank better. If you are uploading your images using Flickr, remember to use the apt keyword tags as well.

GENIE USES BRAOD CATEGORIES OF IMAGES TO GET A HIGH TRAFFIC:
If you’re administrating a gadget website, you don’t have to only upload pictures of gadgets.  SEG strives to upload pictures of web 2.0 sites, web applications and pictures of items related to your gadgets. For example, you can upload pictures of living rooms instead, if the gadget was intended to harmonize residential space.

SEG MAKES IMAGE FOLDER ACCESSIBLE TO SEARCH ENGINE:
Genie ensures that robots.txt file does not limit search engines from accessing your image files. This is vital if you want your images to be ranked on Google Image Search. Try not to use JavaScript links on image files as well as it will limit search engine access as well.

REUPLOADING OF PICTURES TO MAINTAIN SEARCH FRESHNESS:
If you comprise a picture that focuses on highly popular keywords, you can try to eliminate and re-upload another version of your image because novelty might affect relevancy and may rejuvenate your ranking on the Google Image Search engine.

GOOGLE IMAGES STANDARDS-COMPLIANT:
One way of making your images fully standards complaint requires you to comprise not only the alt tag but also the width, height and title tag for the image as well. Here’s an example of a fully compliant image reference you can follow.

USAGE OF JAVASCRIPT TO PREVENT FRAMING OF WEBPAGES:
By adding a piece of JavaScript code, images can be averted from being framed when users click on the image within google image search. Visitors will be able view the full site but not the Google image frame, this may encourage more page views for your site. But in certain cases this practice may not be endorsed by Google so SEG tries at own risk.

HOTLINK IMAGES-GOOGLE SEARCH:
Hotlink images from Google search involves going to Google Image Search and to do a search inquiry for the required image. Visit the webpage and copy the image position to hotlink it on your website. This helps your website to show up high among the image search ranks. An alternative method of hot linking is to hotlink Google’s cache itself. Genie hotlinks images from Google search.

CREATION OF SEPARATE PAGE & LINK TO THE PAGE & IMAGE:
This pertains in adding up an optimized webpage on your website along and link the image to that specific page which visitors can access by the ‘back’ anchor on the new page when they locate your page through Google Image Search. This helps both regular search rank & image search rank.

MONITORING THE NUMBER OF GOOGLE IMAGES INDEXED:
An important part of Google Image Search optimization is to supervise how many images on your website are indexed by Google Image Search to see if you are taking the right steps to optimize your images. The easiest way to do this is to use a site search operator.

SOME OF THE TACTICS THAT CAN BE USED:
The image should be positioned in your web page with accurate & relevant information.