The keystone of any successful PPC campaign is the keyword – choosing the best keywords to bid on that are most likely to result in clicks and conversions.

Search Engine Genie provides you keywords that will be more effective, and audience targeting and traffic producing according to your business stream. Keywords are critical to your campaign, so we take the exact choice which takes into account some factors like Seasonality, Competition and Geographic variance which brings out good understanding and advantage of your target.

We incorporate Bidding of the right keywords that brings you a rich uplift, which might also be niche keywords which are not much costlier.

Variations and synonyms are included in your keywords to improve the presence of your add in the relative search results.

Head terms are included to provide higher search volume.

We analyze your service and present appropriate and quality terms that the user might be in search of.

At times, we also include trendy terms used widely among people related to your business to grab easy attention.

The chances of your ads to get a click also includes a bit of psychological reasons and so your ads will be imported with attractive terms which stand out odd among others and makes the user to be more eager to know about what is there for him.

Once in a blue, limited use of negative keywords such as ‘budget’, ‘discount’ are also done when we target most relevant customers, at the same time we maintain the quality of your business in customer’s mind.

In case of being a local business, usage of localized keywords stays as an effective way to reach out right customers at the right time.