 |
 |
If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared? In our analogy, key words are your ingredients and the rest of the guide (after this part) is your recipe. It is vital that you start by investing time in key word research. This may surprise you, but I would recommend you spend at least 25% of your time on this activity alone! That's 25% of all your time, including the time you spend designing your site, building it, optimising and promoting it! Quite an investment, eh? But believe me, if you din't get this part right your meal will not be a very satisfying one and no-one will want to eat it! What are your 10 key words?You may think you know straight off. You are likely to be right about most of them but you will almost certainly make three common mistakes. Firstly, you will tend to pick single words (rather than chains of words). Secondly, you will tend to pick the same words used by other people. Thirdly, you will compound this by overusing these key words on your site and underusing related key words. The result will be a poor finished product and sub-optimal ranking or traffic.So please be patient and walk through the following steps. From part two , you will remember Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services). Like Doug, you should start with a visit to the Overture Keyword Selector Tool (which I recommend in preference to Wordtracker, which is a paid service, and the Google Adwords: Keyword Suggestion Tool, which does not indicate the popularity count of each search phrase). This tool allows you to check for recent word search combinations (and their derivatives) on the Overture search engine, returning search frequencies for each. Doug enters "antique doors" and is surprized to find that "antique door knob" and "antique door hinge" score higher than "antique door knocker" (his best selling product in the high street store). But far higher still is the category level combination "antique door hardware". He had never guessed searchers could be so savvy. Next he tries "antique door knocker" and finds a single derivative "antique brass door knocker". He had not thought seriously about making brass a keyword. Now it is pencilled in on his list. Trying "antique door bell" and playing around, he discovers "antique door chime" is about as popular (reflecting a difference between UK and US english). This is also very enlightening, as he is hoping to sell to the US audience by mail order. Perhaps you begin to see my point. As you will see later in the guide, I recommend a separate page for each product, service or information topic on your site. Through your Overture search, you should come up with an "A" list of about 10 key words for each page. At least four of them are likely to be site-wide in their applicability and common to each page. The remaining six will be page-specific. Put any left-over words onto a second page entitled "B" list. In Doug's example, he decides he wants antique, door, brass and hardware on each page in the site. On the door knocker page, he wants (in addition) the key words knocker, iron, decorative, engraved, pineapple and lion. You too should do the same. If you find this activity overly difficult, can I suggest you revisit your proposition? It is quite possible you have not yet properly thought that through! Which key words do your competitors use?Through searching for door knockers on Google and focusing on the top 15 results, Doug brings up their pages. He uses the menu option "view-source" in Internet Explorer to look at the key words used in the page metadata.He is surpised to find some consistent themes. For example, almost all of the sites he finds whilst searching for "door knockers" also include "door knobs" in their metadata for that page. He also finds that several have used old as one of their kewords, in addition to antique. Don't read me wrong here. Metadata (particularly in isolation) is not the route to high search engine rankings (as you will see later). However, top 10 sites generally have done well with their optimization more generally (and their metadata is likely to reflect quality keyword analysis, repeated throughout the site in other ways). Another key tool is the Google Smackdown, permitting you to compare the overall frequency of two competing keyword sets across the whole of Google's results. Doug compares "antique door knob" with "antique door knocker" and finds the former is hugely overrepresented on the web compared to the latter (with over 2,000 results vs. under 200). He knows that knob is not searched on ten times more (from his earlier work) so decides to concentrate on knocker as a word where he has less competition. However, Doug confirms the effectiveness of all competitor combinations using the Overture tool and revises his list to include some of these new words, relegating "pineapple" and "lion" to his B-list, in favour of "old" and "knobs". How many related keywords can you identify?Now for an important third step. Navigate your browser to the GoRank Ontology Finder - Related Keywords Lookup Tool. Like Doug, try entering "antique door knocker" and look at the results. For "antique", the tool suggests related keywords of old, classic, antique, furniture, vintage, rare, victorian, antiques, collectible.Hmmm. Now he can see why his competitors use old in their list! Doug runs these related words back through the Overture tool and finds that "Victorian door" yields some decent results, so adds Victorian and Edwardian to his B-list (something he had never thought of previously). Imagine if Doug had started with victorian door knockers as his gane plan. The Ontology finder would have shown him that antique door knockers was a much more sensible combination. He would then have been changing his A-list. As Search Engines move ever further towards the use of semantic intelligence in their ranking systems, the use of relared keywords will become ever more important. Make sure you future-proof your site through the liberal use of such words in page text content. More on this later in the guide. Building key word chainsPerhaps it might surprise you to learn that (based on research by OneStat.com), 33% of all searches on Search Engines are for two word combinations, 26% for three words and 21% for four or more words. Just 20% search on single words! Why does it surprise you, though? Isn't that what you yourself do when you are searching? Even if you start with one word, the results you get are generally not specific enough (so you try adding further words to refine your search).Bearing this in mind, it is vitally important to come up with 3-5 keyword chains for each separate page on your site. When you write your page copy later, you will need to ensure that these keyword chains appear with reasonable density in your overall text. Like Doug, pay a visit to the ABAKUS Topword Keyword Check Tool. Put in your competitor sites one after another and check out the results (using the default search settings). Study closely the two-word and three-word combinations that come up most frequently for each of your key pages in turn. Through Doug's exploration (for his door knockers page), he comes up with three favorite two-letter combinations: "door knockers", "antique door" and "antique hardware". For three-letter combinations, he settles on "house antique hardware" and "brass door knocker". Doug is surprised to note that "door knockers" is more popular than "door knocker". He has learnt another key lesson; always pluralise your key words where you can. You will achieve higher traffic this way (becuase of the way search engines handle queries). For a typical 10-page site, you should now have approximately 65-70 A-list words (with four of those being site wide) and perhaps as many as 200 B-list words (many of which will be related key words). You will have perhaps as many as 50 key word chains. Congratulations. You now have all the ingredients you need to get cooking. Labels: Link Building
|
|||
posted by Horshan
@ 11:27 AM
permanent link | |
0
comments
|
|||
It is literally amazing how many people start their online business presence by buying a domain name (close to their business name) and building a brochure-ware page. Only later do they turn their mind to optimizing their site for (i) their audience and (ii) the way their audience find them. Fewer still take a long, hard look at what their competitors are doing first. Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. For this reason - before we turn to optimization techniques - my guide consides first those fundamental questions of what, who and where: What are you selling?The first and most obvious question in this sequence is whether you are selling a product or a service and the degree to which you can fulfill this online.To illustrate the thinking involved, I will use (throughout the guide) the (mythical) example of Doug Chalmers, a purveyor of restored antique doors, brass door fittings and accessories, based in Windsor in the United Kingdom. Doug makes his money from selling doors (20% of total profit), selling door handles and knockers (25%), selling door bells or pulls (25%) and fitting services (30%). He has sold the bells, pulls, handles and knockers across the United Kingdom (and once or twice overseas, through word of mouth recommendation) but only does fitting within a 20 mile radius and rarely sells doors to people who are not local. When forced to consider his proposition more carefully, Doug admits that he has no desire - or capability - to sell fitting services outside of his immediate locale (due to capacity and travel considerations). However, he can see a big market worldwide for his brass fittings and accessories. I know what you are thinking, but don't laugh. Doug may well be right and (after all) knows his business better than you or I. He gets quite a lot of business from American and French tourists that drop into his shop after a visit to Windsor castle. Many take his business card. Initially, they almost always want to see brass door knockers, but often leave with several small items. Doug has heard the stories about other local businesses who have been successful online. The Teddington Cheese, for example, sells British and European cheeses across the globe and was a winner of the UK eCommerce Awards in 1999. Who would have thought that cheese was a winner online? Well, Teddington Cheese did and have been reaping the rewards ever since! There are actually a number of key things about Doug's proposition that we will revisit in subsequent parts of the guide. However, the key point for now is that simply putting up a brochure of all Doug's products and services is unlikely to be the best strategy. He has some specific and focused aims - and by thinking about them now (and refining them) he stands a much better chance of success online. Who are your audience?Segmenting your audience is a key part of any marketing or PR strategy and make no mistake, search engine optimization is essentially a marketing and PR activity (albeit somewhat different to some of the more traditional parts of this field).Doug generally agrees that he is targeting socio-economic class A/B for his services. These people are typically affluent, professional, white-collar workers living in leafy suburbs. He is in luck there, as such people are disproportionately represented in internet usage worldwide! Having thought about it, he can readily segment his customers into three types; (1) local-full-replacement, (2) diy-refurbishment and (3) fitted-refurbishment. The first group are local people, looking to replace a whole door which has broken or is drafty. They are generally cost-conscious on the overall package (comprised of products and fitting services). The second group are interested in specific product items (which they are happy to fit themselves). They want advice on how to fit it but don't want the labour costs. However, they are the least price sensitive group on the product cost and often buy the very best. The third group buy product but want it professionally fitted and finished. They are prepared to pay for quality but are more price sensitive than the DIYers. Where they are not local (which happens) they want a referral from him to someone who can fit locally in their area. Doug makes the most revenue today (in order) from groups 1, 3, 2. However, he makes the biggest profit margin per sale (in order) from groups 2, 3, 1 - the exact reverse! His own time (and that of his fitters network) is the biggest constraint in his business. If only he could grow the DIY segment, he could substantially improve his overall business profitability. Hopefully, the point here is obvious. At the very least, Doug's website should address (perhaps separately) the needs of these three different groups. Ideally, the site will focus it's firepower on that second group (where the opportunity for unconstrained growth is greatest). Finally, the site needs a local and a global face (to reflect the different geographies of his customers). Where are your competitors?No proposition development is complete without an honest assessment of what your competitors are up to. If you are in a locally-based mortar-and-clicks business like Doug, your assessment should take into account both your local and your global competition.A useful tool to use is the so-called SWOT analysis, where you draw four boxes in a 2x2 table for each competitor. In the first box, you note the strengths of the competitor, in the second their weaknesses, in the third their opportunities and in the fourth their threats. Strengths and weakness are things inherent to their business as it operates today (and generally internal). Opportunities and threats are things external to the business and generally forward looking. Look at each website objectively and minded like your customers. Consider whether the website was easy to find in the search engine. How many different search words did you try? Do you like the look of the website? Does it address each customer group separately, focus on one segment or try to be all things at once? Was it easy to get information and do business? Leave space in the boxes to return to later in the guide (as we will frequently refer back to what your competitors are doing right or wrong). Labels: Link Building
|
|||
posted by Horshan
@ 11:25 AM
permanent link | |
0
comments
|
|||
Before we explore the world of search engine optimization, it is vital that you know a little about how search engines work and their relative market shares. It will help you to prioritize your activities later! What are Search Engines and who powers them?There are essentially four different parts to a typical large search engine; the crawler, the directory, sponsored results and the search engine itself. Crawlers (e.g. Google) automatically visit web pages to compile their listings, making use of a so-called robot or spider (eg. Googlebot), which follows links from one website to another, ultimately compiling an index of all the pages and sites on the internet. These crawlers provide an index, which can then searched by the search engine. You may find that several or all of the pages on your site are indexed in thisway. Some search engines have their own crawler and others buy-in crawler results from others. Human-powered directories, such as the Open Directory, rely on submissions from the public, which are reviewed by editors for inlusion in the directory. If you get included in a directory, generally only one page from your site (usually your home - or index - page) will be listed. Crawled results are combined with sponsored results, supplied by pay-per-click (PPC) advertisers, and the results from human-maintained directories to complete the search engine index. Check out the Search Engine Reationship Chart at Bruce Clay inc. for the latest picture on who powers whom. You will note a couple of things right away. Firstly, the dominance of the Google and Yahoo! crawlers and secondly the importance of DMOZ directory results as a back-door for many search engines. How do Search Engines find and rank sites?Search engines do not really search the web directly, but rather an index database of the full text of web pages, which itself is drawn from the billions of web pages on the internet's servers. Search engine databases are selected and built by computer robot programs called spiders. If a web page is never linked to by any other page, spiders cannot find it, unless the (usually new) site is submitted manually by a human at the search engine's "add URL" page. All search engine companies offer ways to do this. After spiders find pages, they pass them on to another computer program for "indexing." This program uses an "algorithm" to assess the text, links, and other content in the page for "key words" that might be searched on at the engine. This allows the search engine to order results served by their "relevancy" to the search terms used. As each search engine has a different algorithm, it will index sites in a different way and thus serve up different relevant results. Some types of pages and links are excluded from most search engines by policy. Others are excluded because search engine spiders cannot access them. Generally, the use of frames, flash graphics and dynamic URLs all get in the way of effective spidering and should thus be avoided. In addition to indexing pages, most algorithms seek to establish the "authority" of a site. A site which is linked to by many other sites (using keyword-rich anchor text) is assumed to be of greater merit than one with no links at all. This activity is called "ranking" and helps search engines to sort otherwise similar results into ever-more relevant and authoratative results. Which Search Engines are the most popular?Based on US analysis in January 2005, the top search engines (by share of total searches at home and work) are as follows: Google Search - 47% Yahoo! Search - 21% MSN Search - 13% All Others - 19% These shocking figures do not convey the true dominance of the top players, as you have seen from the interdependence of search provision in section (a) above. You could be searching at AOL (part of the "other" 19%) and viewing Google results, for example. There is also strong anecdotal evidence that Yahoo! and MSN tend to send more searchers through to their sponsored (or paid) results than do Google (due to the prominence of these results on their results pages). As such, for a typical small webmaster who does not use pay-per-click (PPC) advertising, they might get up to 80% of all their traffic from Google's various sites across the world. Now you understand the market a little better, you will perhaps understand the obsession many webmasters have with Google! A top-10 position at Google for your key search terms can make your online business fly. If you drop out of that top-10, your business can literally collapse overnight! Labels: Link Building
|
|||
posted by Horshan
@ 11:23 AM
permanent link | |
0
comments
|
|||
This is part 1 of a 7 part series that examines the 7 factors of incoming links that Google considers when choosing a spot for your website in it's SERP's. Why incoming links? First because these are what Google places the highest value on. But, all incoming links are NOT created equal. This 7 part course looks at the kinds of links Google values when "rating" your website in the SERP's. Each type of link discussed is important to your overall link strategy and consequently your free traffic levels. The first factor is of course the anchor text used in your incoming links. The importance of the keywords used to link to your website are more important to Google than the content that is actually on your page. You can generally use anchor link text with your keywords and not even have the keywords on the page and still get a good ranking in Google for that term if enough incoming links have that keyword pharse in them. If you've heard of the phrase "Google Bombing" then you know what I'm talking about. Basically it's when a set of webmasters or blog owners decide to get a page ranked for a certain term and all leave links back to the selected site with the keyword phrase that they want that page to rank for. The most notorious example of this is the "bombing" done by several blog owners to the George W Bush biograpby page. Several bloggers left links to the page containing the keyword text "miserable failure" and consequently this page turns up as the number 1 result in Google for the term, even though the words don't appear anywhere on the page. The "Google Bombing" was done by at most a few hundred links with this link text pointing to the page. Though more links would probably be necissary for a more competative term. Still, it goes to show how important link text is to the rankings of a page. Google Bombing is nothing new. But what many people don't realize is that Google places more relevance on the anchor link text that it finds when it first discovers a link to your website. Each consequent link either adds value to that first impression or subtracts from it. Many times you can control which link google finds first just by knowing where google goes regularly (like on a daily basis) and effectively placing your link in it's path. This is called "baiting" the google bot to visit your website through this link. Each link you place after this initial link should further show google that their first impression (or the first keywords it discovered that linked to your website) was and still is correct. Each subsiquent link is a "vote" so to speak to validate Google's original impression of what your website is about. Placing that first link to be found by Google is only the first step, but a very important one. Choose your anchor text keywords carefully. Each incoming link you place after this one should serve to validate this first impression. Part 2 will discuss the appearance and disappearance of links over time and how they effect your traffic and search engine placement. Labels: Link Building
|
|||
posted by Horshan
@ 11:20 AM
permanent link | |
0
comments
|
|||
Google has permeated into almost every aspect of life on this planet and beyond. It has become a mainstream fixture for computer and Internet users around the globe. All the while, cementing its position as the only real facilitator of the world's collective intelligence. Can you remember a day when you have not Googled? But Google's reach doesn't stop with the mouse or the cursor. It has moved beyond the computer screen, snapping up resources, sites, and people at a frighteningly steady pace. Perhaps, the first indication Google wasn't just satisfied with staying within the wired confines of the world wide web was when it partnered with universities such as Harvard, Oxford, Stanford and others, to scan and index the contents of their libraries -- then making this material accessible through Google Print. Then it casted its aspirations heavenward with the introduction of Google Maps and Google Earth. Mapping services that bring the world's geographic information into view, it is as if Google had literally ascended, watching us from far and near, tracking our every move as well as our every keystroke. Even using satellite imagery to provide it with eyes in the sky; leading one to wonder, from those lofty heights can divinity be far behind? All kidding aside, Google, whether it wants to or not, is developing a god-like reverence in the eyes of many. But is this such a leap of faith? Is the idea of Google as a god-like force in our lives so preposterous? so ludicrous? so sacrilegious? In prehistoric times, pagans used to worship the sun gods. Ancient Egypt, Greece and Rome all had their gods who satisfied the basic human need we have to believe in a superior being or force. They even raised ordinary humans who displayed unusual courage or bravery up to a god-like status. Are we now entering into a new post-modern pagan era -- will we be worshipping at the feet of Google? Not really, we treat all our knowledge givers with respect, some even reach a god-like status. We raise them up above the crowd, give them special meaning or reverence in our lives. Humans have been doing this since we stood upright and walked on the plains of Africa. The shaman or high priest of ancient times -- holders of the secret rites, holders of a group's history or knowledge; we show these people respect and we elevate them to a higher status. Google falls into this category. And Google does deserve some respect, as far as the search engine market goes, whether it's wearing a halo or a cursor -- Google is still the only game in town. According to Alexa, a company that tracks web traffic, the top three sites on the Web are 1. Yahoo, 2. MSN, and 3. Google. However, when you compare where people go on these sites -- search.yahoo.com accounts for only 9% of Yahoo's traffic and search.msn.com only 7% of MSN's total traffic; whereas most of Google's traffic is search traffic. This is a big distinction. And what about the purchasing power of these search engines; latest data presented by Score Networks, Inc. shows MSN searchers at 48%, Google searchers at 42% and Yahoo at 31%. That is Google searchers were 42% more likely to purchase online than the regular Internet user. Another aspect of Google's commercial might is its online advertising system. Through its Adsense and Adword programs, Google has commercialize and monetized most of the web's free content. Depending on your opinions or stand, this may be good or bad. Regardless of viewpoints, Google has been more than generous with sharing this ad revenue with all concerned parties -- content providers, web writers and journalists, professional bloggers, ordinary webmasters and marketers -- all have reaped the benefits of these programs. If you feed it with fresh high quality content -- Google will take good care of you! In many cases, it can be argued that Google is subsidizing or facilitating the creation of quality content on the Net through its Adsense program. Google's dominance of all aspects of the Internet is also taking on a god-like force. It is acquiring and building at an almost god-like speed. Google Acquisitions include: Outride, Blogger, Neotonic Software, Applied Semantics, Ignite Logic, Genius Labs, Picasa, Keyhole, Urchin software... how did all this madness start? Initially called BackRub, referring to the way it back linked to web sites, Google was founded by Stanford graduate students Larry Page and Sergey Brin. Google, the name itself is a play on the word googol, and refers to the number represented by 1 followed by 100 zeros... opened its doors on Sept. 7, 1998, in Menlo Park, California. It had a corporate staff of three. In 2004 Google offered its IPO with a price per share at $85. By June 7, 2005, Google was worth $80 billion, making it one of the world's biggest media companies. Perhaps, one of Google's most brilliant (some believe absurd) moves, happened just recently. It has applied (via Nelson Minar, a Google Engineer), for patent rights to transmit ads through RSS feeds. Few people know, even more won't believe, but the Internet has undergone a fundamental shift in how information is exchanged on the web. RSS stands for 'Really Simple Syndication' and was first popularized by blogs because blogs use XML and RSS feeds to syndicate their content. Don't come to us, we will deliver. People can view a site's contents through RSS readers or an RSS equipped browser without actually going to the sites. RSS will revolutionize the Internet. Microsoft in its Longhorn Statement has announced the next version of Windows will have RSS integrated into its Operating System. RSS applications, under the Creative Commons license, will change the way we use our computers and the Internet. Google, if it is successful with this patent application will build on its already god-like status. The stakes are enormous and Google knows it. This patent could put Google directly into the mix, but the rewards are beyond belief! And that's not all, there are rumors Google may be developing its own RSS powered operating system and browser. Why not, it has the resources and financial clout to easily carry out such an undertaking. Google is already the owner of the domain name "gbrowser.com"! One can only wonder, is Google positioning itself to not only be the brains of the Internet but also placing itself into the very core of the nasty beast? Does it desire not only to be a mega hub, but also to be an innate part of the whole structure? Positioning itself, in essence, to becoming the web's nervous system. Any movement of data, information, or commerce on the Internet will have to pass through and be affected by the Google Factor. More or less, cementing Google's influence on the whole scheme of things. And in the process, further weaving Google into the very fabric of our lives. Labels: Link Building
|
|||
posted by Horshan
@ 8:50 AM
permanent link | |
0
comments
|
|||
How Do You Know if You're Stuck in the Sandbox? Heres a rough set of criteria for you.
Does the Sandbox Really Exist, or is it Just the Google Algorithm? This is a big controversy. Everyone has a different opinions. Don't listen to guys who handle bluechip companies - they optimize older, high PR sites. It's your everyday mainly-new-sites webmaster who knows this problem intimately. In fact, all the big sites need to do is place the keyword in the title and they're on the first page. This gives them an unfair advantage not unlike what the media elite has enjoyed for decades. Regardless of whether the sandbox is a separate phenomenon from the algorithm, the degree of prejudice against new sites has hurt quality of Google's search results. This is especially true with products and topics both new and urgent. The bigger sites may not be covering it, but searchers end up there without high quality answers. The common wisdom now is that if you're looking for new websites, go to MSN or Yahoo instead. Neither of these sites is using this kind of filter. Many websites rank in the top 10 (for their targeted keywords) on these two search engines, yet are nowhere to be found in Google. Why Would Google Do This? Google frowns upon SEOs who try to overly influence ranking, so they needed to find a way around SEO factors to deliver quality results. So they'd look for signs of SEO in websites, e.g. how consistent the addition of backlinks is, and how repetitive (vs. natural) the anchor text of backlinks is, and they consider the age of the site and its backlinks. Redesign Penalties Similarly, websites that have made the mistake of too comprehensively redesigning their look, content, or navigation have been shocked to find that they get penalized for this updating. Google seems to prefer a frozen in time or moving like molasses kind of internet. But to be fair, this is something that had to be included to beat spammers who were buying old websites and refueling them with keyword spam. Why Do You Get Sandboxed? Some sites have gotten out of the sandbox in a week, while others can take up to a year or more. No one knows if any one contributing factor gets you out sooner rather than later. Some point to the age of inbound links, or the frequency with which your site acquires them. Some say that getting too many inbound links too quickly appears artificial, and is flagged as spam. But others argue that Google can't know how fast a site should acquire links. A website that received national news coverage, for example, could acquire hundreds or thousands of links in a day. It's likely that no one outside of Google fully understands how the sandbox works. The problem has been noticed and discussed for nearly 2 years, and no one has given a satisfactory answer. What's crystal clear is that Google has made it so complex that it cannot be reverse engineered. How Long Will You Be Making Sand Castles? The delay seems to vary anywhere from four to 11 months. Since we don't know exactly upon what and to what degree the filter depends, it's likely a different magic combination for every site- and this fits with webmasters experience. So keep your head down, develop content, get inbound links, and eventually you'll get out. Some suggest that when you come out of the sandbox, you are not fully free. They notice a rationing or gradual increase in traffic from Google. In the meantime, older sites may rank better than you, regardless of the quality of their look, feel, and content. Deal with it. Keep your head down and keep working. Another wrinkle: some webmasters suggest that sandboxing can occur at the page level, not simply at the site level, and that it is the bigger money/traffic keywords that get sandboxed. Again, this could simply be due to the level of competition on that keyword, as the entire site is not sandboxed if you're getting rankings and traffic from other keywords. Is There a Way to Trick the Sandbox Filter? Some webmasters have talked about finding cracks in the algorithm¦ and they mainly involve backlinks. For a while, there was a lot of linkspam on blogs, but everyone Google, bloggers, and blog providers have cracked down on that exploit. The real sandbox solution is not a trick - unless you define everything done by the SEO-aware as tricky. The answer is to grow your content and backlinks naturally over time. Don't look for the quick buck, the quick ranking, or the easy way out. Go back to basics and build websites that people can use and enjoy. Exchange links with quality websites. To avoid frustration, I'd suggest, if web building is what you do full time, that you begin a new site every month or two eventually, if you've worked consistently on all of them, you'll have one after another emerging from purgatory and flourishing in the rankings. Labels: Link Building
|
|||
posted by Horshan
@ 8:46 AM
permanent link | |
0
comments
|
|||
Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by all the data and simply quit and move on to other areas of promotion. By following the handful of steps presented in this article you will be well on your way to solid rankings. Primer Each webpage is its own unit, which has its own title and theme. A theme is most commonly referred to as keywords or a keyword phrase. The theme should be based on the most dominant data for that webpage. Therefore, if you have a webpage that lists ten types of coffee cups, “coffee cups would be the likely choice for the theme. However, if the theme is too general then you should work to compact it as there will be far too many results in the search engine to contend with. Perhaps your webpage lists ten types of coffee cups which all have American symbols on them. Two of the various possible themes would then be American coffee cups and patriotic coffee cups. To determine if a theme might be too broad, search for the theme at a popular search engine and see how many results come up. It is typical to see up to a few million results for any theme. However, one hundred million results would be extremely high and a different theme should be chosen. Step One: The title of your webpage means a lot. A website should never have a loose and thoughtless title. The title should be clear, compact, and related directly to the main theme of the webpage. Let us look at three title examples for a webpage that sells different types of red coffee cups.
Notice how we trimmed the title down to simply the main theme. In the bad example, the title does nothing to describe the products offered on the webpage and therefore will end up hurting the search engine rankings for this webpage. Step Two: Use the H1 tag. On the top of your webpage put the main theme in a H1 tag. This will help establish what the webpage is about and Google will take the data enclosed in the H1 tag more seriously which helps boost the overall theme in its ranking algorithm. This should be at the very top of the webpage if possible and include only the main theme. Using our title example above, you would insert the following on top of the webpage: Red coffee cupsStep Three: Utilize the written word properly. The main keyword phrase (theme) must be printed on your webpage multiple times. It must appear natural in the flow of writing and not just thrown on the webpage somewhere a few times. After massaging your keyword phrase into the copy, bold one instance, underline one instance, and italicize one instance. Again, basing this example from the one above:
By doing this you will help enforce the theme of the webpage and achieve better search rankings. Step Four: Establish incoming links. Before going any further, I recommend you visit google.com and install the Google toolbar. This will allow you to see what is called PR (page rank). Knowing a websites PR is extremely helpful, and basically mandatory, for this step. It is more important to have links today than ever. To rank high in the search engines, you must have people linking to you. Failure to acquire incoming links results in low or non-existing rankings. Here are some techniques to build up incoming links:
Step Five: Work to ensure anchor text from incoming links contains your main theme. When other websites link to you, try to get them to use the keyword phrase for the webpage they are linking to as the anchor text. This is not always possible and that is ok. You simply want to try and get as many links on target as possible. Not all links need to go to your homepage because having incoming links to a webpage within the website is beneficial also. Labels: Link Building
|
|||
posted by Horshan
@ 8:44 AM
permanent link | |
0
comments
|
|||
search engine optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter". Having tried many different approaches, starting in 1996: It is ironic that the methods I used back then, still hold true today, to a great extent. Today's article is on the infamous Title tag. Often overlooked, occasionally abused, but still effective. What belongs in this Title? Quite simply: Your strongest Keyword, or Keyword Phrase - usually followed by your business name or personal name, seperated by a comma or dash. You will notice that when you search for pages at Yahoo(TM) or Google(TM), you will often see the very words you used to search with, at the beginning of the result. These words are bolded, signifying relevance. The truth is, the day and age of Meta Tags is nearly dead. What is not dead, however are the Title and Meta Description tags. What is the best way to use the Title Tag? Arguments will vary, but my approach follows this example: * the symbols <> have been replaced with [ and ]. [title]Widgets, John Smith[/title] Perhaps, ultimately, only your main KeyWord, or Keyword Phrase should be present in this tag; however, it is customary to include your name, or business name. When deciding which link to follow, the end user is given more information when you include a business name. Mathematically, the KeyWord weight of your Title tag is calculated as follows: KeyWord Characters = K Total Characters in Title Tag = T Keyword Weight = K/T In our example above, "Widgets" is the Keyword Phrase, and is a total of 7 characters(K). The total number of characters in the tag is 19(T). K/T = 7/19 = .368 or 37% 35-50% Keyword Weight is about ideal. Repetition of Keywords in the Title used to a good technique, but I highly discourage it now. Make sure you research your Keywords well! Having problems with your dynamic (.asp .php) documents not being indexed. Make sure your code includes the ability to produce unique Title and Meta Description tags for each page. Meta Keyword tags, are, for most part useless and necessary. Title and Meta Description however are still crucial! Labels: Link Building
|
|||
posted by Horshan
@ 8:42 AM
permanent link | |
0
comments
|
|||
Keywords are important for two reasons. Firstly by using the keywords which relate to your reader you get listed by search engines accordingly meaning that people can find you. Notice that I phrased the last sentence carefully. I said keywords which relate to your reader. It's important to understand that what you consider key words might not be the keywords your visitors are using to reach you. Secondly and from my point of view more importantly keywords help to qualify your audience after they have arrived at your web site. If you click through from a search engine to a web site and the headline or first paragraph don't strike you as relevant to what you're looking for you're likely to bounce. The key words you use help to assure your visitor they are in the right place. Good use of keywords embedded in your copy and content will firstly help you to attract the right kind of people and secondly help to effectively qualify them as being in the right place. If you manage to attract and qualify them, the reader is then more likely to click through to find out more about what your website is about. If they do that, there is a much higher chance that they will convert to your desired goal. A good SEO or SEM company in my opinion is one that understands that its about answering the visitors needs, not simply packing the website with related key words and phrases. Labels: Link Building
|
|||
posted by Horshan
@ 7:39 PM
permanent link | |
0
comments
|
|||
If you're a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you. Recently my copywriting website dropped out of Yahoos Australian rankings. For quite a while, it had been at number 1 for my primary keywords advertising copywriter, copywriter, and website copywriter. But then it suddenly disappeared. I clicked through about 10 pages of results, and it was nowhere to be seen. I then searched for my domain, and Yahoo couldn't find it. Something smelt fishy. I'd done nothing to my site to warrant a ban, and I still had heaps of links to my site (actually, I had more than ever before). I'm an Australian advertising copywriter. I'm based just north of Sydney and I host my website with a major Australian host. But my web address is a .com, not a .au. I started thinking this might be the problem. So I emailed Yahoo support, explaining the problem, and sharing my thoughts on the cause. And all of a sudden, nothing happened. So I waited. And I waited. And I waited. And finally, after about a couple of weeks, I received an email from a Yahoo support representative informing me incorrectly that my keyword wasn't featured in my page title or description. I should remedy this shortcoming and re-submit my site to Yahoo. Frustrated, I replied. I repeated the important facts from the first email just to ensure they listened. They hadn't even searched for my domain to confirm that Yahoo no longer recognised it. When they got back to me this time, they had started paying a bit more attention. The support rep confirmed my suspicion that Yahoo had excluded my site because of its .com URL. Her very helpful solution was that I should change my domain to .au! She included some ridiculously complex instructions for how to do so, and sent me on my merry way. As you might expect, I wasn't satisfied. Nor was I merry. I explained to her that this was not an acceptable solution because all the links to my site on the internet are pointing to the .com and my email address uses the .com. She was unmoved. She asserted that this was the best and only way to solve the problem. It might help if I added my primary keyword to my title and description. My laughter was not good humoured! I wrote back expressing my displeasure at this solution. I painstakingly explained how Yahoo had made a mistake, and that if Google was capable of recognising my Australian business despite its .com addresses, I would think it's technically possible. I also cited several other .coms in the first couple of pages of Australian results. No response. The situation didn't look promising If this sounds like a familiar story to you, don't despair. A week or two later, I searched Yahoo Australia for my primary keyword, and surprise, surprise. My site was ranked number 1 again! The moral to the story? Don't be intimidated by Yahoo. Trust your instincts and don't give up. If you're an Australian business with a .com, and you're not listed in Australian searches, this might be why. In fact, I would think this story is relevant to all regional Yahoos. (Of course, before making any accusations, it's a good idea to make sure your site is properly optimised and that you have plenty of inbound links.) Anyway, thats my story. I hope it helps someone. And they all lived happily ever after. So far at least Labels: Link Building
|
|||
posted by Horshan
@ 9:36 AM
permanent link | |
0
comments
|
|||
When you are engage in building links to enhance your link popularity, who to link to? The query of where to link to enhance ranking can be puzzling. Logical thoughts is needed to attain link popularity in a natural means. Google Page Rank First and Primary, Page Rank is part of the algorithm of Google's positioning in the search engine results. New search engines utilize link popularity in their algorithm to assess your website as well. But Page Rank is only one of the 100 plus criterion Google uses to assess your web pages. Use the thought of Page Rank as a "tool" to assist make decisions, there is no need to exist and die by the results. Link popularity itself is simply one way to progress your ranking. Should You Link To Them? Think about it. You see an excellence website; you see high-quality content. The website is a "Mom and Pop" site with little ranking. Thus what if the Google Toolbar says Page Rank 2/10? That 2/10 might one day be 8/10. More prominently, you are linking to it since it is good to link to for your guests. Labels: Link Building
|
|||
posted by sarah
@ 10:57 AM
permanent link | |
1
comments
|
|||
In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of months. Thus the term Sandbox Effect applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence. However the website is not hindered as much as the links that are reciprocated from other users. Newer links that are created are put on a probationary status until again they pickup in rank from other matured sites or placed directly by an ad campaign. The idea behind the hindrance is to prevent a fast ranking to occur on a new website. The usual holding period seems to be between 90 and 120 days before a site would start obtaining rank from reciprocal or back linking. Some advice has been given to have companies you are going to reciprocate back add your link first to the website. This may help grandfather your site in, thus reducing the waiting time associated with new websites. People have noticed a 0 page rank when first signing up and receiving a bolstering 7 page ranking after 4 months. Why the delay? The fact is, that if people realized how easy it would be to get a high ranking, would that take away the credibility of the engine. It depends on whom you ask, but it does seem to be happening frequently to newer subscribers. Do not discontinue back linking, your rank will eventually appear. Labels: Link Building
|
|||
posted by Horshan
@ 9:34 AM
permanent link | |
0
comments
|
|||
So, you have a website filled of large content, optimized for the search engines, but yet not ranking well? Perhaps it is time to build your link popularity. Link popularity is a gauge of the quality as well as quantity of web sites which link to your site. The hypothesis is that great sites will attract lots of links whereas poor sites won't. But, you notice that word "quality", true? Yep, the search engines would think the quality of your links, not just how several you have. So, just as you have tweaked your keyword density and Meta tags, you need to be certain your links also exemplify the relevancy of your site. So what are those darned search engine spider looks for? The GOOD (Improve link popularity): 1. In coming links from quality web sites associated to the topic of your site 2. Links from main directories The BAD (most likely unnoticed by search engines): 1. In coming links from zilch pages, or other less quality sites 2. In coming links from web sites with topic not related to your site's topic The UGLY (most likely to damage your link popularity): 1. Links from web sites that are nothing but a link or banner "farm" 2. Links to your web site that are buried in a long list of links on unrelated sites By the method, the search engines look at the links OUT of your web site, too. As much as probable, out-going links must provide your visitor by an additional valuable basis of information linked to your website's topic. Do your greatest to avoid the enticement to put in your website URL to any site that would have you, or to swap a link with anyone who asks. And, be very cautious on using software to build a "links page". If these sites have low quality and/or immaterial to the topic of your website, exchange of links with them can actually injure your link popularity. So, what's the best method to get good quality links? Your first strategy is to fill your site with high quality content. No one needs to link to a site with deprived content. And you are more likely to obtain links with no even having to ask! Second, get scheduled in the main directories. Third, look for out quality sites with topics associated to yours and demand that they link to you site, or if they will swap a link with you. The search for links can be dreary, but it is definitely value the time as well as effort. Luckily for all of us, there is a fresh free service that will radically cut that effort and time. Even if you are not involved in increase of your search engine ranking, being listed on other pertinent sites is still a fine idea. These kinds of links will sometimes carry you a lot of traffic all on their own! Labels: Link Building
|
|||
posted by sarah
@ 10:35 AM
permanent link | |
0
comments
|
|||
Search Engine is getting smart by the day. Over a period of instant Search Engines evolve from "Ignoring" spamming to a point where they currently 'penalize' websites for using spam methods. Following are the famous Search engine spam techniques you should shun. 1. Hidden text: Hidden text is using identical color text on pages as the background color. In order to acquire a superior keyword density, webmasters occasionally add a set of keywords as hidden text since they are not visible to the human onlooker but can be examine by the search engine web crawlers in the source code of the particular page. Most search engines can now notice which pages use such technique and disregard or forbid such sites. 2. Doorway pages: A doorway page is a web page intended for search engines so as to rank fine for precise keyword phrases as well as redirect a user to a dissimilar page on visit. This is known as "switch & bait" method. These pages frequently rely on recurrence of the keyword phrase, and attempt to "trick" search engines into ranking them fine. Most search engines can now notice techniques such as "Meta Refresh" and punish such sites. If you have used doorway pages on your running website and it is not penalized, you stand a good possibility to come out clean by removing these pages instantly. 3. Doorway domains / multiple domains with similar content: This method uses URL redirection meant to show another web address for the similar web page or several domains shows same content. In a typical case, the user type in a web address as www.new-blue-widget.com but the URL is redirect to www.widget.com. Alternately, these two websites show the same content that one or other may rank very high in search engine result pages (SERP). Most of the occasions these domains are register by the similar party. A lot of people also use 'disposable' domain name in transfer out email spam so as to defend their main domains. Search engines can simply spot these techniques. 4. Duplicate content: Many site owners attempt to enhance their content base by making multiple pages of the similar content either on the identical site or doubling the same site over numerous domains they may own. Search engines shun cluttering their index with replica content and penalize sites which do extreme content reproduction in order to 'trick' their algorithms. 5. Cloaking: Cloaking is a method of serving keyword stuffed spam page to search engine spiders by noticing their IP address, while serving totally dissimilar pages to human guests. This is diverse than geo targeting wherever you may show unlike content to different guests based on their county or language. The search engines can distinguish between the two and may penalize your site if you attempt to 'trick' them. If you want to shun any penalties, the thumb law is to show the similar content to search engines that you illustrate to the visitors. 6. Keyword spam: Keyword spam is a method to stuff a lot of keywords all above the page - in the Meta tags, Anchor texts, Title tag, Alt Attributes etc., in an effort to increase keyword density or accommodate great number of keywords on the same page. This not merely results in the page text to sound stupid to your reader, but you also mislay the 'theme' of the page. 7. Excessive HTML markup: It is general information that search engines give extra credit to text marked as Headline else other attributes like making the text colored, italicized, bold, underlined, etc. In an attempt to improve significance of the text, a lot of webmasters do an extreme HTML markup of their page content and conceal the ugly display behind a shrewdly made CSS. Labels: Link Building
|
|||
posted by sarah
@ 11:37 AM
permanent link | |
0
comments
|
|||
The search engines will not be beaten for lengthy. Those who suppose they can get away with something else in the short term will usually come unstuck in the lengthy term. Google recently altered their algorithm which has upset a lot of website owners who relied on Google results to supply them business. Websites who conquered the rankings since of link popularity abruptly became unstuck and are at the present, nowhere to be seen. Websites with minimum popularity but great content as well as even those with little content and average popularity have begun to take over the rankings for their given terms. Many people guilt Google, blame SEO's and anyone else they can guilt. These are gratis rankings that you're contending within, which are incessantly being manipulated to use each inch from the system structure. Users are not going to bear this for long period if they cannot find excellence content and products when they look for. With this abrupt upset and some minor change by Google, the results will ultimately steady and those who once subjugated will still not be seen. Labels: Link Building
|
|||
posted by sarah
@ 3:55 PM
permanent link | |
0
comments
|
|||
1) Find the right site to do a reciprocal link exchange with. Define the kinds of sites with which you want to trade links. These sites are normally in your website's category of interest, or sites that you feel your visitors might find interesting. 2) If you are at the beginning of promoting your site and want to see results soon, exchange links with popular and quality web sites. This doesn't mean that popular web sites will accept that, but you have to try. Don't hesitate. Lots of popular web sites that are in another category of interest, maybe accept exchange link with you. It's your decision.. 3) When you contact the webmaster of the other site, you should be kind. Tell him that you run a site that has a similar topic and describe your site a bit. Say that you like his site and have included a link to it in your site (give him the address of the page where the link is), then ask him to return the favour by linking to your site. If you never get a reply or your proposal gets rejected, just forget it and find another site. 4) Never be disappointed! There are a lot of webmasters who will exchange links with you. 5) Be patient! With hundreds of thousands of sites out there, it takes time and efforts to find and choose web sites for reciprocal links. Keep working. 6) If another webmaster asks you to exchange link, give him an answer. If you deny, explain why. If you like the content of that web site then add the link. Every link is useful. 7) Exchange as many links as you can. Don't be afraid to swap links with competitor websites. This is not going to hurt your business. World wide web is a huge area. Internet has space for everyone. 8) Don't remove your link without contacting the webmaster of the other site first. Some webmasters agree to exchange reciprocal links, add your link on their site and after a few days/weeks they remove it without noticing you. You should check the site of your partner every now to see if he's keeping his part of the deal. If he is not, contact the guy and kindly ask him to explain why your link has disappeared. If you don't get a satisfactory explanation, remove the link to his site from your site and find another partner. 9) Prefer text links rather than graphics as this would be more search engine friendly. If you want to make your site more impressive and satisfy your partner, add a graphic link too, but don't overdo it. 10) Your reciprocal link request is more likely to be taken seriously if you have your own domain! Some webmasters may not even wish to trade reciprocal links with websites with URLs based on other providers' domains, fearing the sites are not high quality. If you are serious about your website, consider getting your own domain. It costs some money, but the cash spent is well worth it when you realize how much better your website will be perceived in the eyes of your visitors. Labels: Link Building
|
|||
posted by Horshan
@ 11:13 AM
permanent link | |
0
comments
|
|||
Promotional Articles & Repetition If possible, you want to release a few promotional articles, at the very least. Timing is important. For example, if all you have is three articles currently, space their release. Don't release them all at once. Promotional Articles can be fast acting. Yet, it really depends on the market the article is geared toward and how well it is written. I have seen my articles end up on other websites within hours of release. Once released, the search engines will begin to pick up the fact your article is on other indexed websites. When this happens, your back links go up, which can continue for quite some time. Without a doubt, you'll discover the process for releasing promotional article to the world quite simple. At my website, JasonAMartin.com, there is an article all about how to do this. Further Linking Once you have allowed a little time to pass after step three, your website will begin to take hold. When it does, it's time to seek solid links on other websites. Stick to websites that are either on the same topic or related. For example, if you owned a website that sold cheese, receiving a link from a website that sold motor oil wouldn't be beneficial. However, receiving a link from a website about cheese or wine would. As time permits, search for smaller websites in your field, then see if they sell advertising on their front page for a small fee. For example, one night I found a website, which was set up decently in the search engines and was on the same topic as one of my websites. The site offered a homepage text link for $2 per week. I not only received a nice link to help my search engine status, but a possibility for highly targeted traffic as well. The Internet is full of on-topic websites for you to locate for potential profitability. Labels: Link Building
|
|||
posted by Horshan
@ 10:30 AM
permanent link | |
0
comments
|
|||
Web servers house your agency's web pages and "log" all the activities that occur on your website. By analyzing those logs, you can learn more about your website visitors and "measure visitor traffic." Agencies often use commercial products to compile and analyze this data. Log analysis can help you determine:
Labels: Link Building
|
|||
posted by Alenjoe
@ 4:29 PM
permanent link | |
0
comments
|
|||
Sitemaps is a simple way for webmasters to tell search engines about various pages on their sites that are accessible for crawling. In its simplest term, a Sitemap is an XML file which lists URLs for a site all along with additional metadata about all URL (when it was finally updated, how often it typically changes, and how significant it is, relation to other URLs in the site) so that search engines like Google, Yahoo, Msn etc can more astutely crawl the site. Web crawlers generally discover pages from links inside the site and from new sites. Sitemaps supplement this information to permit crawlers that support Sitemaps to pick up every URLs in the Sitemap and study about those URLs using the related metadata. Using the Sitemap protocol does not assurance that web pages are incorporated in search engines, but provide hints for web crawlers to do a superior job of crawling your site. Labels: Link Building
|
|||
posted by sarah
@ 10:44 AM
permanent link | |
0
comments
|
|||
Often new website owners ask me how to get traffic to their new creation. Some have been known to stare at their computer in an attempt to will visitors to the site. The truth is, the Internet is evolving every second of every day. And with that, it becomes more difficult to establish a viable presence--or does it? Follow these easy steps and carve your slice of the cyber pie. Preparation Before going out to proclaim the glory that is your website, first make sure it's in tiptop shape. Was your website carefully and professionally constructed? That includes content copy. It's vital that your copy (the text on your website) be written well, including a logical flow, clarity, good sentence structure, wise word choices and proper grammar/punctuation. Studies reveal the average Internet visitor is getting more sophisticated and expects features, such as proper language use (whether English or another language). Fail in this area and you'll lose business. It's that plain and simple. Now that your copy is humming, how is your search engine optimization? Did you at least look into some basics? Search Engine Optimization is the act of making your website search engine friendly and more likely to appear under the keyword phrases appealing to your targeted audience. While it can be a complex process, the basics should include having your pages search engine friendly, containing some keywords to attract your target audience. Once these two components are satisfactory, you're ready for the next step. Links Your website needs links. Today, even a simple link exchange can be complicated. Many website owners don't want to reciprocate links with a new website. So how can you advance if you can't get links? Thankfully, there are alternative solutions. When you're first starting out, don't spend too much time trying to find websites willing to link with you. Instead, work on establishing yourself first. Today's Internet world revolves around content. Website owners across the globe are just waiting for free content from people like you. So the best way to gain links to your website in bunches is by providing content to other websites--also known as "promotional articles." These articles offer other website owners something of value. The result? Your new website receives many one-way links from other websites easily. Naturally, your article needs to be written well to succeed. Simply throwing words down on paper doesn't cut it. The better your article is written, the more it will appeal to website owners. In the end, you'll glean more worldwide coverage, which is what you want. Not a writer? No problem. You can visit PromotionalArticles.com and have promotional articles professionally crafted for you. Simply slap your name on them and away you go. And even if you've written your own article, I strongly suggest using their editorial service. As every good writer knows, all writing should be professionally reviewed and polished by a savvy editor before publication. Labels: Link Building
|
|||
posted by Horshan
@ 10:28 AM
permanent link | |
0
comments
|
|||
Without doubt, it is hard to reach top positions in search engines especially If you are not an expert and intend to reach this high rankings with the most frequently used keywords and key phrases like, Internet marketing, home business, Money, money making. In a word, the most relevant keywords and phrases to sites which contain information about the art of making money on the Internet. Despite of this fact we all, who are involved in Internet Marketing, do our best to reach top positions in search engines, knowing that this is almost a guarantee for getting visitors - for making sales. But to believe that just a top ranking will stay as guaranteed asset for ever, is too optimistic. Top rankings are a very good thing but, you can never have 100% control over your position. Therefore, if one day you reach a top position and visitors begin to flood your site, - keep in mind - your position lays in the hands of the search engines leading personnel. When I say search engines, I am talking the major search engines. Google, Yahoo, MSN. More than 80% of all searches worldwide occurs through them, which means, your site will get more traffic from Google, Yahoo or MSN as from all the other search engines together. This major search engines, Using their leading position, are creating the "Internet laws", making you a hard time in optimising your pages for high ranking. The page rank, how you know, is calculated through periodically changing algorithms. remember Googles "Florida Update" from October 2003 , when many sites lost their top position and hundreds of thousands of dollars with it, because of a totally new algorithm. Labels: Link Building
|
|||
posted by Horshan
@ 10:26 AM
permanent link | |
0
comments
|
|||
Web servers house your agency's web pages and "log" all the activities that occur on your website. By analyzing those logs, you can learn more about your website visitors and "measure visitor traffic." Agencies often use commercial products to compile and analyze this data. Log analysis can help you determine:
Labels: Link Building
|
|||
posted by Alenjoe
@ 2:29 PM
permanent link | |
0
comments
|
|||
Link popularity and link quality are very important because every major search engine now considers them as a part of their ranking algorithms. If you don't have links, you won't rank well for competitive keywords. Link popularity consists of:
Labels: Link Building
|
|||
posted by Alenjoe
@ 4:02 PM
permanent link | |
0
comments
|
|||
Link Exchange for High Page Rankings To master the art of text link exchange, initially we must understand exactly what is a the meaning of back link? A back link is a hyperlink on a website that point to the other. The total number of websites hyperlinking to a particular website is called back links. Link Exchange as the name implies is the method of exchanging text back links in two or more websites to enhance the link popularity of the websites that is involved. The techniques of Link Exchange if done correctly, further boost the Page Rank as well as search engine ranking of a website. How to locate a Website for Link Exchange Finding a pertinent web site for exchanging link is not such a tough thing to do. You can merely Google 'submit URL link exchange' and you will find a list of websites that ease quick link request submission. 'Submit URL' is in fact a faster means of performing web site link exchange but the catch here is to idiom a personalized link exchange request in such a way that it yield you higher conversion. If you have finished all things right and manage to get pertinent one way text link exchange, you can anticipate your website rankings to fire up. Things to kept in Mind while Exchanging Links There are few things that you should be kept in mind if you get optimum advantage from the link exchange. Firstly you must only exchange links from industry pertinent websites. If you are a traveling website, only travel link exchange will enhance your rankings for travel linked keywords. In addition, keep a check on the number of reciprocal links on your website. Needless to utter, also make certain the text links comprise the target keywords in anchor text. Labels: Link Building
|
|||
posted by sarah
@ 2:54 PM
permanent link | |
0
comments
|
|||
There are ways to develop online visitors. You need to stay in touch with people and make multiple touches. People usually need 5 to 7 touches before they will buy. The Internet offers many means of affordable marketing, often with full-color imagery to go along with text. And multimedia components add some spice to the mix and increase online visitors and purchases. Here are some top Internet marketing techniques to help increase your sales and income. 1. DIRECTORY - Create your own directory on a specific industry topic, placing your own ad or banner along the top. Then invite others to add their website links via a link exchange program, listing themselves in your directory. This will result in lots of free advertising for you as your directory expands with links across the World Wide Web. Enter "link exchange software" into your favorite search engine for help with setup. 2. TEACH A COURSE - Write out a simple step-by-step instructional class in your area of expertise. Then break it up into smaller segments and set them up in an auto responder as email messages with your ads included at the top and / or bottom of each message. Invite website visitors to sign up through on online form or email subscription address offered through the auto responder service. Then as people sign up, they will learn more about you and your products and services. 3. EZINE EBOOK - Forget about small daily or weekly e zines. Try publishing one large monthly e-zine as an e-book format, preferably an Adobe .pdf file. Include a large number of articles with each issue and regularly featured areas like inspirational quotes, industry tips, favorite sites and advice from the pros. Also insert full-color graphics, multimedia components like audio file links, if you like, and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots. 4. TIP OF THE DAY - Set up your own Tip of the Day targeting your own area of expertise, relating to your own products and services. You can set it up on your website in a targeted box, via auto responder, a blog, an RSS feed, an audio file or others means of communication. Add your own ad along with your tip for whichever product or service you want to target or maybe even your own online store for all. This will gently remind your target audience where to go to learn more. In summary, by using Internet Marketing techniques customized to fit your own products and services, you can reach out and increase your website traffic and purchase opportunities. Internet marketing can mean a more affordable way to grow your business. Labels: Link Building
|
|||
posted by Horshan
@ 10:22 AM
permanent link | |
0
comments
|
|||
Directory structure Most search engines don't recognize anything beyond two directory levels. They will index 40 to 50 files in those directories and do it alphabetically. It is crucial for you to place your most important pages at the first or second directory level, breaking it up into 50 files per directory. Be sure to name your files and directories with your keywords. Don't underscore to separate keywords. Instead, use hyphens. Don't stuff too many keywords in your file or directory names. Make them keyword rich but not too long. Name image files after keywords, which is particularly important now that many search engines have image searches. Name your PDF files after your keywords as well. Entry pages Pages that bring you traffic are entry pages, and each should be optimized and submitted to directories and search engines. Make the pages stand-alone, like your home page. When a visitor lands on one of your entry pages, the visitor needs to know where they are, who your organization is, and what the page is about. Include full navigation on all entry pages and make it obvious what the page and site is about. Don't assume visitors will find the index page first. Robots.txt file Search engine robots will check a special plain text file in the root of each server called robots.txt before indexing a site. Robots.txt implements the Robots Exclusion Protocol, which allows the website administrator to define what parts of the site are off-limits to specific robot user agent names. Web administrators can disallow access to the Common Gateway Interface (CGI), private and temporary directories, for example, because they do not want pages in those areas indexed . Learn more about search engine indexing and robots.txt files. Labels: Link Building
|
|||
posted by Alenjoe
@ 2:36 PM
permanent link | |
0
comments
|
|||
Google refers to the technology as a way of evaluating the usefulness, importance, and quality of a website. The PR of a webpage can mean different things for different people. For a webmaster, a high PR is a sign of accomplishment. It shows that your website is moving in the right direction and has the potential to become successful. PageRank also directly effects your Google search engine listings. Acquiring a higher PR than your competition could mean more traffic for you, and less traffic for your competitors. Visitors to your website probably won't care about the page's rank. However, visitors who understand PageRank may use your PR as a sign of how credible your content is. Would you rather use the information from a website with 0 PR or a website with 5 PR and hundreds of other websites linking to it? How is Page Rank determined? Page Rank is basically determined by backlinks. A back link is when another page links to your page. For every page that links to you, that page is "voting" for you. The more votes you get, the better your Page Rank will be. However, it gets more complicated than that because some votes weigh more heavily than others. The weight of the vote is determined by the PageRank of the page linking to you. This means that a couple links from pages with high PR could be more beneficial than hundreds of links from pages with low PR. But it gets even more complicated - each page can only transfer so much PageRank. The set amount of PR that the page can transfer must be split up between each "vote" that the page gives out. This means that a PR 7 page could actually give out as much weight per vote as a PR 3 page if it had too many outgoing links. Labels: Link Building
|
|||
posted by Horshan
@ 2:30 PM
permanent link | |
0
comments
|
|||
Here are some tips to help you create a good site structural design and navigation scheme. These tips, when used with keyword and link best practices, will help search engines find the content on your web pages. Navigation
Labels: Link Building
|
|||
posted by Alenjoe
@ 11:00 AM
permanent link | |
0
comments
|
|||
Providing a search function is one of the most valuable tools you can provide for visitors to your website and many good options are available to you. Inexpensive Search Engine SolutionsSearch engine solution prices have dropped dramatically, making it affordable for even the smallest organization to add a search function to their website. Below are several easy-to-implement and inexpensive search engine solutions. This list is by no means comprehensive and does not imply an endorsement of these products or services. Inexpensive solutions include:
Hosted Search SolutionsHosted search services live on a server located and are managed by a search hosting company. The host's crawler indexes the pages on your website and stores the index in a database on the remote server. When a user searches your website, the request is directed to the remote server, returning the results to the user. Labels: Link Building
|
|||
posted by sarah
@ 10:58 AM
permanent link | |
0
comments
|
|||
There are many different methods to obtain quality backlinks to your website. You will find that some methods work better than others depending on the subject and popularity of your site. Directories Submitting your website to directories is one of the best ways to increase your PageRank and even get some traffic at the same time. But submitting your site to just a few directories won't be good enough. You need to sit down and spend the necessary time to submit your site to a large amount of directories. This may seem like a painstakingly long process, but you'll be glad you did it when you notice results. I have taken the time to make a large list of free directories with high Page Rank. Although directories with low PR may seem like a waste of time, you should submit your site to them too because it still helps and they could eventually become a high PR site which charges money to submit to. Link Exchanges A very common practice to improve your Page Rank is a link exchange. This is simply where two people link to the other person's website. It's best that you only link exchange with someone who has at least as much PR as you and the subject of the two websites are similar. If you receive a link from a website with a subject which has nothing to do with yours, you'll find that very little if any PR will actually be transferred to you. Forum Signatures If you are an active user on a forum or message board, it would be wise to put a link to your website in your signature. This could help improve your Page Rank if the forum has a high PR, it could help improve your traffic from the forum members seeing your signature, and your site could get spidered more often because it is linking to a forum. Buy Advertising Although it isn't the best of choices, many webmasters will buy text link ads on websites with high PR. Although this can be effective, it can be very expensive and only a temporary thing. If you purchase text links for just a couple months, after the months are over you won't have the backlinks which were giving you the "votes" you needed to keep your Page Rank. So you have now spent a large amount of money on text links, but in the end you're right back where you started. Articles This is a method which not many people know about. Basically, you write articles about the subjects you know a lot about. You then let other people use these articles as long as they provide a link back to your site. If you wrote a quality article, you'll find many websites will want to use it, thus giving you plenty of backlinks. This method can work well with anything which you develope and give away for free such as scripts, web design, etc. Labels: Link Building
|
|||
posted by Horshan
@ 5:51 PM
permanent link | |
1
comments
|
|||
Look at your Log Files. Log files can be a good way to determine what your audience is searching for and what keywords you should use to draw users to your content. Log files
Target Variations of Your Keywords Be sure you target your content to address the following:
Keywords may have multiple meanings."Accessibility" might mean "handicapped access" or "website monitoring." "Chips" may refer to the snack food or computer part. Pay attention to keywords used alone or combined with another word. For example, "passport" by itself is likely a search for information; "passport" searched with a location is likely a search for services. Keep this in mind when choosing keywords for a page. Labels: Link Building
|
|||
posted by Alenjoe
@ 3:35 PM
permanent link | |
0
comments
|
|||
Below is a list of best practices compiled by the Web Managers Council that web managers should follow for managing their search engine:
Labels: Link Building
|
|||
posted by sarah
@ 11:30 AM
permanent link | |
0
comments
|
|||
Website promotion is not brain surgery, but it must be done correctly. Here are six of the main components that should be emphasized in any good website promotion program: 1. Know Your Product, Describe it Clearly 2. Use Powerful Copy in Your Website, and Sales Materials 3. Create an Aggressive Link Program 1. Know your product and describe it clearly Many of us have difficulty telling other people exactly what we do. Imagine you're at a party, a meeting, or on the golf course and you get asked the inevitable question, "So, what does your company do?" What happens? Do you stumble around trying to remember what you told the last guy who asked that question? Or do you have a clear, precise and memorable answer that you can recite back to them in one or two sentences. It goes without saying that your clarity or confusion will be reflected in your website promotion. Make it one of your primary objectives to develop a clear explanation of your product or service, and your website promotion will fall nicely into place as a result. 2. Promote your product with powerful copy If you want your website to create sales, then the job of your most important pages is to get your primary selling message across quickly and powerfully before your impatient visitors click on to another site. For your people audience you must get to the point quickly and precisely, and with sufficient emphasis to impress your visitors that you know what you are talking about. The Search Engines also demand a clear product definition and clear product descriptions. But in this case the result should be Search Engine Optimized copy. This is because the Search Engines do not read between the lines. They look for clear indications of what your pages are about. And they make their decisions on the basis of "keywords". If the task of "optimizing" your website seems too daunting, then look for a website promotion expert who can bundle this service with other promotional services. See "website promotion programs". 3. Create an aggressive link program Trading links with "relevant" sites serves two important purposes. First, relevant links create an important source of direct traffic. A visitor to a related site will see the link to yours, click on it, and become your visitor. Some estimates put the percentage of internet traffic resulting from this kind of link as high as 21% of total traffic. The other important purpose of your linking strategy is to impress the Search Engines. Links to and from other sites indicate other site owners in your area of interest consider your site worth looking at. That is why Google and most of the other major Search Engines give a much better ranking to sites with incoming links from relevant high traffic sites. The bad news is a productive link exchange program takes quite a bit of time and effort, and will take up to six months or more to do properly. The good news is there are website promotion professionals who will plan and execute a link exchange program for you as part of a package of promotion services. This makes it very economical. See "website promotion programs". Labels: Link Building
|
|||
posted by Horshan
@ 3:26 PM
permanent link | |
0
comments
|
|||
Labels: Link Building
|
|||
posted by Alenjoe
@ 12:54 PM
permanent link | |
0
comments
|
|||
Regularly reviewing your internal and external links is one of the requirements for managing your agency's website, as outlined in OMB Policies for Federal Public Websites. According to OMB, you must have "reasonable management controls" to ensure external links remain active and appropriate. Establishing a regular review process is an important part of your linking policy. Review links is important
Labels: Link Building
|
|||
posted by Alenjoe
@ 10:59 AM
permanent link | |
0
comments
|
|||
If you initiate Search Engine Optimization of your web site, you possibly have done a few studies about SEO technique through forums as well as articles. You may have fairly worked out a roadmap of how to carry on with the site optimization method. While you may be lucid on 'what to do', it would also assist to understand 'what not to do'. Very often, SEO professional misses out these critical aspects of search engine optimization rendering every site optimization work 'useless'. Here are the some avoidable situations while you are hauling out SEO for your website.
Labels: Link Building
|
|||
posted by sarah
@ 2:47 PM
permanent link | |
1
comments
|
|||
What is It? Search engine robots will check a special plain text file in the root of each server called robots.txt before indexing a site. Robots.txt implements the Robots Exclusion Protocol, which allows you as a web manager, to define what parts of your site are off-limits to search engine crawlers. For example, Web managers can disallow access to the Common Gateway Interface (CGI), or private and temporary directories, because they don't want pages in those areas indexed. Here is some general information about robots.txt files. Robots.txt File The robots exclusion standard or robots.txt protocol is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website. The information specifying the parts that should not be accessed is specified in a file called robots.txt in the top-level directory of the website. The robots.txt file is made up of two parts, the User-agent and the Disallow. The User-agent specifies which robots to allow or disallow and the Disallow specifies which directories robots can or cannot crawl. The robots.txt is a gentleman's agreement and some crawlers, such as Google, may ignore the robots.txt file that disallows all crawling. Labels: Link Building
|
|||
posted by sarah
@ 6:20 PM
permanent link | |
0
comments
|
|||
If content is sovereign, then linking is the queen that share his throne. We have all hear about addition of content to your site in order to give the search engines fodder to devour. But the top secret to luring the search engines is the type of links to your site. Today's search engines look very cautiously and seriously at who is linking to you, and what it is that they says about you. Links from a head in your business carry a lot of weight and means that your site is significant. Two links from business leaders means your site is even more significant. 100 links from arbitrary web sites, from industry you are not even linked with, means almost nil. Thus, receiving links is only the beginning; the vital thing is receiving good links from excellence web sites. Why do links stuff? Since the advent of search engines like Google and their Page Rank, search engines have put a bunch of weight on links to a site. There used to be easy ways to obtain good rankings: Labels: Link Building
|
|||
posted by sarah
@ 10:54 AM
permanent link | |
0
comments
|
|||
Three simple steps that helped to double the site traffic in a month. 1. First, I made the most of Technorati tags. I tagged every key word in all my posts. Initially I did this by hand but then I discovered a WordPress plugin called SimpleTags that made the work a whole lot easier. I found that by tagging my post efficiently they were getting a lot more attention than their untagged counterparts, and as an added advantage I was getting focused, quality traffic to the site! 2. I leveraged my existing site. I have been running my business site for a few years and that was getting modest level of traffic that was significant to my blog - so why not try to make some of that to my new blog! I placed a few FeedBurner title animator blocks on some of my most popular pages and after a day or so I noticed a major increase in traffic for 5 minutes worth of work on my part. 3. Finally, I made efficient use of trackback links to popular sites. If I remark on a post on another site I would make sure that I set up the suitable trackback for it. The results from this are varied depending on the site and post that you are linking to but since I liked to remark and work together with the wider blogosphere anyway, it was free traffic!For detailed info http://www.problogger.net/archives/2005/12/30/three-simple-actions-that-doubled-my-website-traffic-in-30-days/ Labels: Link Building
|
|||
posted by Alenjoe
@ 1:02 PM
permanent link | |
0
comments
|
|||
A search engine functions, in the following order
Web search engines work by storing data about numerous web pages, which they reclaim from the WWW itself. These pages are reclaimed by means a Web crawler, a robotic Web browser which follows each link it observes. Exclusions can be made by making use of robots.txt. The contents of every page are then analyzed to resolve how it must be indexed. Information about web pages is store in an index database for use in later query. A few search engines, like Google, store all or portion of the source page and data about the web pages, but others, such as AltaVista, store each word of all pages they find. This cached page always hold the real search text because it is the one that was actually indexed, so it can be especially useful when the content of the modern page has been updated and the seek out terms are no longer in it. This problem may be considered to be a placid form of linkrot, and Google's usage of it raises usability by gratifying user view that the search terms will be on the return webpage. This satisfy the principle of least amazement since the user in general expects the search terms to be on the returned WebPages. Increased search relevance make these cached pages very helpful, even ahead of the fact that they may contain information that may no longer be available in another place. When a user enter a query into a search engine, by using key words, the search engine examines its index and provide a list of best-matching web pages according to its criterion, generally with a small summary containing the document's heading and at times parts of the text. Labels: Link Building
|
|||
posted by sarah
@ 3:28 PM
permanent link | |
0
comments
|
|||
Effective link building is a complex affair and can be a tremendously time consuming and difficult task. However quality links are extremely powerful and a steady flow of incoming links is necessary for any website hoping to struggle in the search engine marketplace. Deep Linking Google will provide more weight to a site with 500 links all pointing to dissimilar pages on a site than it will a site with 750 links all pointing to the homepage. Varying Anchor Text Many webmasters consider that the more keyword rich anchor text links to the target page the improved. As discussed, when sites acquire links naturally they have little control over where the external site links to. This is the same for the anchor text of usual links i.e. the webmaster has little manage of the anchor text of inbound links. It is highly likely that a website with compelling content will acquire links from a diversity of these sources. It will have press releases announcing new content, articles reviewing the site, listings in trust directories and communities will be discussing the site in Blogs and forums. Labels: Link Building
|
|||
posted by suzan
@ 5:29 PM
permanent link | |
1
comments
|
|||
Landing page optimization in Search Engine Optimization (LPO), also identified as webpage optimization, is an Internet market method with the aim of humanizing a guest's acuity of a website. A landing page optimization is a webpage that appear when a latent client clicks on an ad or a search engine result linkage. This webpage will typically show content that is a logical extension of the poster or else link. Landing Page Optimization aims to give page content and manifestation that make the webpage more tempting to target audience. Landing Page Optimization BasesThere are three main types of Landing Page Optimization based on targeting:
Labels: Link Building
| |||
Post a Comment