For long time there have been wrong assumptions on what constitutes a penalty in Google. Few years back Google has very less penalties but now we have lots of different type of penalties that Google can impose on a site to stop it from ranking. We have few of the penalties listed here
So what really constitutes a penalty and do you really have one?
Here is a simple checklist to see whether you have a penalty or not.
Your site has been ranking for a long time but suddenly almost all the major keywords disappeared and only you rank for obscure keywords – YES you have one
Your URL is removed from search results and you cannot find your site on top even searching for your unique domain name itself – Yes you have a penalty.
If there is a notification in webmaster tools that your site is violating guidelines and has been removed – Yes you have one.
One particular keyword has been ranking for a long time but suddenly it moves beyond rank 100. Yes you have link penalty.
Sitelinks to your disappear when it used to be there before and a search for yourdomain.com without www doesn’t bring up your site. But your site comes up when www is added to yourdomain.com. Yes you have a potential link buying / selling penalty.
If one keyword suddenly moves below 3 pages and never comes back even after 3 months. Yes it’s what we call -30 penalty check the SEO problems page in the above link.
Penalties are not something we need to be worried. Even the worst penalties can be removed by explaining to Google. If you have trouble with your site don’t hesitate to contact me and our team we will be ready to help you.
Google has recently made a lot of changes to their site links. When site links ( links that appear below the site when the domain name or other major name that the domain represents appears ) came into existence people thought its a weird thing. But now Yahoo, Bing both uses them copied from Google. Its an interesting way for people to find pages to a site they get a chance of multiple pages to be clicked from the search results itself. I have personally used site-links for a long time. Every one out of 2 times i have clicked a site link than the primary result. So yes as an active internet user i use sitelinks which i feel is a big achievement from Google. A trial has worked for them and we usually see tracking URLs in Sitelinks so even Google is monitoring the clicks on sitelinks.
Today Google has improvised a lot when it comes site links. They came up with a site link similar to simple single line text links we see it visible these days. Take a look at the following example.
Now furthur improvization they are able to show actual links in descriptions it was not the case before. It shows how much effort Google is putting into their organic search too. They know Organic search is their primary area and they need to keep focusing on improving it. I am sure we can see a lot of improvization in future.
Great going Google keep it up.
Labels: link building, search engines
In response to our post on the most influential people in search industry
v7pixel blogged about the most influential women in search industry. I have to agree with v7pixel guys or i should say girls :-) .
Here is the list according to them, check their Most influential women post here
In-house SEO, Wall Street Journal
SEO Manager, Atlanta Journal-Constitution
Ph.D., Searching for Profit
Managing Partner, Beyond Ink
Founding Partner, SiteLab International, Inc.
Managing Editor, Search Engine Land
President, SEOmoz, Inc.
President and CEO, SuccessWorks
Janet Driscoll Miller
President & CEO, Search Mojo
Director of Social Media/Editor, SiteLogic/Search Engine Guide
Jessica L Bowman
Founder & President, SEOinhouse.com
Founder & CEO, Alchemist Media, Inc.
CEO, High Rankings
Kim Krause Berg
Web Site Usability and SEO Consultant, Cre8pc
Chief Executive Officer, Outspoken Media
Director of Social Media, 10e20
Co-founder and COO, Outspoken Media
SEO Director, Omni Marketing Interactive
Founder, Nine By Blue
Labels: SEO people
Sphinn is a social site for search and interactive marketers. It's designed to allow you to share and discover news stories, read and take part in discussions, discover events of interest and network with others.
Search Engine Watch
Search Engine Watch provides instructions and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.Search Engine Land
Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry.
The site is led by journalist Danny Sullivan, who has been covering search for the past 11 years. It is published by Third Door Media, which also produces the Search Marketing Expo conference series and the Search Marketing Now webcast events.SEO Book
SEO Book offers marketing tips, search analysis, online business tips, and general commentary on the evolution of the web.
Launched in 2003, it has one of the oldest standing SEO sites that is still regularly updated. The site originally was designed as a blog that offered DIY SEO tips and helped sell the leading SEO e-book, which had sold well over $1,000,000 in volume.SEOmoz
SEOmoz provides the web’s best community, tools and educational resources for people and companies engaged in Internet marketing and search engine optimization.Search Engine Journal
The two main criteria required for successful internet marketing is search engine optimization and search engine marketing. Search Engine Journal, established in 2003, is a 6 year old publication of Search & Social Media, LLC, which specializes in a community approach to the reporting of search engine news & the sharing of Search Engine Marketing knowledge & tactics.SEOChat
SEOChat is a service which is run by reputed SEO Company. SEO chat provides quality resources related to SEO, Link Building, Directory Submission, SEO Articles, Promotion Guide, Marketing Tutorial Resources etc.
Digitalpoint provides you with a weekly or daily off-site backup service for your mission critical databases. They also provide Database design and security consulting services, Database Hosting, Data Conversion, Seminars and Training.Search Engine Guide
Searchengineguide is an educational web site aimed at translating the search marketing world into something that small business owners can understand. Search Engine Guide is divided into four primary areas Search Engine News, Search Engine Marketing, Internet Search Engines, Search Engine Books & Services.Submit Express
Submit Express has helped thousands of companies with their search engine marketing (SEM) needs, from search engine submission to search engine optimization (SEO). To date, Submit Express has provided SEO service to over 5,000 companies and premium search engine submission service to over 25,000 companies. Submit Express also offers Pay-Per-Click (PPC) advertising and Opt-in Email Advertising.
|Matt Cutts joined Google as a software engineer in January 2000 and currently he is the head of Google’s Web spam team. Before joining Google, he worked on his Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. He has done M.S. from UNC-Chapel Hill, and B.S. degrees in both mathematics and computer science from the University of Kentucky. He wrote the first version of Safe Search, which is Google’s family filter, and he has worked on search quality and web spam at Google for the last several years.|
Danny Sullivan is the editor-in-chief of Search Engine Land, a blog that deals with news and information about search engines, and search marketing. He graduated from the University of California, Irvine and for a year he was in England working for the BBC.
Sullivan started Search Engine Watch in beginning of June 1997. Search Engine Watch was a website with guidelines on how to get good search engine results. Matt Cutts of Google considered Search Engine Watch as "must reading," and Tim Mayer of Yahoo! as the "most authoritative source on search". Search Engine Land is a news web site that deals with search engine marketing and search engine optimization. It was founded in 2006 by Sullivan after he left Search Engine Watch.
Brett Tabke is an American programmer and SEO professional. Brett Tabke has worked in the computer industry for almost three decades. Tabke is at present the CEO and founder of Webmaster World Inc. He is also the founder of PHD Software Systems, a specialty software manufacture that produced a line of software for Commodore computers in the 80's and 90's.
Tabke gave several SEO staples as "Link Farm", "SEO Themes", and the classic "SERP" (Search Engine Results Page). He was also a founding board member of SEMPO. He also wrote a chapter for the best selling "Google Hacks" book. He is also the first identified person to have fully decoded the Excite and most of the Altavista search engine algos. Tabke’s document "26 Steps to 15k a Day" is one of the most widely read in SEO history.
|Shawn Hogan is currently the President and CEO of Digital Point Solutions. He is also a very good programmer, analyst, technical writer and artist. However, around these parts he's perhaps better known as digitalpoint, webmaster of the DigitalPoint Forum. In the world of eCommerce, Shawn is known for numerous things, not the least of which is his very popular SEO Tools. These extremely regarded tools are accessible free of charge and belong in the arsenal of every serious webmaster, including forum owners and administrators.|
|Aaron Matthew Wall|
|Aaron Matthew Wall a, California-based blogger and search engine optimization expert who writes the popular blog SEOBook. He is a recurrent speaker at the Search Engine Strategies and PubCon conferences.|
|Rand Fishkin is the CEO and Co-Founder of SEOmoz, a head in the field of search engine optimization tools, resources & community. In 2009, he was called among the 30 Best Young Tech Entrepreneurs below 30 by Business Week, and has been written about it in The Seattle Times, Newsweek and the NY Times among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. He's predominantly passionate about the SEOmoz blog, read by more than 40,000 search professionals each day. |
|Michael Grey, another man “in the know” when it deals about Search Engine Optimization. He blogs on the subject of SEO at Graywolf’s SEO Blog. He is a SEO although he does work in a lot of different areas of internet marketing. He has traditional SEO projects and works as well as managing his own PPC campaigns for some affiliate products and a few e-Books which he sells. |
|Loren Baker is a graduate in Mass Communications (marketing and advertising) from Towson University seems to do good justice to his graduation by entering into Search Engine marketing. His interest in SEO and web world made him the Director of Search Engine Marketing in his same organization, WebAdvantage.net where he managed Search Engine Marketing and SEO team. And with the his learning and experiences, in July 2003, he launched his own Search Engine Journal where he is the editor now.|
Darrin J. Ward leads the Darrin Ward team, a group of SEO & SEM professionals that propose top-tier professional SEO and search marketing services. Darrin has been greatly involved in the SEO industry since day one. Darrin has founded a number of successful SEO and search related Websites and search companies.
|Jeremy Zawodny is currently a Technology Evangelist at Yahoo. Formerly he was part of Yahoo’s platform engineering group. He’s been at Yahoo ever since then, helping to put MySQL and other Open Source technologies to use in amusing, interesting, and often very big ways. In 2000, he started writing for Linux Magazine and continues to do so today as a columnist and contributing editor.|
Labels: Search Engine Cartoons, SEO, seo cartoons