SEARCH ENGINE MARKETING

 

Search Engine Genie is a full service search engine marketing company involved in the business of ranking sites for search engines like google, yahoo MSN etc, - Everyone thinks there is a lot of difference between SEO ( Search engine optimization ) and SEM ( search engine marketing ).But the fact there is only a thin line between SEO and SEM.

As per statistics over 85% of all new visitors to a web site originate from major search engines such as Google, Yahoo, AOL and others.It is very important that every site ensures that their search engine exposure help their visitors ( potential customers ) to find them,

There are 2 distinct factors involved when it comes to search engines and their algorithms,

On page factors

Onpage factors is optimization done on the Page, like the modification of html code, title, Meta, Alt and other tags helpful for SEO,

Off page factors

Offpage factors are optimization done off the Page, like getting relevant links from other sites, link exchange with quality relevant sites, choosing relevant anchor text from the perfect location on the different pages of different sites, etc,

A search engine algorithm is designed just like the way human's treat each other, Say someone applies for a job in a MNC ( Multi National Company ) for a very high post.

Search Engine Marketing (SEM) is a digital marketing strategy focused on enhancing a website's visibility in search engine results pages (SERPs) through paid advertising. It involves leveraging platforms like Google Ads and Bing Ads to display ads prominently when users search for specific keywords or phrases. SEM enables precise targeting based on factors like location, demographics, and search intent, allowing businesses to reach their desired audience effectively. Key components of SEM include comprehensive keyword research, compelling ad creation, and strategic bid management to optimize ad placement. Advertisers pay when users click on their ads, making SEM a pay-per-click (PPC) advertising model. It offers quick results and allows for immediate brand exposure. Continuous monitoring, testing, and analysis are vital for maximizing the ROI of SEM campaigns. By combining SEM with other digital marketing strategies, businesses can create a powerful online presence and drive valuable traffic to their websites.

 

Search Engine Marketing (SEM) is a digital marketing strategy focused on increasing a website's visibility in search engine results pages (SERPs) through paid advertising. It involves various tactics to promote websites, including search engine optimization (SEO) and pay-per-click (PPC) advertising. Here are some key aspects of Search Engine Marketing:

• 1. Paid Advertising (PPC): This involves placing ads on search engine results pages or on websites through platforms like Google Ads and Bing Ads. Advertisers pay a fee each time their ad is clicked. It's a targeted way to reach potential customers who are actively searching for specific products or services.
• 2. Keyword Research: Identifying the right keywords is crucial for successful SEM. It involves researching and selecting the most relevant and high-performing keywords that potential customers might use in their search queries.
• 3. Ad Copy and Creative: Creating compelling and relevant ad copy is essential to entice users to click on your ads. This includes crafting engaging headlines, descriptions, and call-to-action statements.
• 4. Landing Page Optimization: When users click on your ads, they should be directed to a landing page that provides the information they're looking for. Optimizing landing pages for relevancy and user experience can improve conversion rates.
• 5. Ad Extensions: These are additional pieces of information that can be added to your ads, such as phone numbers, location information, links to specific pages, and more. Ad extensions provide extra value and encourage user interaction.
• 6. Quality Score: Google Ads, for example, assigns a Quality Score to ads based on factors like click-through rate, ad relevance, and landing page quality. A higher Quality Score can lead to better ad placements and lower costs.
• 7. Remarketing: This strategy involves showing ads to users who have previously visited your website. It's a way to re-engage potential customers and encourage them to take a desired action, like completing a purchase.
• 8. Ad Scheduling: You can choose specific times and days to display your ads. This allows for better targeting based on when your target audience is most active or likely to convert.
• 9. Geo-Targeting: SEM platforms allow you to target specific geographic locations. This is useful for businesses that have a local or regional focus.
• 10. Performance Tracking and Analytics: Monitoring the performance of your SEM campaigns is crucial. It involves tracking metrics like click-through rate (CTR), conversion rate, return on ad spend (ROAS), and more. These insights help in making data-driven decisions and optimizing campaigns for better results.
• 11. Budget Management: Setting a clear budget and managing it effectively is important to ensure you're getting the best return on your advertising investment.
• 12. A/B Testing: Testing different ad variations or landing pages can help you understand what works best for your audience and improve campaign performance over time.

SEM is a dynamic and evolving field, and staying updated with the latest trends and technologies is crucial for successful implementation. Additionally, it's important to continuously analyze and refine your SEM strategies to adapt to changes in user behavior and search engine algorithms.

Following are the basic requirements needed for the candidate:-

1.  Good training to handle that post (On page factors - On page factors are the changes you make to your site physically, this includes optimizing Html Design Elements, optimizing internal link structure, writing good contents that suits the site needs,

2.  Good qualification, academic wise- Candidate needs apporpriate qualification,( again comes under On page factors)

3.  Other individual qualities-( very important On page factor. Some leading search engine optimizers who are well reputed in the industry often ask this question themselves while optimizing a site.Why should a site rank high among millions of sites which has the same words in them. That is where a site should posses individual quality., If it stands out amount other millions of sites then optimizing the site is much easier and it will rank high without much effort ).

4.  If needed recommendation (off page factors - these are given more weight in search engines than in real life because not many peopl can manipulate this factor, you cant make a good site to link to you unless you provide valuable information impressive to them, If some one recommends I am valued more (so it is a only bonus thing a recommendation or a vote is just an added quality to an individual, This is how links work for search engines and that is why they are given weight, ( One company refers me as a genius(anchor text power for me), Other company recommends me as smart guy(anchor text in real life), Other company recommends me as "excellent guy capable of handling large projects"(anchor text),

So a company first prefers individual qualities only then they go to recommendations, this is how search engines wants to work too and this is how google has strived to work.

There is always a near balance between content and links in search engines, Both are important for a good site, When it comes to usability both are very important when it comes to SEO it depends on the competition on the keywords,

For a less competitive phrase we can just ran by on page factors.

For medium competitive phrases 75% - 25% it can go either way, it can be 75% content or 75% links,

For competitive phrases it is something like 60% links and 40% onpage factors. So only in competitive field large amount of valuble links are very important but as we know without contents there is no use in having lots of links.

SEARCH ENGINE MARKETING AND GOOGLE

Google is one of the major search engines but it also provides search results to other major partners, including AOL and Netscape Search. Google results are really good.

There are a lot of features where INKTOMI or Alltheweb.com cannot compete with Google. Google is well advanced and IMO they will remain to be the next generation search engine.
Let us see what Google has to say about their own technology

" Google runs on a unique combination of advanced hardware and software. The speed you experience can be attributed in part to the efficiency of our search algorithm and partly to the thousands of low cost PC's we've networked together to create a superfast search engine.

The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to provide the basis for all of our web search tools.

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

Integrity

Google's complex, automated methods make human tampering with our results extremely difficult. And though we do run relevant ads above and next to our results, Google does not sell placement within the results themselves (i.e., no one can buy a higher PageRank). A Google search is an easy, honest and objective way to find high-quality websites with information relevant to your search. "

MOBILE SEARCH OPTIMIZATION STRATEGIES

As mobile devices become increasingly integral to our daily lives, optimizing your online presence for mobile search is paramount. Search engines like Google prioritize mobile-friendly websites, and implementing effective strategies can significantly boost your mobile search visibility.

• Responsive Design: Ensure your website is designed responsively to adapt seamlessly to various screen sizes, providing an optimal viewing experience on mobile devices.
• Mobile-Friendly Content: Craft concise and engaging content suitable for mobile users. Prioritize essential information and ensure quick loading times.
• Local SEO for Mobile: Leverage local search optimization tactics to connect with users in specific geographical locations. This is crucial for businesses targeting local audiences.
• Voice Search Optimization: With the rise of voice-activated assistants, optimize your content for voice search queries to align with changing search behavior.
• Accelerated Mobile Pages (AMP): Implement AMP to create lightweight and fast-loading versions of your web pages, enhancing the user experience on mobile devices.

By incorporating these mobile search optimization strategies, you can enhance your website's visibility on search engine results pages, especially when accessed from mobile devices.

For personalized guidance on optimizing your website for mobile search, feel free to contact our team at webpromotions@gmail.com.