Acquiring text links is one of the most important steps in search engine optimization. This does not however mean that buying irrelevant links or links with low Page Ranks will help your site. It is also important that your links on the individual pages are relevant to the keywords.


Hence, when it comes to link building there are some important strategies. By following these strategies you can be sure that your site will rank above those of your competitors.


  • PAGE RANK - Page Rank is the primary consideration when it comes to link building. It is only links having high page ranks that are of any value. This is because it is only such links that can boost the rankings of your site with the search engines like Google, Yahoo, AltaVista, MSN, etc.

    Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

  • LINKING TO DIFFERENT SITES - While links are considered significant in the process of ranking, Google also sees to it that its results are not manipulated. As part of this control system, it checks that all the links are not from the same site.

  • PERSONALIZE YOUR LINK EXCHANGE LETTER - Webmasters always prefer to exchange links with sites that sent personalized letters rather than bulk mails. A personalized mail sets you apart from the spam mail. It lets them know that you have visited their site. You are more likely to receive reciprocal links when you send such mails.

  • RELEVANCY OF LINKS - Ensure that the links you receive are relevant to your site. By linking to related sites you can make sure that you don’t loose out on business either. A few relevant sites linking to your site will give you more benefits than a thousand irrelevant links.

  • DIFFERENT IP ADDRESS - Check your links and make sure that they come from different IP addresses. If all the links come from the same IP address, search engines will be able to cross reference the links and your site will be penalized.

  • SOCIAL MEDIA - The most powerful medium to build links is through social media sites. Internet today is flourishing with many commercial and non-commercial social media sites. The extent to which people stay connected to such sites can add advantage to every site owner. To those who invest in lower quality tactics and put those in higher quality tactics like social media connections have understood the real meaning of social connections. Therefore, keeping yourself socially active is very prominent in order to make complete use of its link building techniques. Some of the noted techniques are: Social Bookmarking, Google+ shares, Twitter profile links.

  • COMMUNITY TACTICS - Community in general refers to a group of people who share a common interest and goal. Establishing relationships in such communities can grant you powerful links. For posting links in blogs and other Q&A related forums, it is advisable to do a detailed research about the topic, create a web content and then provide a link to the researched content. It will indeed fetch a good amount of quality traffic. Community newspapers can fetch high link value. Sharing your research results, your experience and insights in such online based community newspapers can get you links on regular basis.

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