Bait and switch of content is considered spam in Dmoz

A very good explanation by an active Dmoz editor named hutcheson on switching content on domains, Dmoz on strict on content quality of sites and when someone cheates by switching content site will be removed from dmoz, A very good explanation below,



"Bait and switch" is when we list a site based on its content, and then the
webmaster changes the content to something else "not related." For us, it is
sabotage -- the single most harmful thing a webmaster can do to the directory.
We take it very seriously. Normally we immediately go on a crusade to expunge
all that webmaster's sites with extreme prejudice. This is not "revenge" -- this
is our way to protect the directory from further acts of sabotage.If we weren't
talking to you here, that's where your sites would be already. They aren't yet,
but you need to understand that this is deadly serious to us. And, now that you
understand that, there need to be no more "switches." OK, for now both sites are
removed from the directory. I repeat, this is not the permanent ban. Yet. Since
you're here and we can talk to you, we can try to start fresh. Another background
bit of information: the ODP is not a listing service for the benefit of you, the
webmaster. It's a site finding service for the benefit of surfers. Our guideline
is: if a site is useful for surfers and we can list it, then we do. There are two
parts there. It has to be useful. And sometime in the past, your automotive site
convinced an editor it might be useful. (That's a high compliment -- most
automotive classified sites are not accepted.)But the other part is, we have to
be able to list it. And this implies, we have to have a definition of a "site"
so we can distinguish what constitutes a "site"; that definition has to
distinguish few enough different "sites" that we can list them all. This means
we don't try to list every page of every site: just the main page. And when we
see one entity with multiple domain names, we treat all the content on all the
domains as one site, if that makes sense. Now, classified ads sites are, um,
oversubmitted. Most of them are worthless, and many people who have a
classified-ads engine try to abuse us by creating lots of little sites that use
the same (or similar) engines on lots of different topics, and then submit them
all to us. But much larger, name-brand, reputable classified-ads sites have only
one listing because they aren't depending on spamming us for their promotion, so
they put everything on one domain. That's not fair to the users, and it's
certainly not fair to the good sites. So we are very strict on "entities." One
entity, one site unless there's a really good reason otherwise. And having
several different classifications of ads is not a good reason. Here's where you
came in, unwittingly imitating the techniques of the "ancient legions of
big-time spammers." And -- no problem, we know how to handle that, we've had
lots of practice: "Find the main page, list it, problem taken care of." We don't
want much flexibility in the guidelines here: we're better served by letting you
link to all your own pages (no matter what domain they are on) and leting us
focus on reviewing someone else's site. Until the bait-and-switching started up.
(Well, we know how to solve that problem, too, if necessary.)So we won't ask
"how can you get two listings?" We'll discuss "do you get one or zero listings?
If you get one, which is the best URL to use, and which is the best category to
put it in?"So talk to us:-- Commit to one main URL (we don't care how many other
URLs you have so long as you don't submit them; if you need to change the main
URL, we have an "update URL" link)-- Commit to leaving the major types of
content be accessible from that URL (we don't mind additions or changes in
content, so long as the description we have still remains accurate -- or you
request an "Update URL" to correct it).-- Get the basic links in place (we don't
mind site redesigns) and we can look at the site. The forum limits apply: we
can't argue about placement, but we can make sure we're seeing the content you
meant to feature.





Yahoo Manipulates their search results by hand editing by human reviewed editors

It seems yahoo is doing human review and editing to search results, They purposely make a site rank on top, This was pointed out by Danny sullivan on searchenginewatch.com in this thread, this is what he posted,



In short, for some queries, some sites that came up had a special code
that seemed to indicate they may be hardcoded to rank tops for that query. I've
highlighted that below:
rds.yahoo.com/S=2766679/K=ca...R=1/SS=2044565/H=1/IPC=gb/SHE=0/SIG=10pe5sku9/*-http%3A//www.cars.com/

That's the redirect code for Cars.com, listed tops at Yahoo in a query on cars. H=1 seems to indicate the site was
hardcoded to show up in response to this query. In contrast, H=0 means no
hardcoding appears to be involved. As for this hiring, I'm with others that
posted. This isn't some push to build human spam hunters. They've already got
those. It looks like they want to increase the quality of results, and perhaps
in particular for cases where those results may be in non-English languages.
Spam elimination is part of that, but not the entire part.




It is very interesting and a bit worrying for many SEOs, you can read the whole posting of danny sullivan here,

forums.searchenginewatch.com/showthread.php?t=2976


Search Engine Genie the SEO company reaches 150,000 hits

This is to celebrate our increased traffic to our site, We are an SEO company who acts as a valuable resource to the SEO community, This month our traffic has soared to more than 150,000 hits, This much hits are not each for an SEO company, Only forums and SEO tool sites get more traffic than us,



Thanks everyone for your valuable support, Search engine genie will continue to be valuable resource for everyone,



Search Engine Genie Support Team,

Various reasons for cache not loading when the site is down,

People would have encountered a problem when they try loading the cache of a page if the main page is not opening, The cache wont load sometimes There are various reasons for this, Some of the most probable reasons as said by Brett Tabke of webmasterworld,



Whether the site whose cache is checked uses an IFrame?
Whether the site a frame?
Or does it use a conditional onload javascript?
It is designed in sneaky flash?
Is the page really a huge ol gif?
one dead image spoiling the load?

The above are the best reasons why the site might not be loading, Best solution is to switch off Active scripting for your browser and check or other good reasons is to disable images,


See which one works for you,

Google Downloads, Google introduces all download softwares in one page

Check this page out,

You will see



the following softwares provided by google in one single place,

Picase photo editing software,
Google Toolbar
Google deskbar,
Google Desktop Search
Google Gmail Notifier ( an add on for the google toolbar )

Remember it is for Windows softwares only, No Linux version available yet,



Download it here, www.google.com/downloads

Adwords advisor answer in webmasterworld.com on editorial review

Does anyone know how to tell when Google has completed their editorial review of submitted ads?
suzanne, I know that this is probably not the answer that Shak was hoping for, in his post quoted below, but here are two ways to know:



* If you are showing on the content partner network, then, when looking at the date range of 'Today', if you see clicks and impressions, you know the ads have been approved.
* If you have elected to not show on content partner sites, then pick a keyword that has you in an appropriate position to show on a search partner site (such as AOL) and look for your ad there. If you see it, then you know you have been approved. (Admittedly, a low daily budget can make this less than 100% reliable.)
great point but with NO answer from Google
I sure wish they would address it
Point well taken, and I'll forward this feedback to the right folks on Wednesday.



Source: webmasterworld.com/forum81/3919.htm

Thanksgiving logos Google Yahoo Askjeeves logo changed for thanksgiving day

Google yahoo askjeeves changed their logos on the thanksgiving day to pay tribute to everyone celebrating it,



There are the following logos displayed on the thanksgiving day,








Google Backlink Update in 216.239.39.104 datacenter

Google Backlink Update is happening in this datacenter of google, 216.239.39.104, As we know google has been showing only a sample number of backlinks in the link: command for a while, Now the same thing continues too, This backlink update is similar to the recent backlink updates ( showing only a sample list of backlink data ),





This google back link update is first reported in webmasterworld.com

webmasterworld.com/forum3/26815.htm






Interesting post Google guy about difference in google directory Pagerank and the google toolbar pagerank

Recently I came across an interesting post by google guy, He agrees the Directory pagerank scale and the Toolbar pagerank scale are different,



This is an extract from his interesting post in forums.searchenginewatch.com

Quirk 4: "toolbar PageRank and directory PageRank can differ by up to two
units". Given that the toolbar and the directory go up to different maximum
values (10 and 8, yah?), and that in a fully incremental index, updates can
happen asynchronously in one area like the directory compared to the toolbar
display, this wouldn't surprise me an iota.




Your will be interested in seeing the other quirkes too,

Source: forums.searchenginewatch.com/showthread.php?p=23150#post23150

Google Guy AKA Matt Cutts voice powerful in google

Google guy recently replied to a poster that he will tell his webmaster to change the information displayed on the features.html page,
That page on google site said the link: command shows all links pointing to a site, Now he made his webmaster change the wordings to the following information, immediately the information was changed to the following,



Who Links To You?
Some words, when followed by a colon, have
special meanings to Google. One such word for Google is the link: operator. The
query link:siteURL shows you pages that point to that URL. For example,
link:www.google.com will show you pages that point to Google's home page. You
cannot combine a link: search with a regular keyword search.


Source: https://www.google.com/help/features.html

This is what he replied after his webmaster made the necessary changes,



Actually, I think the page has already been changed:
google.com/features.html now just says that it returns links, not "all links"
like it did before. I dropped an email to our webmaster last night after this
thread pointed it out, and I think they managed to change it this
morning.(Thanks to folks for pointing it out, by the way..)


Google Guy as I have always believed is an important person in google company, After lot of research evidence points to Matt Cutts, According to me he is the Googleguy who posts in webmasterworld.com and searchenginewatch.com



Google Guy's take on link: command returning random backlinks in google,

Google Guy's take on the useless backlink command, Here is a small snippet taken from the original posting by him in search engine watch forums



Google doesn't return all backlinks in response to a link: command. In the ancient days, it was because there was a finite amount of storage space on the machines that served link: requests. So we only kept the backlinks for the top N pages. Later as we moved to a different indexing system, we kept backlinks for the top M% of pages. This was helpful for important pages, but it meant that Mom and Pop sites with lower PageRank wouldn't have as good a chance to see their backlinks.



source: forums.searchenginewatch.com/showthread.php?t=2423&page=2

Blogger International foreign language service starting soon

Recently we saw the following posting in the google blog, Blogger seem to enhance their system with more feature that support foreign languages, This is a small extract from the google blog,



The Blogger team has begun the process of internationalizing our
service. While the posting interface and some other pages throughout Blogger are
not yet translated, they soon will be. Meanwhile, right now native speakers of
French, German, Spanish, Italian, Japanese, traditional Chinese, simplified
Chinese, Brazilian Portuguese, and Korean will see an increasingly familiar
version of Blogger in their own languages when they sign in.





More info here, www.google.com/googleblog/


Google, Microsoft no longer 'more evil than satan'

People have heared of Googlebombs for a long time, Now there is a new kind of anchor text bombing call the MSN Bomb,

Usually google bombing or anchor text bombing is the method of adding a particular keyword or phrase in anchor text and making a particular site rank, There are some bloggers involved in this,



After the launch of MSN beta search it showed sites like microsoft and google on top of the searches for 'more evil' and more evil than satan, It was a bit frustrating for many users, Now MSN search has been fixed,

This is what they say on their blogs,

As mentioned in a previous post on this blog, we recently received our
first few MSN Bombs. One of these was the phrase "more evil than satan",
which brought up both Google and Microsoft in the top 10 results. A number
of you sent us feedback on this. Well, we just pushed out our latest round of
automated relevance improvements and they changed the results. Now neither
Google nor Microsoft rank in the top 10 any more for this particular
query. Our algorithm changed its mind. Just so you know (since I'm sure
you'll ask), this wasn't a targeted change. We are constantly refining our
ranking algorithms to produce the best, most accurate results, so changes like
this happen all the time. Finally, for the record, we won't be commenting
on the ranking of individual results from here on out. The algorithm
decides! Feel free to send us feedback.





Weird posting by Googleguy,

I saw a weird posting by googleguy in the MSN beta review thread in webmasterworld.com, We know googleguy is there to help people on what is happening with google search, He usually wont reveal important things but definitely reveals some stuff which are useful,



But Google guy also has a good sense of humour, He sometimes try to divert people from manipulating their search engine, This particular post looks like that,

As far as I can tell, the launch today is moving their newest technology from techpreview.search.msn.com to beta.search.msn.com. According to Walt Mossberg at the Wall Street Journal, MSN has promised to move their new technology over to the main search box by the end of January. That's less than 2.5 months, so I recommend that everyone spend their full attention coming up to speed on beta.search.msn.com.
It's very rare to get to see a search engine in transition, because that's the best time to see what the different criteria are for ranking.
Do you see their three sliders? They are for "Very popular vs. less popular", "Exact match vs. approximate match", and "static vs. updated recently." It's really cool to play with these sliders. I'm sure that a lot of WebmasterWorld moderators are off tweaking values to get an idea of how things are computed, and what the relative weight are. For example, if you move the slider all the way to very popular and click search again--viagra.com disappears from the first page! That's a little counterintuitive to me, and it makes for some really interesting speculation about what Microsoft means by popular.
Most search engine optimizers will be fascinated by the ability to play with sliders and try to reverse-engineer how Microsoft is ranking. Not since Nutch have people gotten such a good view at the different components in ranking for a major search engine. Because of that and the fact the MSN has promised their new search will go live by January, I'd get busy playing. :)
Here's one other tidbit I came across while reading this morning. Following on Google and Yahoo's launch of blogs, MSN has launched a blog for its search engine as well: blogs.msdn.com/msnsearch Highly recommended reading--they've got comments enabled, too. I've really enjoyed playing with the new search, and I'd recommend that everyone spend 2-3 days getting familiar with how MSN is ranking pages--I think the effort will pay off.

Everyone who is aware of google guy will definitely understand googleguy is upto something in this post, From what I can see he wants to deceive some dumb SEOs, Definitely he cannot play with the smart ones,





The slider feature is an excellent feature from MSN search engine, Google guy should be really afraid that they don't have that feature, He comments on the viagra authority site not ranking with the slider is increased to most popular, From my Opinion the obvious weight search engines have on backlink anchor text is same with MSN, Googleguy knows it that is what he is trying to say from his post,


MSN Beta search Live and kicking, MSN's beta search engine comes online

Recently MSN launched their beta version of their own search engine, This has been a long wait for the SEO industry, MSN is the best search engine only next to google and yahoo, There was no one to give stiff competition to Google, Google was/is totally dominant of the search engine industry, Yahoo which launched their own search engine before 6 months back was not too impressive, There are not many switches to yahoo search from google,



Now that the MSN search is out we should see some shifts, We just have to wait, MSN has invested heavily on their new search engine which will have direct impact on the quality of their search results,

The beta version of the search is here:


As soon as the initial launch the beta version had some technical difficulties, Some of us were unable to reach the beta search the following command was seen on the search page,

"The site is unavailable, Please check back soon"

Screenshot:



It was a bit weird since this was their launch date of the beta version, Then i came across a posting where it mentioned MSN has launched their own blog,



In the MSN search blog/weblog I found the following information posted,


"In the process of making our new MSN Search beta broadly available we
experienced some technical difficulties that caused the beta service to function
improperly or be unavailable for some users for periods of time. We're working
through these issues one by one and you should see service availability and
quality improve soon if not already. We apologize for any
inconvenience.
We expected to find some problems in the beta, and we
expect there will also be times when we limit service availability for
maintenance purposes. We want to find those problems in order to help us
build a higher quality product, and we appreciate your help in doing this.
A
few other notes:
1) Several people have reported problems with the search
service and with this blog that appear to be browser compatibility issues with
FireFox. We're working on broad browser support and have done some
specific testing in this area, but it's clear more is needed. Thank you
for the reports.
2) When reporting issues, please include
as much detailed information as you can in your report so that we can reproduce
and fix the bug. E.g. for browser errors, tell us which type of browser,
the version number, and information on any proxy you're using. For
relevance problems, tell us the exact query you entered, any other special
settings you're using, e.g. via search builder, and the resulting URL you
expected to see.
3) The "Help us Improve" link at the bottom of the results
page is an easy way to give us feedback.

"

But later i was able to perform searches for some of the sites we monitor, It was good, Most of the results are similar google which is very good, From my understanding google uses the best IR algorithm out there, Now MSN search engine seem to be the direct contender to Google,

Google with their link lag algorithm is not too impressive these days, Hope google finds MSN search a real competition and do some update to their algo,

Google's index nearly doubles - google now indexing 8,058,044,651 web pages

An extract from google's own blog,



The documents in Google's index are in dozens of file types from HTML to PDF, including PowerPoint, Flash, PostScript and JavaScript. Together these pages represent a good chunk of the world's information, but hardly all of it. That's why we keep building more advanced systems for crawling the web and creating more sophisticated indices to sort what we find. So 8 billion pages is a milestone worth noting, but it's not the end of the road. The real test is how well we do in finding what you want from within those pages. We'll keep improving that too.



Read more here,:

google.com/googleblog/2004/11/googles-index-nearly-doubles.html

SEO Toolbar Spam - SEO company scamming forums and blogs to populate their new SEO toolbar

Recently a SEO toolbar was launched by an SEO company, This toolbar is marketed so badly that people are spamming some of our blogs posting link to this SEO company toolbar page, i never tried this toolbar but i hate when people spam my blogs posting their link to that SEO toolbar page,





Google Advertising Professionals

Google announces the new professional Adwords program, The following information is obtained from their website,



Designed for professionals who currently manage or want to manage multiple AdWords client accounts, the Google Advertising Professionals program can help you become a more successful ad manager – for free.



Read more here,

adwords.google.com/select/ProfessionalWelcome

Google's cache showing indexed date as 1969

Today, when I was checking the cache of some pages on my site, I saw a weird thing google is showing the cache date as 1969, totally weird,








Speegle launched as first talking search engine





A SCOTTISH computer speech technology company has launched what it claims to be the world's first talking search engine. CEC Systems, which operates from Edinburgh, has based its Speegle search engine on the look of Google and on its own PanaVox computer speech technology, which it launched last year. While the results of a search on Speegle are spoken with voice of an American girl, newsfeeds from the BBC, the New York Times, Reuters and MSN are heard in a Scottish accent.



More here - theherald.co.uk/business/27350.html

Infamous "Florida" Update Anniversary

The great infamous florida update did happen this time last year, I was very active that time in highrankings.com/forum and I was the starter of the florida update thread in highrankings.com its here,



highrankings.com/forum/index.php?showtopic=1964&st=0

Now a new thread is started in webmasterworld.com in remembrance of the last year disaster, Here is the thread,

webmasterworld.com/forum3/26542.htm



will google do it again lets hope not again, it will be very disappointing if the play with our sites again,

Advanced link checking strategies in MSN, yahoo google,

Advanced back link checking strategy in google, MSN yahoo,



https://www.searchenginegenie.com/backlink-strategies.htm




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