Labels: website

Labels: Webmaster News

Search engines automatically cache your pages and something called the Internet Archive, or Wayback Machine, also comes along and makes a permanent copy of your site for "posterity". The problem starts when you realize you may have content on your web site that could result in legal issues. You may act quickly to resolve those issues yet the problems still remain without your knowledge because you didn't act as quickly as all the robots crawling your site.

Unfortunately, legal beagles love that your site was saved for "posterity" when gearing up to file a lawsuit so although you've already done the right thing by cleaning potentially harmful things off your site, the tireless automatons crawling the internet have made sure there's plenty of evidence and the next thing you know, you're about to get hung out to dry.

If you think the lawyers aren't technically savvy, think again:

http://www.law.com/jsp/legaltechnology/pubArticleLT.jsp?id=1202422968612

Not only can they find your content, they do it under cloak without your knowing about it!

You can forget your rights, just throw them out the window, because the history of your website is already busy squealing on you without your knowledge or permission.

HOW DO YOU PROTECT YOUR SITE FROM HISTORICAL SNOOPING?

Obviously the simplest way is to keep your nose clean so nobody has a reason to be snooping in the first place.

However, this is the internet and you have to OPT-OUT of things to protect your rights.

Here's a few preventative ways to stop your website from being archived and being used as a snitch:

USE NOARCHIVE

Make sure you include the NOARCHIVE meta tag in each web page so that there is no cache in any of the major search engines.

USE ROBOTS.TXT

Block all of the archive site spiders, such as used by the Internet Archive, in your site's robots.txt file with an entry as follows:

The [url=http://crawler.archive.org/]Heritrix software[/url] used by the Internet Archive is Open Source which means there are more archives out there and possibly using deviations of Heritrix that ignore robots.txt and cloak their access to your site.

HELP FOR HOSTED BLOGGER ISSUES

If you're running a blog hosted on a 3rd party service like Blogger or WordPress, your options may be limited to just embedding NOARCHIVE which the Internet Archive ignores, meaning anyone running stock Heritrix code would also ignore by default.

The only way you can exclude your site, [url=http://www.archive.org/about/exclude.php]according to their site[/url], is to contact them directly. Obviously an insufficient amount of businesses and sites in general are aware of the perils posed by the Internet Archive or they would honor the NOARCHIVE tag for those sites with limited access and no robots.txt just to avoid a flood of emails.

OTHER POTENTIAL RISKS

Snap.com has taken screen shots of every web page, then Ask started taking limited screenshots as well as a some new completely graphical search engines like SearchMe. Some screen shots have minimal resolution too tiny to read but others, like Snap and SearchMe, are big enough you can read, and these too are called evidence in a lawsuit. Even the tiniest thumbnail can still show a licensed trademark being used without permission.

Some of the social bookmarking sites that allow large chunks of content to be copied such as Kaboodle, Jeteye, Eurekster, some using tools like Heritrix (see above), to make small archive copies of specific content.

SUMMARY

Obviously there's no way you can completely stop anyone from making copies of your site but it may pay by being diligent in keeping many of these technologies off your site that provide any form of archives.

This is just another form of insurance that could, in the end, save your business, your house, your car, your family... "

Labels: Search Engine Marketing

Labels: Google

Labels: MSN Live Search, Yahoo

Labels: google images

Labels: Google Blog

Labels: Other Search Information

Labels: Yahoo

Labels: Google, Google Blog

Webmaster center has launched a new data on august 6th called crawl error & back link reports. The below information tells how the site owners can use the launched data.



Last fall when webmaster center launched the Live Search Webmaster Center in beta, the goal was to establish a long term relationship with webmasters and help them achieve their goals by addressing the most common questions we hear, and help them understand how Live Search sees their site. In an effort to improve upon those goals, today they've have launched a significant update to our Webmaster Center and brought the Center out of Beta! This update includes several new features that provide webmasters more information about how Live Search is crawling and indexing their sites, as well as a few features to make the data more actionable.

Crawl issues & reports:

The "Crawl Issues" which is a new feature allows webmasters to find four types of issues as follows:

File Not Found (404)
Blocked by REP
Long Dynamic URLs
Unsupported Content-Types
For each issue webmaster center returns the URL & the data encountered.
-File Not Found: It lists all the pages that MSNbot tried to crawl and received an HTTP response code of 404. Generally, URLs listed here are from typos in links from other sites. You often can't fix the link, but you can 301 transmit the typo to the correct page (for both a better user experience and reclaimed backlinks).
-Blocked By REP: It lists all pages that MSNbot tried to crawl but didn't because they were blocked by the site's robots.txt file or robots Meta tag. You should review this list and make sure you aren't accidentally blocking access to pages you want indexed.
-Long Dynamic URLs: It lists all pages that have been flagged as having "exceptionally long query strings." Microsoft says these URLs could lead MSNbot into an infinite loop as it tries to crawl all variations of potential parameter combinations and recommends webmasters find ways to shorten these dynamic URLs.
Unsupported Content Types: It lists all pages that are classified with content types that Live Search doesn't index.



The crawl issue reports & download functionality features join the existing set which includes:
-indexing details
-penalty information
-robots.txt validator
-out bounding linking data
-sitemap submission
Backlinks data:
In the beta of the Live Search Webmaster Center they offered a limited look into back link data. They've significantly enhanced this tool, giving webmasters access to more data about their referring links. The new backlinks feature shows the total count of backlinks to a site. You can view a list of the top URLs in the tool or can download up to 1,000.
Making data more actionable:
Webmasters are analytical and rarely work alone. They often need to be able to grab as much data as they can, and take it offline into Excel or some type of database for analysis and collaboration with a client, marketing or engineering partner. To enable that, they've built a few new features into all our reports, both the new ones and the old ones.
-Advanced filtering: This way one can quickly scope the results to zoom into the data they need, without having to sift through all the results.
-Downloading data: For times when webmasters want to view a lot of results, they also provide a download option that can give access to the first 1,000 results in a CSV file that can be easily opened with Microsoft Excel or imported into a custom reporting tool. This can help a webmaster analyze the results and share them with colleagues.
-More than just a set of tools: When they launched webmaster center, few resources were launched to help the site owners to engage with them.

Labels: MSN Live Search

Labels: SEO Tools

"Publicis, which aims to generate 25 percent of its sales from the Internet by
2010, said it would acquire Chicago-based Performics Search Marketing from
Google for an undisclosed amount.
The unit will boost Publicis's strategic
entity unveiled in June called Vivaki, aimed at spurring growth at its digital
advertising units such as Digitas and Zenith-Optimedia.
In a statement,
Publicis quoted the research house Jupiter Media saying the global search market
was worth an estimated $9.9 billion in 2008 and is projected to grow at 12
percent compound annual growth rate through 2012. "

Labels: Other Search Information, Search Engine Optimization

Labels: Google

Labels: Yahoo