aa SEO BLOG: 10/24/2004 - 10/31/2004
 
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Thursday, October 28, 2004

Adsense verses Affiliate Programs which is best??/

There was an interesting thread in webmasterworld.com discussing which is better, Adsense or affiliate programs,



Read the thread here,

One poster Anthony does an interesting post which is worth a quote here,

Anywho, there are many, many sites that do so well with affiliate programs that
they wouldn't even consider running Adsense. As long as you, your site, and your
traffic meet the requirements for whatever affiliate program is avail, it can
very well outperform Adsense.
A personal endorsement, for a targeted
affiliate program can potentially blow Adsense out of the water. You can write
several articles/page of actual, useful, informative content, that also serve as
a platform to promote an affiliate. You can't really do that with Adsense...
while those ads may be highly targeted, there is little you can do to entice a
visitor to action.
If you are talking a collection of sites, that range in
topic, and you could only select 1 advertising method... then yeah, Adsense may
be the best route. But a single site, single topic, with an available affiliate
program that fits... you may be missing out if you didn't try the affiliate
game.
Fwiw, my best Adsense day ever is less than 1/10th of my best
affiliate program's top day.
There are plenty of AdWords bidders that do
nothing but promote affiliate programs... and many are very profitable at it.
For example's sake, assume that a profit is indeed being made by the Adwords
bidder. -$1 top bid for Adwords term that does nothing but link to an affiliate
program. -Since a profit is assumed, the return has to be at least $1.01 for
every click. -You run Adsense only & the above ad appears on your site.
-Assuming a rather large EPC of 70% per bid... you get $0.70/click on the ad.
Since the return is at least $1.01/click & you are only getting
$0.70/click, you are potentially missing out on an additional $0.31/click for
not running the affiliate program yourself.
A great tip, imho, is to use the
preview tool & find out what ads targeted towards your site are affiliate
links. Then rush to the affilaite site & see if it may be more profitable to
just sign up for that affiliate yourself. I've found several very profitable
programs through this method.
and back to the original question...
Which
is best? That all depends on your site topic, the availability of targeted
affiliate programs, and your ability to promote those affiliate programs.
Depending on those factors, it could easily go either way as to which is best
for your specific site.
I would suggest at least searching for programs that
would appeal to your site's visitors & then give them a go. Then can be
incorporated to your site in any number of ways... all while continuing to run
Adsense.





Read more on it here: webmasterworld.com/forum89/4040-2-10.htm


Fake pagerank 10 site found

A clever webmaster does a 301 redirect and makes his site show a pagerank of 10 on the google toolbar,



Actually the original pagerank belongs to google.com he does a 301 redirect and makes it look as if his site has all those backlinks,

The questionable site can be found here,

forums.digitalpoint.com/showthread.php?t=4473



We dont or display any adult sites so I am not providing direct link here,

Microsoft offers google deskbar with their partner package

Microsoft offers google deskbar with their partner package,



Read it here,

Microsoft urges users to download partner pack for WinXP.
https://www.microsoft.com/windows/partnerpack/default.aspx



Weird testing by google,

One of the webmasterworld.com member reported that he is seeing weird results when he does search,



he said "
When I do a search they have a little link on top that says "IMAGE RESULTS FOR (your search)"

And Reply from googleguy,



Um, no, you didn't see that.
Actually, I'm not aware of a particular test like that. But it wouldn't surprise me if someone was trying it. :)

Google backlink update Google Backlinks Updated 10/28/04 !!

Google is showing updated backlink data for sites in their index in these datacenters



216.239.57.105
216.239.57.104
216.239.57.99
216.239.57.98



All the more no improvement in what google shows as backlinks, still they prefer to show only random sampling of backlinks, Let us see how it goes,

Pagerank update - pagerank updates in these datacenters

Pagerank is updating in these datacenters of google,



216.239.57.99

216.239.57.104



If you are in a hurry to check your pagerank use SEOchat.com's future pagerank tool or wait till the new pagerank propogates to all the datacenters

Sunday, October 24, 2004

Deciphering Google Penalties

A poster in webmasterworld.com posted asking how to Deciphering Google Penalties, That post sounds pretty interesting so I am posting it here,



Trying to determine the type of penalties given by Google, seems to lead to a lot of differning theories, and I am finding it hard to determine who is correct: I will give the following example that I am having, my theory on what the problem is, and am interested in hearing what the SEO experts have to say.
Our market is rather niche with what I consider low to low-moderate competition. Their is only about 10 major players in our industry, with maybe a 100 or so want to-be's, which pop up year to year and disappear.
Optimizing for the top 10, should not be to difficult, and for the past 5 years, we have ranked #1 or #2 for our popular keywords. After Florida we were still in the top 10 after disappearing for a few weeks.
For the first few years, our site was widget.ca, and then we got a widget.com domain. We got our ISP to enter an AName (or was it a CNAME alias) in the DNS entry, so the same two names pointed at the same IP address.
Google duplicate content filter, always filtered out the widget.com from the search results and always displayed the widget.ca when searching for our popular keywords.
Around mid september, after several years of this behavior, Google now chooses the widget.com instead. The site:widget.ca -something proves the .ca is gone and the widget.com shows up with the site: qualifier.
Both widget.ca and widget.com have a PR of 5 (4 after the last PR update in late september). However the only way to get my widget.com listing to appear in the top 10 is to put the exact worlds of our title text,as the search entry.
The widget.ca site had four times the links of the widget.com, however shouldn't the links be combined when determining PR, when you have two URLs that point to the same IP address.
If the PR was not combined, I should still show up in the first few pages, as the keywords are niche, and not very competitive.
What is interesting, is sites that link to us appear favorably in the listing, but our site is not found unless I type the title of our homepage exactly.
We are not using 301 redirects, as we are running on an IIS server, and puting a 301 redirect will create an infinite loop, of reloading the home page, unless we have two separate sites (and thus pay for the two separate sites), instead of the two domains pointing to the same IP address and directory structure.
Only our home page is indexed, as we run an dynamic site with a complex URL query string. We are working on going static this winter.
Will this problem go way on its own? If it does, how many google update cycles before things return to normal? Is this a strictly a duplicate content penalty, or are their other factors?
Could this also be a sandbox issue, as the widget.com might be consider a new entry despite being an alias for widget.ca?



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