aa SEO BLOG: 12/11/2005 - 12/18/2005
 
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Wednesday, December 14, 2005

A good article to read on trust rank,

We just posted information on trust rank, There is an interesting article which talks about combating web spam with trust,



http://dbpubs.stanford.edu:8090/pub/showDoc.Fulltext?lang=en&doc=2004-17&format=pdf&compression=&name=2004-17.pdf



the above article provides great insight about the new trust rank,

What is trust rank,??

Wikepedia has a brief but well explained article on trust rank, here they try explaining to the users what trust rank, Trustrank is an advanced way of indentifying high quality sites from a seed of small number of sites, the links going out them will play an important role in identifying quality sites,



Here is what wikipedia says about trust rank,


"TrustRank is a new technique proposed by researchers from Stanford University and Yahoo to semi-automatically separate reputable, good pages from spam.
Many Web spam pages are only created with the intention of misleading search engines. These pages, chiefly created for commercial reasons, use various techniques to achieve higher-than-deserved rankings on the search engines' result pages. While human experts can easily identify spam, it is too expensive to manually evaluate a large number of pages. Therefore, Google first selects a small set of seed pages to be evaluated by an expert. Once the reputable seed pages are manually identified, Google uses the link structure of the web to discover other pages that are likely to be relevant and good. Google claims that they can now effectively filter out spam from a significant fraction of the web, based on a good seed set of fewer than 200 sites."

MSN offers instructions for site owners on getting their site indexed and ranked by MSN,

MSN is the third best search engine on the web, they have a strong customer base who are regular visitors of MSN, Since MSN is the third best search engine it is important to get ranked in their search engine, For ranking sites MSN provides quality guidelines, the guidelines provide an insight what might work for MSN search engine,



Content guidelines for your website from MSN

"The best way to attract people to your site, and keep them coming back, is to design your pages with valuable content that your target audience is interested in.
In the visible page text, include words users might choose as search query terms to find the information on your site.
Limit all pages to a reasonable size. We recommend one topic per page. An HTML page with no pictures should be under 150 KB.
Make sure that each page is accessible by at least one static text link.
Keep the text that you want indexed outside of images. For example, if you want your company name or address to be indexed, make sure it is displayed on your page outside of a company logo.
Add a site map. This enables MSNBot to find all of your pages easily. Links embedded in menus, list boxes, and similar elements are not accessible to web crawlers unless they appear in your site map.



Tuesday, December 13, 2005

Googleguy Matt cutts response to selling links by jeremy

Google guy recently responded to the buzz on seo forums and seo blogs on jeremy the famous blogger and an employee of yahoo search selling text link ads on his site, In my opinion every one has the right to do what ever with their site, If google finds it as a problem they can do anything they like to do,



This is what googleguy says,

"
At this point, it shouldn’t be a surprise what I have to say about any particular site (Hi Jeremy!) selling links. Danny gives a good recap here, and I’m happy that Danny can channel me and say what I would say at this point. Let’s see how succinctly I can say it. Many people who work on ranking at search engines think that selling links can lower the quality of links on the web. If you want to buy or sell a link purely for visitors or traffic and not for search engines, a simple method exists to do so (the nofollow attribute). Google’s stance on selling links is pretty clear and we’re pretty accurate at spotting them, both algorithmically and manually. Sites that sell links can lose their trust in search engines.
Okay, everyone should expect me to say those things. Let’s lighten up this post a bit. Would anyone be surprised to find that some link buyers turn around and then sell links to other sites? And that those links may not be of the highest quality? Let’s take a concrete example. Jeremy vetted his sponsored links trying to remove anything reminscent of blog comment spam, but take one of Jeremy’s sponsors, www.thisisouryear.com. Can you get from that site to the “Lesbian Gay Sex Positions” site at www.gay-sex-positions.com in two mouse clicks? Looks like there may be some scraped content on that porn site.
Just to be clear: it’s Jeremy’s site. Of course he can try any experiment he wants (YPN, AdSense, BlogAds, AdBrite, Chitika, Amazon affiliate program, selling links with nofollow, selling links without nofollow, offering flying lessons to the 10,000th visitor, selling pixels, auctioning lemurs, etc.) to make money. Many such experiments cause no problems for search engines. But if a web site does use a technique that can potentially cause issues, it’s understandable that search engines will pursue algorithmic and manual approaches to keep our quality high.



I take it as progress that most people would expect what I was going to post. So, other than the two-clicks-to-scraped-lesbian-porn, how many people could have guessed everything I was going to say? "

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