Adwords success secret from the mouth of a Google employee:

Adwords is a powerful advertising tool it has brought some great success for online Businesses but also there are people who have lost a lot of money in adwords. We have clients spending easily over 30,000$ a month without any proper ROI. They rarely track their ROI I have repeatedly told them that Adwords is not working for them as they expect it to be but still they continue to spend 1000s of dollars in adwords without the campaign working.
Some clients gets an addition towards Adwords they think it like an online gambling tool. The truth it is not only a good strategy and high knowledge will do the work for them. Rather than with limited knowledge they try tactics that never works for them and they fail miserably.

According to adwords advisor:
“* Advertisers who expect to very quickly set up their account and then forget about it – and who do not have either the time or interest to really learn how AdWords works – will almost certainly be disappointed with their success and with the AdWords program itself.

* Advertisers who make only a moderate effort will likely see a moderate success rate at best.

* Advertisers who take advertising with AdWords very seriously, who spend a substantial amount of time learning the nuances of how it works, and who spend a lot of time managing their account, experimenting, learning from the results of those experiments and then updating their account, tracking their Return on Investment (ROI) using the free tools available from AdWords, etc can find AdWords to be a very effective way to affordably send highly qualified potential customers to their site – and make a healthy profit doing it.

Tips for success

1. Identify your advertising goals.
2. Organize your account for maximum effectiveness.
3. Choose relevant keywords and placements.
4. Create straightforward, targeted ads.
5. Optimize your website for conversions.
6. Track your account performance.
7. Test and modify your campaigns to get the results you want.

How to write effective PPC Ads?

Now-a-days with the help of Google Adwords and Google AdSense, it has become easy to start and maintain PPC (pay per click) Ads. Writing an effective ad will be easy but remember only one important thing that is the goal of your of writing effective PPC ad is to get clicked.

Here are some tips on how to write effective PPC Ad:

• Headline: just as in all ad headline plays very important role in driving visitors to your ad and getting them clicked. To make your headline the best tip is to make use of keyword in your headline.

• Writing a PPC ad is not different from that of writing display ad. The only difference is it has fewer words to work with. With the limited you are suppose to emphasize benefits to your visitors. Benefits doesn’t mean the features of the product, it purely mean what the customer will get when he uses your product.

• Any ad work best only when it makes the reader believe that the ad is meant for him. It is necessary for you to target your market. It may not be possible for you in PPC ad to target the exact audience due to limited words. But you can use the word “you” in your ad in order to attract them. This could be the best option in your PPC ad.

• It is not enough for you to just get click the ad. You should also keep in mind the secondary goal that is making a sale. So offer something free in your Ad in order to induce the customer to buy.

• Before writing PPC Ad look at some of the current ad for your keywords and see how competitive it is. Then try to do something different so that you stand out of the crowd.

Google’s radio plan fails

In 2006, Google decided to extend its web based ad technology to sale of audio advertising on broadcast radio. But this broad cast radio advertising has not been success. So Google decide to sell the broadcast radio and decided to make money in television and online video advertising.

The company is looking for buyer Google Radio Automation. On 31st may both the services designed to automate the placement of ads, Google Audio Ads and AdSense for Audio will be closed. With the closure of this broadcast radio 40 people are expected to lay-off and the rest will move to new posts.

Google has also announced to close the traditional ad media and that is the print media because this service allowed Google AdSense users to place print ads in around 800 U.S. newspapers. Google always enjoyed online, where it was able to track each page view and click but Google always troubled measuring the impact of radio and making them more relevant to listeners.

Therefore Google is now focusing on online video to make money. And for it is allowing users of its YouTube video sharing service to download some clips rather than stream them, in some cases for a fee.

Which parts of your landing page you should test regularly?

Testing landing pages is an ongoing process. Testing is very important. For all your pay per click advertising testing of landing page and pay per click ad has to be done regularly. Every time when you do testing you need to know what changes would be more effective to attract more and more customer to buy the product.

Some important areas on your landing page that require regular testing are:

• Headlines

• Call to action

• Images

• Sales content

• The offer

You never know what customer would like as there taste and preferences changes according to the trends. To keep a track on customer taste and preferences you need to do regular testing that is important to closing the sale.

Your testing involve the test on images as which images will work best and where on the page that image will have more impact. Just like that which headline is more persuasive to attract customer to buy the product and also what should be the font size and color of the headline to have more impact.

You will never be completely satisfied with your landing page though you make changes each time you do testing. There is probably something you think you can always improve. If you are not doing regular testing that mean you are sitting still and that wont make you money.

Adwords improving in quality score

We are aware of the major problem of confused keywords states but in coming weeks we are aiming to overcome this problem. Adwords introduced minimum bids for keywords based on the Quality Score. This system allows us to show very high quality ads to Google users and also giving the advertiser control over their keywords.

While deciding the keyword you never know what keyword state will be assigned and sometimes you even fail to run the most important keywords. In this coming week changes will be made to simplify the keywords states and also more control would be given to run the keyword that you find important.

The minimum bid for the keywords is based on the quality of your keyword and ad text. High quality keyword will have low minimum bid while lower quality keyword will have higher minimum bid. As long as the maximum CPC meets the minimum bid your ad will be active. You will no longer have to worry about the hold, trial or disabled keywords.

Your quality score can also be improved with the inclusion of landing page quality and landing page load time as factors. Ads quality directly effects your ads position on the page and how much you pay on ads.

Adwords have made big changes to improve how we calculate Quality Score and how your quality scores are displayed in your account. One of these changes is the transition from minimum bids to first page.

There are some more further improvements that will introduced in the coming weeks-

• Accurate quality score – quality score is now going to be more accurate as it will be calculated at the time of each search query. Your ads will be more likely to when they are relevant and less likely to show when they are not.

• Keyword will no longer be marked ‘inactive for search’- all the keywords will have the chance to show ads on Google search unless or other wise they are paused or deleted. Also keep in the mind that keywords previously marked inactive for search not likely to eligible for this change.

• First page bid will replace minimum bid- As a result of migrating to per-query quality score, we no longer showing minimum bid in your account. Instead of that we replacing it with more meaningful word i.e. ‘first page bids’. This first page bid will help you to take your ad to reach the first page of search result on Google. We wish that this first page bid will give better guidance to achieve your advertisements goals.

How to make money on PPC Advertising

Pay per click advertising no doubt is the great way of driving traffic to your site. It goes without saying that more traffic yields more sales. Therefore, it is one of the most effective ways to make money. To be sure that your PPC advertising brings you more sales you want. Here are some important things need to keep in mind for your PPC advertising.

• First, know your product completely. Then only you will be able to give true service to your customer. The more you are aware of your product, the more you will in a position to explain the benefits of it to your customer in a proper manner.
• Develop effective keywords list that attract the customer towards your product and prepare the ad with a creative copy which will help to convert the click in to sales. Just showing of ad is not enough. Your ad should be such that they tempt to click on it and make a purchase.

• In PPC advertising don’t spend more than what you make. Try to stay within your budget and decide a deadline for it.

• Master the bidding process thoroughly. Have a clear understanding on how bidding process works. This bidding process will not only helps you in controlling your budget but also fix a right amount for each keyword.

• Once you decide to spend money to get customer to buy your product make sure that you have effective landing site and the copy on your site is persuasive enough to make them buy your product.

• Analyze your campaign regularly. Keep a track on which keyword is effective enough to make the customer buy. And those keywords which are not so effective make a variation in it and try to produce it in a better way. And still if those keywords are not working properly then stop using it. As it will be a loss for you.

By following these basic things you will be able to make more money than what you spend.

Ads Quality Videos from Google

Quality of Ads is important for advertisers, as it directly affects your ads’ location on the page and your budget usage. The past few months Google has made some big changes to improve how they calculate Quality Score and how their Quality Scores are displayed in adwords account. One of these changes was the transition from minimum bids to first page bids. To help explain Ads Quality and these changes, Google has just released two instructional videos called Ads Quality Basics and Ads Quality Updates that walk through the basics of Ads Quality and the transition to first page bids.

Ads Quality Basics provides a general introduction to Ads Quality, including an overview of Quality Score and answers to some common questions about Ads Quality. If you don’t know how Quality Score works, this is a good video to watch.

Ads Quality Updates goes beyond the basics and gives more detail on the recent changes made to Ads Quality. If you want to know more about how the change from inactive keywords to first page bids affects your campaigns, we recommend this video.

How can you increase your quality score with backlinks?

Quality score of PPC ads are based on how well you have optimized your landing page too. It makes sense to use common SEO approaches to help you boost the trust factor of your landing page. Do your on-page SEO on the landing page the same way you normally would. There are two factors that you have to consider when thinking about landing page optimization.

1. Your primary keyword in your URL
2. The title tag

Other elements to those you have to give attention are-

• Meta description tag
• Headers – H1, H2, and H3 tags
• Usage of main keyword in the page content
• Internal links

Apart from these, inbound links are the most important SEO tool you have. By building backlinks to your landing page from high authority sites within your area using keyword anchor text, you are effectively building up optimization for your landing page and its ability to secure a high quality score from Google AdWords.

Meaning of Quality Score and User Experience

One of the measuring tools for Google’s Quality Score is content relevancy or user experience. No one other than Google really knows what that means. But there’s a pretty good idea about what it is. Google makes sure that its PPC advertisers are advertising products that satisfies customer’s needs and that when a searcher clicks on an ad they don’t go to a page that advertises something other than what the ad that got them there was advertising. If you are doing a PPC campaign like that, you’ll get a low content relevancy score and that will contribute to your overall quality score. Google looks at more than only content because they are fretful with user experience and it is actually the part of the quality score that is the most difficult to measure. Suppose a visitor clicks on your ad then goes back to the SERP again within 10 seconds. What it really means? Your visitor didn’t like what you had to sell or because she clicked the wrong ad? Possibly she meant to click the one above or below it instead. The Google AdWords team may be using the conversion rate to calculate the user experience. If you have a low conversion rate, if you are using the Conversion Optimizer tool it is easy for Google to understand that your landing page quality is too low for users to have a good experience. Content Relevancy and User Experience should go hand by hand.

Google Nixed Yahoo! Partnership

Everyone was talking about it Google’s plan to make partnership with Yahoo! in providing pay per click ads for Yahoo!s network. At last Google pulled out of the partnership plan. It seems Google pulled out of the deal because of anxiety over the Department of Justice looking closely at the deal to make sure that no antitrust laws were being violated. Google likely didn’t want to take a chance of the Department of Justice interfering in its business practices as that would have revealed some informational secrets that Google didn’t want to release. Yahoo! is still defending the deal. How will this new situation affect advertisers? The advertisers won’t be able to increase their reach to the Yahoo! network if they are Google advertisers only. If they want to reach Yahoo! Users, then they will have to advertise through Yahoo!s PPC interface. Though Yahoo!s PPC interface is less expensive, it is not as effective as Google’s.