Google provides a fantastic opportunity for every web master out there, to monetize their web assets by becoming a publisher. Google Adsense is the simplest way to earn money online. It simply means make money online through web monetization. This meet was basically guidance for all the Indian web publishers.
The Google India pub meet at Bengaluru was scheduled on 12th May 2016, Thursday at Google India Pvt Ltd.
Venue of Google pub Meet:
Google India Pvt. Ltd.
No 3, RMZ Infinity,
Tower E, 4th Floor
Old Madras Road
Agenda of Google India Publishers Meet:
This year Google conducted Publishers meet at 4 locations, namely Indore, Lucknow and Gurgaon and Bengaluru. The Google India Publishers meet was an informative event, which highlighted a lot of points on Adsense, Google Analytics, Content Writing and publishing, Ads placement and testing and AMP (Accelerated Mobile Pages).
The meet started at 9.30 AM with a presentation on India Digital Landscape and enhanced support. Statistics revealed that every 1 out of 3 users in the web were mobile users. The presentation focused on the increase number of web users both from rural and urban areas. Some reasons being:
- Data services are provided at the cheapest price in India.
- Smart phones are the next generation rulers of the web
- Accessing the web just got simpler.
The presentation ended with a video on how smart phones have become a vital part of the World Wide Web.
The Hindi content:
Hindi, being the national language of India, has grounded its importance in the ever growing internet as well. Numbers reveal that majority of users; both from rural and urban areas would like to see web data in the regional language Hindi. A survey on the regional language preference revealed that Hindi was the most spoken language among any other in India.
It is observed that there are only few publishers, as less as 0.1% among the total number of publishers, who are publishing Hindi content. The reasons being:
- Difficulty in writing in Hindi language
- Lack of resources to reach out to the correct users.
Google tools just made it simpler for web publishers to write Hindi content. Google tools like the GOOGLE TRANSLATE, GOOGLE INDICS KEYBOARD, and GOOGLE INPUT TOOLS, has made it simpler for users to write and publish Hindi content.
Google Adsense algorithm is also being designed to identify regional language content in order to welcome advertisers who would like to advertise in their regional languages.
The Hindi Content session ended with a motivational video from a recipe blogger who gained recognition by way of posting Hindi videos and content.
Four well known certified partners of Google namely Nabler, Cybermedia, Readwhere and Adpushup hosted seminars on interesting and informative topics.
Analytics: Roll the dice or use the data:
Google Analytics, a free to use data tracking tool from Google was interrogated on by the team Nabler. Google analytics has excellent features that support the web developers and users in making insights about the website. A good option suggested by nabler was to integrate Google Adsense account with Google analytics account.
Real time examples of website owners who experienced drastic change in their business after making the necessary changes that were noticed from analytics were mentioned in the seminar.
Writing for digital:
The next session at Google India publishers meet was on “writing for digital” which was hosted by the team from cyber media. The key tips highlighted while considering in writing for digital were:
- Keep it short and simple
- Focus on cluster of topics
- Play around visual content : Sliders, Infographics and tables
- Recycle old articles and arrange in clusters
Some useful tools pointed by presenters for content discovery:
Tools for content distribution:
Useful tools for organizing content:
The presentation revolved around ideas that focused on keeping the content easy and simple to understand. Emphasis was given on creating interactive and visually appealing content that included Infographics, sliders and data tables.
Study revealed that headlines of your content play a vital role in deciding whether or not your content will be read. Direct headings, controversial headings, intriguing and productive headings are a number of options to choose from.
Understanding AMP (Accelerated mobile pages)
The session following “writing for digital” was AMP. Understanding Amp and implementing in websites in order to render excellent fast loading mobile web pages. This session was hosted by Google certified partner Readwhere.
Accelerated Mobile Pages are designed to load faster when compared to other normal pages. Study shows that there is an increase in the bounce rate for slower loading web pages. If you would like to retain your website users, you need to focus on faster loading mobile pages. AMP is an open source initiative by Google that helps design faster loading mobile friendly pages.
There are certain tag constraints that AMP adheres to and restricts the usage of certain tags that hinder the loading time of a web page.
A completed guide to use AMP https://www.ampproject.org/docs/support/faqs.html
Ad Layout optimization:
The team Adpushup hosted the seminar on ad layout optimization. The key ideas and take a-ways from this session were:
- There is no fixed layout for ads. It completely depends upon the website and user behavior response.
- Ad placement experiment is the only way to figure out the best ad placement for any web page
- Ad color testing will help you know better about user behavior
- Show different ads to different users, this will help notice changes in CTR.
Adsense Policy: Avoiding Mistakes:
The next session was the most useful of all. The session was hosted by Google; it highlighted points on Adsense policy guidelines and avoiding the common mistakes.
Avoiding common mistakes:
- Avoid placing ads on thank you pages. It leaves no other option for the user but to click the ad, which results in accidental clicks.
- Never place ads that confuse the user with the site navigation.
- Do not use adult content with websites running ads
- Copy paste content websites are not suitable for placing ads
- Avoid clicking your own ads
- Be careful while working with websites
- Avoid your own accidental clicks.
Adsense Policy guidelines:
Google takes different measures on accounts based on the type of violation the website makes. As a general practice, Google sends a warning email in order to make changes to the website within 72 hours; in the case otherwise Google will disable ads to that particular website. If the areas in the website that are causing violation are fixed, the chances of site ban are nil and the ads will be enabled back.
The following actions are taken by Google in case of policy violation.
The very first thing that happens in case of policy violation is that you receive a mail from Google asking you to make changes to vulnerable areas in the websites. The tie period to make these changes is 72 hours.
Ads are disabled to your website until you fix the vulnerable changes. Once you fix the issue ads are automatically enabled by Google.
Account suspension happens when repeatedly your site has been noticed for violating the policies. You receive an email from Google stating that your account is suspended for 30 days and that no ads will be served for 30 days in the website.
Google disables Adsense accounts for those who continuously violate the policies and do not fix major issues in spite of repeated warnings. Account disabling leads to account ban.
Getting discovered: Doing it right, Going Multi Screen:
The last session a Google India Publishers Meet was hosted by Mr. Syed, Senior search analyst Google. The session revolved around topics that were related to getting your website noticed in Google, indexing and other common myths that users believe in.
- Duplicate content will penalize your website:
Similar or duplicate content within your own website will cause no harm to your website
- PageRank is dead vs PageRank is everything:
Page rank is not dead. Also page rank is the not the only factor that Google considers
- Google Products: helpful/harmful?
There is no harm in using Google products, but yes using Google products will render no special benefit
- Optimal keyword density:
There is no optimal keyword density. As long as the flow of content is natural, there is no harm in using the keywords as many times as possible
- Myth about shared IPs:
Certain users believe that shared IPs will lead to the entire account ban if one or two websites from the account have received warnings. It is not so, other websites will continue to serve ads irrespective of shred IPs.
- An incorrect sitemap will result in manual action:
Sitemaps are just for information purpose. Sites with incorrect sitemaps will not be penalized. But it is always a best practice to run correct site maps.
The session ended with one to one conversation with Google employees discussing and clearing doubts about Adsense. Over and all, Google India publishers meet was an excellent informative session that projected a clear insight into the web world!
Finding the right internet marketing strategies is always a daunting task. But, this article will help you reveal those proven internet marketing strategies that will surely work for your brand!
Interestingly, the internet is always full of one or other internet marketing strategies that show up online over time and promise outstanding results. However, after seeing such a long list of digital marketing techniques one might get befuddled about which will work or which will not. If you are a business owner who has taken the plunge to push your product sales, you might be interested in knowing what actually works in the world of online business. After all, every company has just one aim – to get the highest ROIs and this is where this article will help you.
Here you will find the three most powerful and proven internet marketing strategies that will deliver you the profit you always want, eventually, making your selling efforts convenient than ever before! Read on to kick-start your business marketing efforts in the way you have always wished for:
1. LinkedIn Marketing
The LinkedIn Magical Math!
Since LinkedIn operates in over 200 countries and territories, there is a lot to explore on this platform. It brings together more than 313 million members making it one of the largest professional networks in the world. Interestingly, there are two sign ups every single second – making it the fastest growing platform. These stats make it stand out when we talk about reaching the masses.
Have You Never Given A Damn to LinkedIn? Well, You Are Missing Crucial Things!
Media, partnerships and clients, LinkedIn got it all to make your business a big hit! Apart from this, LinkedIn offers the leverage of connecting to the segment of people regardless of their geographical locations. There you have the opportunity to get connected with reputable editors and get noticed without publishing a single public release. You can partner here with the right joint ventures and can assist in growing each other’s business.
LinkedIn offers the powerful tools to find the right client in the region of your choice. Such numerous advantages it offers to the internet marketers unlike the Facebook and the Twitter that mostly let you connect with the families and friends. Quality traffic adds more to the positive note in contrast to the Facebook which is generally saturated.
How to Perform LinkedIn Marketing That You Can Be Proud of?
- You can share your insight about your industry experiences that may be useful to many professionals looking for a promising career or gain knowledge in the similar field.
- Garnish your business experiences with the great stories, so that you can leave your brand’s impact on the readers’ minds.
- Share your valuable content within the several groups to harness the power of sharing that would help you gain their favour!
- Connect with the users in a way that your brand gets the maximum shares while you will be enjoying a sound sleep in the night!
Wondering About Things to Avoid? Here Are These:
- Writing stale pieces that have been circulating among masses for a long time.
- Do not attempt to write that boring messages which are irrelevant to your niche.
2. Guest Posting
Haven’t Heard What Guest Posting Is? Take A Quick Look!
Guest posting is all about creating content and using it to publish on other websites. Blogs are generally considered as a great platform for anyone wishing to start with the guest posting. This is indeed a popular choice for those who wish to build their online identity that adds more value to their online reputation. Guest blogging creates the brand awareness in those areas that might leave untouched without it. For example: If you have guest blogged on another person’s blog, your content will surely be seen by that blog’s followers plus the host bloggers to reach whom you might find it difficult otherwise.
Have You Heard That Guest Posting Doesn’t Work? Break The Ice Here!
But, you might argue here that people doing guest blogging are spreading spam and usually done just to exchange links. You might be giving references where Matt Cutts had stated that Stick a fork in it; the guest blogging is done!”
Does it mean the fall of the guest blogging era? No, never, because the strategy is still alive even after the announcement made by Matt Cutts in 2014 and people still reaping the benefits of it. All it needs is to implement this technique effectively to bring the potential gains to you.
Seeing No Right Way to Let Guest Blogging Work For You? Hang On, Here is What You Need to Do:
- Shift your mindset from getting backlinks to something more appreciable like quality content.
- Share your domain expertise that reflects your brand’s message to the users.
- Turn business ideas into reality by showing the world that you are a true thought leader.
- Publish your content only on those websites that operates in a strong niche and in the similar domain as those of yours!
What Should You Resist?
- Backlinks from the irrelevant niches can put you in trouble and make you see the downfall in your existing rankings.
- Resist guest posting on the blogs that have low authority and whose policies do not coincide with the Google’s recommendations.
3. Influencer Marketing
What Exactly is the Influencer Marketing?
Influencer marketing consists of the marketing strategies focused on a specific person who has a good sway over the choices of the people or their buying behaviours. These unique personalities are highly respected in the society and this sort of marketing revolves around these identities rather than the customers.
For example, when a celebrity endorses a product or service, his followers are likely to pay attention and build a faith in that product. Thus, it eases the marketing efforts of the products with the help of a person who is highly visible in the society.
What Makes the Influencer Marketing So Important?
- Word of mouth by an influential personality always has the higher retention rate. Adding to it, more and more people get inspired by the influencers – reflecting their decisions while making any purchase.
- As per Jay Baer, a leading social media strategist, the influencers are often more trusted by the people as compared to the brands or businesses.
- A few remarkable examples of the influencers are Gary Vaynerchuk and Tim Ferriss who have millions of audiences. These are always ready to sail their ships on their command.
Do You Want To Do Influencer Marketing in the Right Way? Read on What To Do!
- Influencer marketing is a long term investment that you can’t expect to pay off right in the beginning! It takes a huge patience and time to see the results out of this strategy.
- The best approach to harvest the optimum results is to personally connect with the influencer, if not possible, then, at least try your best to get linked with them through the social media channels and frequent e-mail networks!
- Keep aside your personal desires rather try to indulge with them keeping their things in priority. Make sure you leave long lasting impressions by doing something out-of-box for them that drive them towards you for a good bonding together.
- You will get the most returns out of influencer marketing if opt considering for a real relationship rather than using them as another marketing channel.
What to Resist Doing?
- Never demand anything from the influencers without offering them something valuable.
- Don’t jump over to see the results within a few days rather give time for the efforts to flourish.
After successfully implementing the discussed proven internet marketing strategies, you will set yourself on the path to experience higher ROIs. You would surely be able to harness the full benefits of digital marketing as your business will be more aligned to the Google’s recommendations. This is when you will begin noticing the winds of change when your prospects will turn into real clients. That day is near, just give these three key strategies a try and get ready to turn your hard efforts into money.
Associating with Search Engine Genie, Chennai will empower your brand to stay tuned to the latest marketing trends in the Industry. Only those strategies work which are implemented in the right way and we have hands on experience on these. Call our digital marketing expert, today to reach your target audience!
Today’s webmaster video is answering the question, what should we expect in the next few months in terms of SEO for Google?
Mattcutt replies,” we’re taping this video in early May of 2013.So I’ll give you a little bit of an idea about what to expect as far as what Google is working on in terms of the web spam team. In terms of what you should be working on, we try to make sure that that is pretty constant and uniform. Try to make sure you make a great site that users love, that they’ll want to tell their friends about, book mark, come back to, visit over and over again, all the things that make a site compelling.
We try to make sure that if that’s your goal, we’re aligned with that goal. And therefore, as long as you’re working hard for users, we’re working hard to try to show your high quality content to users as well. But at the same time, people are always curious about, OK what should we expect coming down the pipe in terms of what kinds of things Google is working on? One of the reasons that we don’t usually talk that much about the kinds of the things we’re working on is that the plans can change. The timing can change.When we launch things can change. So take this with a grain of salt. This is, as of today, the things that look like they’ve gotten some approval or that look pretty promising. OK, with all those kinds of disclaimers, let’s talk a little bit about the sort of stuff that we’re working on. We’re relatively close to deploying the next generation of Penguin. Internally we call it Penguin 2.0.And again, Penguin is a web spam change that’s dedicated to try to find black hat web spam, and try to target and address that. So this one is a little more comprehensive than Penguin, than Penguin 1.0.And we expect it to go a little bit deeper and have little bit more of an impact than the original version of Penguin, We’ve also been looking at advertorials, that is sort of native advertising, and those sorts of things that violate our quality guidelines.
So again, if someone pays for coverage or pays for an ad or Something like that, those that should not flow page rank. We’ve seen a few sites in the US and around the world that take money and then do link to websites and pass page rank. So we’ll be looking at some efforts to be a little bit stronger on our enforcements as far as advertorials that violate our quality guidelines. Now there’s nothing wrong inherently with advertorials or native advertising, but they should not flow page rank. And there should be clear and conspicuous disclosure, so that users realize that something is paid and not organic or editorial. It’s kind of interesting. We get a lot of great feedback from outside of Google. So for example, there were some people complaining about searches like Payday Loans on Google.co.uk.So we have two different changes that try to tackle those kinds of queries in a couple different ways. We can’t get into too much detail about exactly how they work. But I’m kind of excited that we’re going from having just general queries be a little more cleaned to going to some of these areas that have traditionally been a little more spammy, including for example, some more pornographic queries. And some of these changes might have a little bit more of an impact in those kinds of areas that are a little more contested by various spammers and that sort of thing. We’re also looking at some ways to go upstream to deny the value to link spammers.
Some people who spam links in various ways, we’ve got some nice ideas on trying to make sure that becomes less effective. And so we expect that will roll out over the next few months as well. And in fact we’re working on a completely different system that does more sophisticated link analysis. We’re still in the early days for that, but it’s pretty exciting. We’ve got some data now that we’re ready to start mugging and see how good it looks. And so we’ll see how that bears fruit or not. We also continue to work on hacked sites in a couple different ways. Number one, trying to detect them better. We hope in the next few months to roll out a next generation of hack site detection that is even more comprehensive. And also trying to communicate better to webmasters, because sometimes we see confusion between hack sites and sites that serve up malware. And ideally you would have a one stop shop where once someone realizes that they’ve been hacked, they can go to Webmaster Tools and have some single spot where they could go and get a lot more info to sort of point them in the right way to hopefully clean up those hacked sites. So if you’re doing high quality content whenever you’re doing SEO, this shouldn’t be a big surprise. You shouldn’t have to worry about a lot of different changes. If you’ve been hanging out on a lot of black hat forums and trading different types of spamming package tips and that sort of stuff, then it might be a more eventful summer for you. But we have also been working on a lot of ways to help regular webmasters. So we’re doing a better job of detecting when someone is sort of an authority in a specific space. It could be medical. It could be travel, whatever, and trying to make sure that those rank a little more highly if you’re some sort of authority or a site that, according to the algorithms, we think might be a little bit more appropriate for users.
We’ve also been looking at Panda and seeing if we can find some additional signals–and we think we’ve got some– to help refine things for the sites that are kind of in the border zone, in the grey area a little bit. And so if we can soften the effect a little bit for those sites that we believe have got some additional signals of quality, then that will help sites that might have previously been affected to some degree by Panda. We’ve also heard a lot of feedback from people about, OK, if I go down three pages deep, I’ll see a cluster of several results all from one domain. And we’ve actually made things better in terms of you would-be less likely to see that on the first page, but more likely to see that on the following pages. And we’re looking at a change, which might deploy, which would basically say, once you’ve seen a cluster of results from one site, then you’d be less likely to see more results from that site as you go deeper into the next pages of Google search results. And that was good feedback that people have been sending us. We continue to refine our host clustering and host crowding and all those sorts of things. But we will continue to listen to feedback and see what we can do even better. And then we’re going to keep trying to figure out how we can get more information to webmasters. So I mentioned more information for sites that are hacked and ways that they might be able to do things. We’re also going to be looking for ways that we can provide more concrete details, more example URLs that webmasters can use to figure out where to go to diagnose their site. So that’s just a rough snapshot of how things look right now. Things can absolutely change and be in flux, because we might see tacks, different types of things. We need to move our resources around. But that’s a little bit about what to expect over the next few months in the summer of 2013.I think it’s going to be a lot of fun.
I’m really excited about a lot of these changes, because we do see really good improvements in terms of people who are link spamming or doing various black hat spam would be less likely to show up, I think, by the end of the summer. And at the same time, we’ve got a lot of nice changes queued up that hopefully will help small, medium businesses, and regular webmasters as well. That’s just a very quick idea about what to expect in terms of SEO for the next few months as far as Google.”
Traffic is the primary thing, whirling that traffic into sales is another. while more and more regulars boost their time spent on the Internet, marketers discover for innovative and special ways to tender their products and services to find out great successes .Online advertising opens a wide variety for advertisers to make lead over internet, easy way to get the web traffic. These days website is more than a “must have.” When you endeavor to make good impressions in person, it’s equally as vital to create a fine sense to a website visitor. Testimonials give a great way to replace visitors into customers. If you have a trade site, customer assessment will go a extensive method to encourage a potential customer to buy. A Facebook contest asking your customers what they like about you? You can generate testimonials for your website and Facebook likes at the same time. Creating a home page can acquire customers to your sites. Like Using Google adwords and banner advertising leads customers to your site. If they land the secular page of your home page says about actual advertising details can leads to a great traffic to your site.
The consumers need information quickly. If you don’t provide it they will find your competitor site. So, create a landing page specifically for your promotion and make sure it includes all the information of the promotion. Don make your visitor to click else where to find the result. Make the peculiar things to be noticeable. If your form is slow and cumbersome, or requires too much information, you will likely lose customers. You can put a lot of money into great external publicity. But if your website is boring or out-of-date, your hard work will be shattered. Make sure your site is convincing, inspiring and simple to steer. And twirl more of your visitors into gainful customers.
This time Google may begin pay-per-view movies through you tube. This contain the new release movies offer $5 per film. You tube by now offers same kind with a few older titles of a rental cost .99 to $4 but the catalog is partial. The movie studios like Lions Gate, Sony, MGM, and Warner Bros had been talked by Google…
Google TV will offer television and the navigation capability of the web. Viewers can tune the TV to discover the programs and channels they want to watch. And advertisers can link in their commercials to take concerned viewer to the company’s website, which will allow for more effective internet marketing. Both the pay-per-view service and Google TV are lounging in the same time. This will give a more comfortable viewing experience than sitting at a computer desk or watching a film on a small laptop screen.
Moreover, you don’t need to leave your house to get the movies, there are no late fees, and you don’t have to worry about getting a DVD that is scratched and won’t play or skips constantly. Google is aiming on the popularity of YouTube to make their pay-per-view service a success. Currently, YouTube is one of the most popular sites on the web, with approximately 100 million visitors every month, and an outstanding Alexa rating of 3 worldwide. This high traffic website by now has huge addressees that will be aware of this new service when it launches.
A long-tail keyword is more of a “phrase” than a keyword itself. For example, a targeted keyword is “diamond studs in Chennai,” while a long-tail keyword would be “wedding diamond studs in Egmore, Chennai.” A long-tail keyword is characteristically four words or more and contains a phrase, rather than a mass of all-purpose terms. The long tail keywords are usually take up for Seo campaigns, Companies frequently fail to notice the importance of long-tail keywords because of the difficulty to put up together the articles and the web content. Though, when we start using the long keywords we can come up with the good SEO than a site over fed with plentiful short, targeted keywords. Long tail keywords are more successful in diverting the traffic directly to your site. If the user changes or alters the long tail keywords it still has a chance of increased search engine activity than a site doesn’t use the long tail keywords. Search engine rankings are very important for any site. By using key phrases that are pertinent to general keywords used in the SEO, can increase the ranking. Before choosing a long tail keyword , consider its status and rivalry, can be done through the tools such Google external keyword tool or keyword spy etc.Create a list of general tools and do a tool search.The companies should consider the use of long tail keywords for more traffic and higher rankings.
Those who thought forum posting for back links might be a fine idea for your dealing, here is a statement of suggestion: be watchful. There are many risk and consequence in link building approach in the Google system. Lots of the indigenous category feels their Google environment has been overwhelmed by Panda and Penguin, making it even more complex. Many webmasters, business owners and SEOs have been trying to mess up with uncovering the best new methods of building back links and dominating search. The majority of business owners remain in the dark as to what techniques could help them or hurt them. One of the most common link-building techniques is forum posting, drive incredible amounts of traffic to a site, it’s not from cheap SEO forum posting that you can pay for online. In fact, should know that worthless forum posting for the purpose of gaining a back link back-up can actually smash up your website’s reputation. Once you’ve proved your worth in forum posting you gain the respect of the club and can pick the benefits of your group alliance. As a business holder, you’ll be left wondering why hundreds or thousands of people visited your site only to scorn your product. But many SEOs who participate in forums for their clients and do a great job with it. If you want to increase your traffic, not help other people find solutions to their problems. That takes a lot of time and effort and it’s hard to play the subtle game of give first when all you want is to form some sales. The cause forums can drive so much traffic is because people are seeking and providing answers. Both forums and search in general operate largely on the “give and you shall receive” hymn. To summarize, SEO services be able to be harmful to online efforts, specifically forum posting. Instead of focusing on simply building links, focus on building a eminence by providing useful resources to potential clients or customers.
When you are doing a business, there are many potential customers out there using search engines to try to find you.The tip with four steps to maximize your search presence.SEO is the process of setting up your site to make it easy for search engines to scan and creating content that brings in your target audience.The end result should be getting people on your website.If your website is set up relatively well, you can increase its rankings just by blogging frequently.
The following four steps will help maximize the return on your time invested in blogging.
1.Create a Facebook page, a Twitter account and a LinkedIn account.
It’s no secret that Facebook, Twitter and LinkedIn rank highly in search engines. While it may take time to set them up initially, it will help you dominate the search engine results. Link these social networks back to your website and people will be able to find you.
2. Set up a blog on your website.
Your blog needs to be on the same domain as the rest of your website. If not, your website’s search engines rankings will receive zero benefit.
3. Set up your blog entries to automatically be pushed out to Facebook, Twitter and LinkedIn.
This will help your rankings on every site you have a presence on. I recommend the NetworkedBlogs app on Facebook, twitterfeed.com for Twitter, and the built in RSS field on LinkedIn.
4. Blog frequently.
There are many ways to organize in daily work of a new enterpreneur
Start Making use of secure password storage system to help you manage and access your passwords quickly and efficiently.I have also found it useful to have a system manage my “to-do” list. If you rely on your memory to keep track of what you need to do and when you need to do it, you will find you are constantly thinking of items that need your attention. Online marketers are famous for downloading huge volumes of Internet marketing related training and information.Lastly, it is wise to follow a routine. I have found this especially useful when getting those marketing tasks done. As we all know, marketing an online business is key to spreading the word about what service you offer.
SEO can be a desire or a need for most business owners. Even though most of the information are written on the subject, there is a lot of conflicting data.
In an easy-to-understand video: “How Search Works,” Google quality engineer Matt Cutts explains how Google indexes pages and then delivers results when someone does a search. The main point Cutts makes is that Google asks more than 200 questions of each page and then delivers pages that are most relevant.
When trying to work out which pages to show for a particular search term, Google asks the following questions:
• Do the search words appear in the title?
• Do the search words appear in the URL (website address)?
• Does the page include similar keywords and key phrases related to the topic?
• Is the page on a quality website or a spammy website?
• What is the page’s “Page Rank”?
• How many pages link to this page?
Then Google analyzes answers to all the questions, then gives each page a score and presents the results it feels the visitor is looking for.
Over the years, Google’s algorithms, as well as those of other search engines, have changed. These are the basic priciples you should follow if you wish to rank your site high,
* You should include keywords in each page’s title, headings, description and meta keywords as well as in alt tags of your images.
* You should Provide quality, original content on the website.
* Update your website regularly with fresh information.
* Get as many relevant links
In search engine optimization you need to keep working at it. Dont try to trick the search engines,it is never a good idea.You may get even banned.
Your main priority should be finding the right keyword for your site.you could use the Google Adwords Keyword Suggestion Tool or Wordtracker tools for this. Each works differently, but both will give you an idea of the right keywords to use.
Moreover, Google and other search engines, such as Bing and Yahoo want to display content that is as relevant to their visitors as possible
Remember, when your customers searches for a product/service,only two things are possible:
1. They find your website.
2. They find your competitor’s website.
The more you do for your site, the more chances you have of your website ranking higher than your competitors.
You can certainly hire a SEO company to do the work for you .The best you can do is research your keywords, then add them to your website and build backlinks from other website to yours.