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Increase your conversions with these copywriting tips based on Psychology and Linguistics

Thursday, May 11th, 2017 Uncategorized

To understand your customers better, it is generally said that you should lean forward and anticipate. Blind guesses and hunches are not always right; however, thanks to the psychological research studies that help marketers have a clear understanding of the subject.   Tapping into the psyche of your potential customers, as a copywriter, one should trigger the linguistic and psychological factors that can best persuade a customer while resulting in increased conversions. Let get into the details!


Psychological approach

Copywriting and psychology…How is it interconnected? Does psychological trigger truly help in writing a copy that is persuasive?

To connect with digital users and keep them engaged, the knowledge of human behavior is said to help. Yes! It is generally said that, the more you understand your customers, the better your business will be. A basic understanding of consumer psychology is certainly a precious asset for marketers.

To hearten interaction with digital content, a copywriter should find out the motivations and probable behaviors of the user. He/she should be able to create visions and conceptions that channel the intended audience to the client’s desired goals and objectives. In order to execute this, one should apply the dynamics of human behavior and cognition to pool resources with both the Creative and Marketing departments. In order to make sure that it works; you need to analyze the performance of the content written through various means like Google analytics, together with other platforms that are dependent upon the understanding of descriptive and inferential statistics. Most importantly, you should also ensure that consumers receive digital content in the most advantageous contexts.

Linguistic approach

Scale up your digital marketing initiatives by bringing into play rhetorical techniques and trigger them correctly to have a more persuasive copy. Let’s have a look at some of them.

  • Make them feel – How can you make the reader feel your content? Go for active voice over passive voice. When you make use of active voice, you can always be concise, because you will be able to express action in fewer words. Seeing that, they are grammatically easier, the act of persuasion is more powerful and direct in active sentences. The transfer of a desired feeling onto readers is effective; however, remember it’s only going to work if you know what makes them tick.
  • Concentrate on the framing theoryFrames are nothing but abstractions that work to systematize or structure the meaning of a message. Give your data a positive frame because it is said to elicit the same and bring forth positive Negative frames will reduce intellectual capacity and degrade the impact of your message. Usage of negative frames is fine, but occasionally depending upon the type of message that you wanted to convey. But when it comes to writing a killing copy make sure that you tag along positive frames for the majority of your sentences.
  • Inculcate coherence markers– Coherence in composition plays a vital role in copywriting; not only does it helps in persuasion but also helps to boost clarity which is the key in content writing. There are three aspects that influence the coherence of a written piece which is word choice, paragraph structure, and the sentence. However, cultural knowledge, or understanding of the processes and natural orders on the regional and global levels, can also dole out as solid elements of writing. A majority of marketers tend to neglect the use of coherence makers for the reason that it does not add any semantic meaning. But, it is said to have a positive effect and you can make use of it in two ways namely referential coherence and relational coherence.

Copywriting hacks – Ultimate guide – SEO copywriting

Wednesday, April 12th, 2017 copywriting, creative writing, SEO copywriting

Your ultimate guide to copywriting hacks- nail it down

Everybody wants high conversion rate for their sales copy, by this means one can acquire more customers plus grow their revenue and business. You can make or break a user’s experience on your website with the content produced. No one would invest their valuable time surfing through a website that lacks to seize attention. Best capture the interests of your customers by engaging them and inspire them with solutions that they are looking out for.

Follow these copywriting hacks and see business conversions go up.

  • Conversational tone– how you say is as important as what you say. Your connection with the users should be very genuine. As far as triggering buying decisions is concerned, commit to memory that people will buy only from those whom they trust and like, so try to bring out your authenticity and do away with anything that makes them feel skeptical. Not an easy feat though, you can nail it down by a conversational approach. Keeping things casual and conversational is always more efficient than those long-winded language.
  • Benefits first, features next– Specify the benefits first and then move on to the features of your product/service. When it comes to writing sales copy, writers are entangled with a limitation of space and as a result, some of the brands choose to induce their prospective customers by spelling out their USPs. A strategical approach is what goes a long way in satisfying your customers, tag along the strategy of letting your customers know about the benefits first and then list out the features. Before they could scroll down for anything, seize them by revealing the whole lot of benefits. Be succinct, this will help you to stay on the safer side, for instance you can use bulletin points and list out the benefits and features. Having said all that, to list out the benefits alone is not going to help you out, but make it a point to persuade and prove to the prospect the benefits are true.
  • Not clever, but be clear- A sales copy that is too clever can be confusing and complicated, but a one that is clear will definitely be simple and easy. Focus on short tail taglines than on long tail and trim down with time, tagging along the basic and essential elements. By this way, you can help make a world of difference to your sales copy. Eventually this will help in high conversion rate.
  • Write for people, not robots– Some digital copywriters believe that a higher search engine ranking is best achieved through keyword stuffing, this is not the case. As a matter of fact, an effective online keyword density should be somewhere between 2-5%. Having said that, you should also concentrate on the proximity factor. With the means of naturally occurring keywords, well place in the body of the content, your chances to enhance browser relevance and content search engine is high. In general, search engines make use of Latent Semantic Indexing (LSI) to match search results to the targets of browsers probing for content. Well, this clearly states, for things to fall in place, you need to be very sensible enough to merge keywords into the body of the content as logically and as naturally as possible. It shouldn’t give a feeling of keyword stuffing, naturally occurring keywords is what considered healthy.
  • Concealed advertorial – Explicit sales will turn-off a potential customer. Your sales should be firm, at the same time make sure it is a masked advertorial. Follow a 70-30% scale and make a point to give 70% good and valuable information and let the 30% focus on sales. Just give a mental reel, imagine yourself as a customer, would you like reading an explicit sales pitch when you are on the market for a product or service. Whereas, a sales pitch with great information is the best way to take in your prospective buyer’s attention without turning them off.
  • Scanning – Approximately 80% of readers, who are internet savvy, have a tendency to scan through the copy, instead of reading it out-and-out. There exist a variety of reasons for this, with a millions of websites vying for a valuable customer’s attention; it is not possible to read through the entire content in a website as well. Catchy and crisp phrases, apart from adding visual interest, it also helps your content for sales and conversion.
  • Writing rhythm- Visual hooks make content presentable, writing rhythm makes the content readable. Work on the physiological elements that will raise interests and clicks.

Good copywriting is the key to brand authority, to have a good control over it; you need to understand things in and out. Ultimately the results show up.

When a user is online, they want to be engaged and entertained quickly, so you should tailor the writing accordingly. Moreover, interactive content not only entertains the user but also converts website visits into sales, statistics says. Having said that, it’s the small detail that grabs attention and this best applies to web content. The catchy phrases and sometimes even single words can engage the readers so much; most importantly when they couple with other set of produced information, they should be designed and placed on a page in such a way that it inspires, engages and addresses the wants and needs of a user.

Final point:

The key to writing greatness isn’t achieved overnight. It demands a lot of understanding about your business, its objective, the market, and your potential customer’s requirements. All this packed together, concentrate on the core; most importantly make and take the time to make a good copy, don’t be in a rush to write content, writing greatness is best achieved over time and if you rush up, then you will have to compromise on your standards. To get a constructive response for your content, you need to put in a considerable amount of time, so take ample amount of time and you will nail it down.

 

 

 

Better stronger credible branding demands good copywriting

Friday, February 24th, 2017 Uncategorized

In general, companies give a lot of thought to their branding; they lavish great sums on ads; create stunning websites and much more. But they fall short when it comes to everyday writing which also includes press releases, contracts, and marketing collateral. There comes in a lot of specific strategies to tag along with regards to branding. But do you know that copywriting plays a crucial role? Yes! Good branding and copywriting go hand in hand, as a result, it is imperative for brands to protect them.

Good copywriting is the key to brand authority

If you want to build your brand authority then you should focus on good copywriting. When I say good copywriting, I not only mean good grammar, punctuation, and spelling, but I also mean persuading the reader and making them hooked up to you (the brand).  Effective business writing should strike a call to action, predominantly, it often comes at the end of it, but a legible business copy should have a coherent string running in the course of it that convinces the reader as it goes. That being said, together with the aforesaid things, uniqueness is what sets a brand apart from the competition, so along with good copywriting the individuality should be added.

How to nail down?

A single word can make a world of difference, so it is vital to be accurate. A highly-skilled wordsmith is what you need to nail down. Let’s have a look at some of the factors that you need to consider.

  • Consistent tone of voice
  • Strike emotional triggers
  • Let it be conversational
  • Easy and precise

Writing greatness isn’t achieved overnight, but it is best achieved with time so, make and take the time, don’t be in a rush to write great content, if you do so, then you will compromise on your working standards.  To nail down a good branding with your copy, you need to know things in detail. On a more practical standpoint, good writing can increase sales, so don’t neglect the importance of good copywriting for your brand considering other factors. Pay attention to it and protect, foster and persuade your copywriters to have a better, stronger and more credible branding.

Final point

The ability to pin down the right words precisely about a company’s brand is no easy things, and it’s harder that you could imagine. Right from your core messaging to your content initiatives, a quality copywriting is indispensable to how your trademark is perceived. So, don’t settle for less when it comes to business writing. Get some inspiration by having a look at some of the top companies that you think have a stellar brand authority and then make your very own brand popular.

Boost your brand with copywriting – copywriting SEO ideas

Monday, February 6th, 2017 creative writing

How to boost your brand with good copywriting?
The brilliance of a brand is best communicated by a wordsmith because they know how to put it across the right way that gets attention. Being known is far less important than what you are known for; similarly, talking in terms of business, the enterprise must be known for its reputation (brand reputation) which is essential to its survival. It is more important than anything else; with the advent of technology where social networking and other online tools are prevalent, businesses need to be wide awake of their reputation online together with building their brand. This piece of writing will give ideas on how to boost your brand with good copywriting while also building a sound online reputation.

  • Be authentic– make sure that your social media participation is useful. If your conversations and content sound like corporate oratory or a promotional brochure, they are not going to work out. Know your target audience and be real instead. By this means you can make your brand more promising.
  • Reciprocate: when people reach out to you and share your content, appreciate and reciprocate. For example, leave comments on other their blogs; share content on Twitter and Facebook, and more.

Building a strong online presence:

  • Take control: By means of claiming profiles on social media and other review sites present, you take back possession of what people are saying about your business online.
  • Create a strong online presence: By creating a presence and engaging dynamically with customers on social networks, you will build up a positive presence that will inflate your business influence across the internet.
  • Grow Your Fans: Generate constructive response on rating and review sites; this will make the customers feel positive when they choose your business.
  • Be accessible and responsive: An imperative element of building your online reputation through social media participation is not about understanding yourself. Instead, you need to spend a great deal of time recognizing other people on the social Web to make a relationship with them. Simply said, you need to act in response to questions, comments on your blog, tweets, and so on.

 

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Effective writing for mobile-friendly websites

Friday, January 6th, 2017 Uncategorized

An insight into effective writing for mobile-friendly websites

Websites have become mobile-friendly, so should content!

Copywriting is a big and essential part of the mobile experience; it goes without saying. Brands that tries to convey their message in an effective way on smaller devices outclasses and survives well than that doesn’t. This piece of writing will throw light on how to optimize mobile copywriting for a superior UX, now travel with me to know how to best achieve it.

The user context:

An effective mobile copy, apart from considering the user’s exposure towards the brand or company and who the person is, it should also take into account the user context, meaning certain key elements like:

  • Where they are
  • What device they are using and
  • Their state of mind.

In simple, it should consider the factors of user context and never be stripped back for information. There is no point in updating a content that clutters the page which also impedes the user journey, so consider cutting copies that get in the way of aiding the user journey. A crisp and compelling copy can help to neutralize a limited word count and users with a shorter attention span.

Support usability over tone:

While engaging users is considered as essential, the usability factor is also as important as engaging them. Clear, crisp, and concise is how your content should be, however, this best match to mobile-friendly websites. Simply said, maximum information with minimum words is what works, when it comes to mobile-friendly content. This type of approach is said to have a great impact and a website that merge a strong tone with summarizing calls-to-action is inclined to be the most effective.

Mull over on the journey of the user:

Reduce all factors that are said to have an unfavorable effect on conversion rates. An effective copy should also focus on the physical or emotional context of the user. This will have a great impact on the online journey of theirs. So, you should mull over on the journey of the user. It takes into account including relevant links and prompts for navigation. Additionally, it also means making sure that the copy is consistent all through, even with things like error messages. That being said, this type of copy which includes the error messages can be left to designers who will be more apt to use language or phrases that are unusual or jarring.

Follow the rule of golden triangle:

In view of the fact that, users focus on the top left hand of the screen when they are reading on desktop, on the other hand, when it comes to Smartphone’s, they will focus on more on the screen itself and take that into consideration, this is due to the immediate and short scrolling action required on Smartphone’s. It is generally suggested that placing the most significant information at the top or center of the screen helps cut down bounce rate and ensures the user’s attention is maintained.

Final note

A good writer should model, structure and create information while encircling some specific elements like building information architectures, determining content requirements and finding ways to connect and relate to the content.

 

                                                                             

Copywriting- writing greatness Effective copywriting

Tuesday, January 3rd, 2017 Uncategorized

Copywriting- how to get into that writing greatness       

Striving for greatness in writing? It is best achieved through constant reading and writing. Now spend some time and travel with me for some handy tips on how to achieve that web writing greatness.

Clear, concise, and crisp is how your content should be. With that said, there are several other things that get added to this list which is discussed below.

  • Psychological triggers: In copywriting, psychological trick plays a significant role. As a copywriter, you should master the art of persuasion and this will ultimately result in more sales, provided that all other aspects are covered along with an effective content. These things will ensure that you are earning the trust of your target audience while also convincing them to buy more or buy again. Above all, an effective sales copy will keep your customers interested in what you have to say.
  • Time: Your journey to greatness in writing is best achieved with time so, make and take the time to write great content. Follow the structure and format. Writing style differ from person to person, so does structure and format, but copywriting experts suggest that you start off with the introductory paragraph and get into the body of the content such that you can focus on where the article is headed to. Having said that, don’t expect to write a great article at one stretch, give it some time, meanwhile, you can research more and find information that makes your content more interesting. Take a couple of hours or a day or even a week, this helps to see things from a better perspective.
  • Don’t sacrifice on clarity: A brilliant copy shouldn’t be stopped at the homepage; it should be present in the entire website. Whether it is web content, a sales copy, or email campaign, no matter what you are writing, never compromise on clarity. Always stick to the three C’s which is already mentioned in this article (clear, concise and crisp).
  • Consider other add-ons: A great writing coupled with visually-interesting examples is what works out in the long run. Without getting lost or overcomplicated, you should work on other add-ons that will make your content more interesting.

Incorporate the aforesaid strategies to achieve web writing greatness and captivate your audience. Finally channel and direct it right, in order to get the desired results.

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Effective copywriting with LSI – Latent semantic Index

Tuesday, December 27th, 2016 Uncategorized

Your guide to effective SEO copywriting with LSI

SEO copywriting, when done in the way it is intended to be, it is said to get valuable web traffic for your website without having to spend thousands of dollars on paid advertising. Though there are several prevailing forces for an effective content, two things matter a lot, one is high-quality content and another one is engaging content. While visual elements like rich media, GIF, and infographics have already made its way to make your website/blog more interesting, taglines or the catchy phrases used to describe them also matters. Is it all about ranking and traffic? Yes, but it is also about engaging your readers, building authority, connecting with them, selling product/service. When you get right down to it, what is the point of receiving prospects to pages that do not serve a purpose?

As a good SEO copywriter, you should be able to able to please the readers as well as the search engines. Here’s a compilation of some important guide to effective SEO copywriting, all of which are based on real-time experience.

  • Compelling headlines: you will have to set the tone for your content which is best done through a headline that is irresistible. It must be ingenious- absolutely. A compelling headline, apart from making an outstanding first impression, it gets your article read, but make sure that you throw some effective SEO strategies to it like keyword centric title, highlighting features or offers as such.
  • Precise and crisp: be short and snappy with your content and always remember that crispy content grabs attention! There is no denying the fact that shorter blog posts do better than longer or very chunky blocks of text. Let not your readers feel intimidated neither bored. Make sure that your content is precise and crisp. Connect with them and let your content make the readers more engaging.
  • Latent Semantic Index (LSI): In search engine optimization, LSI is becoming an important factor and it has already reached the rate of knots to where it is now. Basically, it maps out the relationships between words to decode the meaning of the text. Though the algorithms used to position web pages cannot “think” like humans, they can match up to the words used in a specific file down with classifying the structure of that particular document. Seasoned writers, instead of focusing on keyword density, concentrate on LSI and make use of related keywords, synonyms, and grammatical variations. By this means, they will not only scale up the chances of ranking in the Search engine result pages, but it also helps prevent redundancy in your copy.
  • Spice-up your words: The hallmark of great writing depends on the words you make use of. Have you ever wondered how some content developers have a weird ability to connect you emotionally with their content? It is with the power of words they do that and as a matter of fact, it is the proof of mastery of the craft. Taking the reader on an emotional roller coaster ride is what that makes them feel connected. The power of certain words is said to go far and beyond that.

Incorporate the aforesaid strategies into your SEO copywriting and leverage influence and psychology to perk up organic rankings and captivate your audience.

Grab your attention to writing

Wednesday, November 2nd, 2016 Uncategorized

  Audience engagement is vital when it comes to copy writing. You need to keep the audience hooked up to your content from the start. First few contents are vital to keep them engaged. 

A story demonstration is important towards the start of the contents. It helps audience keep reading your contents. Audience like to hear your experiences. To keep them hear your experience show them suitable case studies, testimonials etc.

Make your article interactive. Put some interesting facts. Audience like fascinating contents. They like to read exciting stuff. Give contradictory statements in your own article. Contradictions gain attention.  

10 irresistible SEO Copy writing hacks you need to know

Wednesday, September 28th, 2016 Uncategorized

SEO Copywriting Techniques

Search engines ranks a site, if it has a compelling and convincing content which makes the user to stay long. In that case, you have to create a unique article which helps the user with his search query. You need to craft your content such that it has to get promoted and gain external links from other users. This will help your page to rank better in search engine results page.

Modern SEO website copywriting has improved a lot and some ethical hacks have to be employed in copywriting procedures. Just have a look at these 10 SEO copywriting tips which boost up your ranking in search engine pages.

seo

Copy writing Hacks

Add LSI Keywords while copywriting for SEO

Latent Semantic Indexing keywords, in other words, relevant or synonyms of your focused keyword has to be added throughout your article. To find LSI keyword, you need to just type in the main keyword in search engine and note down the keywords which are highlighted in the results page.

seo copywriting

Copywriting

In the above example, the main keyword is “retrieve files” and LSI keywords are recover, file etc.

Know your target audience!!

Your copywriting content may look similar to others as content marketing industry has grown beyond our imagination. So, in order to stand out from crowd, you have to do intensive research about your targeted audience on 4 W’s Who? Where? What? Why?

• First, you should know who your clients are.
• Next important thing is demographical audience analysis which involves a research of age, gender, culture, ethnicity, race, religion, and educational level of your customers. This information is essential to build a strong SEO strategy and it also helps to create an appropriate content.
• Your article must meet the audience expectation and what actually they need.
• You have to convince them why they have to go for your product or services.

customer

Target Audience

Create visual content to increase traffic!!!

More than a written text, images speaks in a way which is well understood by a reader. Instead of writing the elaborated seo content, add some images which are relevant to your topic. This increases the visibility and reduces the bounce rate.

Keyword Research!!!

The keyword which has been highly searched by users should be your first priority. A proper Keyword research should be done before writing the content. Watch out for the keyword density in your article which is an important ranking factor.

key

Keywords Research

Write Fabulous Titles, Headings and Descriptions!!!

Your article’s title, headings, subheadings and description must have the keyword which drives more traffic. The variation of keyword has to be taken and their presence in the content makes the page to rank higher

Optimize your copywriting content to generate high Conversion rate!!!
Make sure that your article has Call to action option. SEO copywriting content has to drive high conversion rate and make a visitor to buyer. You need to assess the exact reason where you lose the traffic and add some elements like testimonials and social proof to overcome it.

seo

High Conversion rate

Give a clear vision to your reader!!!

Tell the user about the advantages of using your products. Instead of describing the features, your article must give a crystal clear idea of the benefits that the user will get while using your products or services.

 

Perfect headlines!!!

No matter what you write in the body, your content will be judged by your headlines and subheadings. Choose simple and straightforward heading which grabs the attention of the users easily. Don’t forget to include your keywords in those headlines and subheadings since they drive traffic to your page and make it easier to get ranked in search engines.

seo

Perfect Headlines

Advantages of using active voice!!!

Instead of telling, “many firms have benefited from our SEO services”, use active voice sentence like “We have helped many firms that has befitted from our SEO services”. This kind of tone is considered to be more friendly and pleasant to a user.

Try to avoid long paragraphs!!!

Nobody likes to read a lengthy paragraph; user easily gets tired of reading long paragraphs, so avoid it at any cost. Instead, add some special attributes like bucket brigades, subheadings etc. and truncate the unnecessary content. This leads to enhanced visualization of your content and also reduces the bounce rate.

3 Secrets To Powerful Social Media Copywriting

secrets-of-social-media-copywriting

When we talk about copywriting, one can hardly count all styles of copywriting. The reason is that they exist in a plenty and it’s indeed a tough task to count them all in a single go. Though these copywriting styles stand on the same fundamentals, but there is a slightly different process in every writing type, depending on the purpose it is meant to fulfill.

One such persuasive form of writing which is trending these days is social media copywriting. As the brands have been trying to get their potential users from these channels, they can hardly imagine their campaign’s success without this sort of writing. In here, you will come to know the powerful social media copywriting secrets that distinct it other forms of writing that you may not have figured out before.

  1. It’s All About Brevity:
its-all-about-brevity

Social media writing revolves around brevity, since the posts are usually very short and to-the-point. These posts are read by millions of people who come across looking for the information of their interest. Interestingly, the number of users who want to stay updated to certain information prefers to read a brief social media posts and the longer ones are usually ignored as they fail to grab the attention of the readers. So, it makes the copywriting a bit different from other writing types and only an expert copywriter in this niche can well serve your purpose.

  1. Concise & Catchy Posts Are The Way To Go:
concise-and-catchy-post

Since the social media posts are written in concise, they need to use powerful words to grab more eyeballs on the social channels. Eye catchy titles with pixel-perfect images are the keys to stand out your posts in the online sphere. If blended with the creative videos, your posts could go viral – giving your brand a reach that you have always wished for! These are the elements of the success of your online social media posts that should be wisely used to get the online reach.

  1. User Need Is The Secret Recipe For Success:
user-need

No matter how eye-catchy titles and extravagant words you use in your posts or how briefly you have written them, the users won’t come back again to your future posts if they don’t find your posts useful. If you wish to win the trust of your readers, relevancy is the key. A social media copywriter has to understand the needs of the users and deliver the same through his posts. The success is the obvious by-product of it.

Conclusion:

Lastly, though your sole aim is to turn your readers into your customers, but still, you will have to stay neutral while conveying your brand’s messages through social media posts. People tend to ignore direct advertisements and for this reason, it would be better to present the information in your social posts as a solution to their existing problems. It would help gain users’ confidence and lay a healthy foundation for a long term relationship. This is when you will unleash the full potential of your social media copywriting.

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