Remaining unique on online is quite a challenging task as content and other branding elements gets duplicated on a larger scale. This in-turn affects the marketing campaign leaving the buyers a way far from your product. To prove the excellence of your brand it is vital to create distinguishing copywriting content that define only your protocols and features for your product. Eliminating plagiarism is thus inevitable to keep your site fresh and appealing which gives constructive impact for making your campaign successful. On the other hand you can make sure you don’t fall to SEO penalties. Make use of the following tools to check the plagiarism status of your site content.
Copyscape – The tool is widely used by many business organizations, search engine companies and copywriting agencies. The version of the tool can be downloaded for free which allows users to check both the duplicity of the site and the content. On entering the site URL the status of your site content can be checked, on the other hand it is also possible to check the status by copying and pasting the content.
Article checker – The tool checks the plagiarism of text. The checker goes much useful to article writers who post regularly on online. Copy a portion of the text and check its status on major search engines like Google and Yahoo.
Grammarly – The tool performs both the detection of content duplicity as well as the correction of grammatical errors within your online content. The checker has in-build hundreds of protocols to perform this functionality.
Duplichecker – The type of checker allows users to check the plagiarism for the entire file. The file having a .doc or .txt extension has to be uploaded for tracking the status.
Siteliner- The type of checker allows users to check the plagiarism for the site content. On entering the site URL the status of your site content can be checked.
The year 2014 saw some dramatic changes in SEO few of which include three major updates to the panda algorithm, modification in the pattern of local search and number of other progressive implementation. Yes, 2015 is also going to be a year of massive enhancements in SEO industry. The way of copywriting has also a major part to play in competing with the advance updates of Google algorithm. Let’s check out how the copywriting is expected to be appealing in the forth coming year.
A report states, in recent years consumers analyze a lot about product and service terms via branded content prior to their purchase. Rand Fishkin, SEO thought leader stated that the consumers demand have raised in seeking informative content from the websites which include:
- High appealing, quality and informative content marketing
- Based on user experience what they literally believe to be true
- Quick responding time
The copywriting trend in 2015 seems to be far more different from the old strategies of keyword matching and feasible Meta descriptions. The comprehensive approach of developing content with high quality and user friendly web experience are really going to mean a lot. Get familiar with the domain strategy before heading on with your brand description. One can’t give a sigh of relief just by running a website on an internet. It is very important to remain unique on online as other competitors tend to express the similar messages. In this pace your copywriting strategy has to be very clear and strong.
- Define your brand with appealing influences and unique identifiers.
- Present it in your own way without changing the focus on the topic and concept
- Do research on target keywords ensuring consumers to identify your brand
- Create content that is worth and valuable for your buyers.
2015 will be really a cake walk for copywriters if they tend to maintain a comprehensive content strategy, well balanced web presence and a relative affinity for conducting an online research.
Copywriting is the art of effectively influencing the target customers making them realize that they reached the right place for extracting out what they need. No flashy or attractive words could grab attention of people but, it is all of presenting the complex concept in a simple way. Am sure many know about George Orwell, a famous English novelist, essayist, journalist and critic of 20th century. His significant novels still has a high impact especially his campaign for writing in plain English. In his famous essay Politics and the English language, he explained the principles of idea of plain English. Now, let’s see how it is associated with web writing.
Never use a metaphor, simile or other figure of speech
The bottom line of copywriting must be reaching out clearly. Usage of metaphor, simile may give embellishments to the content but, in most of the cases it stands odd as a complete extraction of the theme is made hidden. Keep your sentence precise and simple.
Never use a long word
There is a saying that a good writer can make understand the fact just in few words. Go for short and familiar words rather making into a long compound or complex sentences. Use the word “surprising” instead meaning it as “startling”.
Try to cut words in possible cases
Check every word count and try to remove ambiguity of words as much as possible. So, write and edit, write and edit. Create precise content and have its meaning direct.
Never use a foreign phrase, a scientific word or a jargon
Avoid using phrases like ‘joie de vivre’, ‘cul de sac’ or other technical words which can make people feel difficult to understand. In case to present any technical content, analyze the complete stuff and try to make it clearer and simpler.
I believe strongly that there is no limit or age for the desire to learn something new which has a power to boost our knowledge. Professionals in respective fields keep learning in making themselves intellectually strong in their course. Here, pursuing a career as copywriter I tend to read various books that educate me to think beyond from an ordinary human being. I listed some best copywriting books that do help you in every stage of your profession.
- Can I Change Your Mind? – Lindsay Camp
- The Copywriter’s Handbook – Robert Bly
- Brainfluence: 100 Ways to Persuade and Convince Customers with Neuromarketing – Roger Dooley
- Persuasive Online Copywriting – Bryan and Jeffrey Eisenberg
- The Long Tail – Chris Andersen
- The War of Art – Steven Pressfield
- The Elements of Style – William Strunk, Jr. and E. B. White
- Positioning, the Battle for Your Mind – Al Ries and Jack Trout
Contents on web are posted more aggressively as facts could explore exponentially in reaching the target audience. Reports state the contents being posted on internet largely fall under 3 categories: profits by sale, creating awareness and sharing information. Surely each one will have certain motive and expectations on the content what they have posted probably giving a positive impact. If you want to forcefully reach your audience it is must to enhance the readability of the copywriting text. Are you looking for payable customers? Wondered how to check the readability of your content?
Here, I highlight some of the Copywriter tools that works effective in making your content more readable
The App has a set of inbuilt guidelines that can spot the common errors, highlights sentence that need split, short phrase usage, removing passive voice, common word usage, etc. You could also check for the readability score. Supposing if the score is 7, it should be readable by an average 13 year old.
Readability evaluation in Microsoft Word
It is the simple way to track your readability. Click the office button and select “Word options “. Highlight the proofing tab then click on the check box next to “show readability statistics” and click OK. Now you can access the readability of content whenever you perform a spelling and grammar check.
The tool works on the principle of Flesch Reading Ease test and the Flesch-Kincaid Grade Level
Flesch Reading Ease test
Depending on the weighting factors of word length and sentence length readability score has been determined.
90-100 : can be easily understood by 11-year-old student
60-70 : can be easily understood by 13 to 15-year-old students
0-30 : can be understood by graduates
The Flesch-Kincaid Grade Level
The Flesch-Kincaid Grade Level is widely used in the field of education. Here instead of using scores, U.S. grade level is used.
US grade 13-16 : can be understood by graduates
US grade 11-12 : can be understood by 12- 13 year old
US grade 6-10 : can be understood by 7- 11 year old
US grade 2-5 : can be understood by 3- 6 year old
Matt Cutts the head of Google’s Webspam team recently posted a video emphasizing the importance of body copy on search engines as well as its impact on the customers. Click and watch the video in the below mentioned link you would definitely admire the way how it is captured running inline to his illustration.
People who work having search engine as their domain definitely know lot of stuff and especially on the elements that forms the head section. Yes, it is obviously the Title tag and Meta description. Title tag includes title of the page and Meta description is usually the short description of the content on the page.
Matt Cutts view on body copy
Matt Cutts states that most site pages have body contents irrelevant to their head section. He also claims that only title tag and Meta description are valued more in highlighting the information rather focusing on the body copy. He insists to use keywords and phrases that target the potential audience and reinforce those key messages throughout the body that could keep the niche audience engage on track with your market goal. The relevant body content is one of the major and important scenarios to concentrate on in order to reach the niche audience.
Copywriting primarily educates, inspires and enables free flow of information, views being shared with huge community in bringing the true result explored. The major key aspect in creating content appealing is to win the hearts of people. Go agreeable with scenarios what is universally accepted as fact by larger community. Trying things unique is actually different from following the built-in or predefined instructions. Go with deals which are accepted as right by large communities.
What does appealing mean in copywriting?
As discussed above, winning more hearts is the basic line in delivering the content appealing; it’s a way better to go agreeable in making points of what your audience agrees with. This subconsciously brings positive impact on audience minds towards your opinion. Of course, it also symbolizes that you show interest in their problems and you have something of what they want. This is how your copywriting strategy wins many hearts.
Getting way to clicks
If your copy deals entirely about you and how great your company/ product/service is, you are actually losing customers as people seek for solutions only for their search and not for your offered services or recommendations. Understand the feelings and needs of your reader, and by addressing them one by one in showing empathy in your copywriting will really make your products/services get enormous clicks.
Brand- the DNA of company
Internet is stuffed with extensive information and so it acts as a major source for people in getting themselves knowledgeable in wide areas. There exist large communities of people named consumers who regularly and rapidly surf internet for their needs. Obviously, the content plays the major role in making people understand the basic line of process what the company or organization deals with. Branding is the core where most people concentrate. The copywriting tends as the main medium in defining the brand effectively than a logo. So, it is always important to deliver copywriting that goes in-line with branding.
Influence of brand story on content
Brand story serves as a distilled essence in giving out the blueprint of company/product process, procedures and terms. Copywriting either on online or offline must essentially underpin this branding story. It is extremely a powerful strategic tool helps in identifying and communicating a powerful and distinct identity to the customers. At a gradual level, it can increase the long term development of your business by boosting customer share at a greater extent.
Copywriting with brand story helps in building a long lasting and value worth relationships with consumers.
Guidelines of writing brand story
The brand story has to be built on considering certain schemas like Authenticity, Quality and Credibility. These basic substances help in delivering the greater value of brand to its owner and to its customers. Once you got a brand story incorporating the above mentioned scenarios now it’s time for you to start creating a content strategy.
Some companies initially consider content as a light process as they could make out with varieties of contents but seriously later, it turns quite opposite to their expectations. The true fact is that as popular companies are flooded with lots of information they miss out presenting that in an interesting manner. Delivering the content in an effective way is actually an art as the nooks and corners need to be known so that we get a clear picture of which one has to be highlighted effectively and which needs to get still enhanced. Transform the dull ‘B2B’ into an interesting one by using the following suggestions.
Give relevance a high priority
The content being created must be always needed to keep end users active and interactive. At no cost the content should be deviated from the major core themes because sometimes it may sound dull to certain users. Maintain inline with specificity assuring you serve niche audiences.
Present the clear picture of progress
Create the content that gives transparency of the process what is indulged in business agenda. Of course there are some confidential lines which should not be disclosed. But still, the content can bring out some basic flow structures in keeping the users updated. This indeed adds value to your business.
Follow simple procedures
When you get anything answered to your clients make the thing simple and don’t use the hi-fi jargons to solve their issues. Use the common and regular wordings as such we use in our routine day-to-day life. Writing content as we talk and adding humor are some of the important strategies of holding customers with our business.
Add comments and interview of eminent personalities
As discussed in the previous week, adding the blog with comments and interviews of interesting personalities will actually make the content to inspire with its own qualities turning it to be an informative one. This is one of the most significant ways of transforming the dull B2B contents into a compulsive one.
Copy writing blogs can be made more informative and new by using certain expert comments within it. When you try to introduce something new in the content marketing or other site content process the comments from experts will add a great value to it. Blog is meant for not just posting your own views or achievements but to involve others in exploring with their ideas by initiating the interaction with them. Let’s see how effective the blog turns on including such expert’s comments.
Get clear idea on controversies:
You can put end to all billion dollar questions by having an expert advice or suggestions included in your blog. As far as copy writing is concerned there exist some issues with the algorithm updates whether the contents had to be made so simple in breaking out the jargons or clarity need to be added in enhancing jargons. Answers can be sorted out by only involving concerned experts for the process.
On giving out the direct solution in maintaining a transparent procedure with your site visitors, your site will be observed more than the competitors. As the information you provide are dealt with expert’s voice the reliability for your blog will get increased.
Allows making with independent take on services:
When you indulge an expert for your services then there occur no necessities for looking up with product or service guides. An expert will take entire responsibility for having all back up for your facts and can also detail out certain piece of information that goes beyond your knowledge.