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Phrase out your marketing message effectively – SEO copywriting

Thursday, August 24th, 2017 copywriting, creative writing, SEO copywriting

Copywriting is a big and essential part of marketing your brand. The usage of words and the way you use them is what determines your branding success and helps spread out your marketing message effectively. Let not words destroy your marketing messages, yes! While the right usage of words goes a long way in capturing the attention of your target audiences, the same words when used wrongly can ruin your reputation badly.

  • Too many words: In general, people have an attention span that not lasts more than eight seconds, and with younger audiences, it is just a flash of a second, so you should consider getting you message across to your audience in the shortest span of time. Delete words that are not necessary from your copy. If you fail to do so, then you might have to run the risk of investing a lot of time and wasting a lot of money into something that will be ignored before your target audience can hear the call to action. Keep it simple, remove any filler, do not let your audience get distracted, and always keep it succinct, this will help drive the results you need.
  • Jargons: Skip and completely ignore esoteric words. Esoteric words are words that can be understood only by people who are experts in that particular industry. Even though you’re in a highly technical or regulated industry, try to convey things in simple manner. Always, examine your copy thoroughly for jargon or excessively big words and replace them with simple words. By making use of technical jargons, you will leave the reader perplexed and they tend to search for its meaning, in the due course this will distract and distort them.
  • Wrong pronouns: Great marketing message should connect with the audience, apart from letting them know about your product or service. As a result, you should use second person pronouns in a scattered form. The hard truth is that, audience don’t care about you, whereas they care more about how your products or services and see how it can help and make their lives easier. Always remember the keystone of the basic rule of marketing, “Your product or service is far less important than its ability to fulfill your customers’ needs.” Your messages will not make the grade if it’s going to talk only about you. For this, you need to review the copy and look for case in point where you have used first person pronouns and change them accordingly.
  • Emotional and psychological triggers: Emotional triggers always work out well. Learn to master the art of persuasion to have more sales. This will help you earn the trust of your target audience while also convincing them to buy more or buy again. Above all, an effective marketing message will keep your customers interested in what you have to say.

While there are several deceptively tricky jobs out there, writing web copy might be one among that, but it doesn’t have to be that way, if you are going to follow the strategies that this piece of writing has disclosed. Scale up your marketing message and you will be on your way to experience bigger and better results.

Long tail keywords – SEO copywriting.

Thursday, August 10th, 2017 content, copywriting, creative writing, SEO copywriting

Why should you focus on long tail keywords in SEO?
A long tail keyword sounds counter-intuitive, but they are highly valuable, if you know how to use them right. Easier and profitable to target, they are the specific keyword phrases more likely used by visitors when they are closer to a point-of-purchase. That being said, it is very important to use specific long tail keywords that are relevant to your audience. With shorter keywords, a fierce competition for rankings exists, however, leveraging and smartly implementing long tail keywords has several advantages. Most importantly the ROI will be proportionally much higher compared to shorter keywords. And the best part is that you will be attracting a larger group of audiences than that of your less-savvy competitors.
Understanding the value of long tail keywords  
Long tail SEO is a white-hat SEO process and it is all about targeting search terms that are less competitive and highly specific. Seeing that search queries for long tail key terms are high, just about 70%, taking control of them is said to add weightage and value. So long tail keyword, definitely deserve your focus!
Why should you target long tail keyword?
There are several reasons as to why you should target long tail keyword and listed below are some of the most important factors.

  • Fewer competitions and easier to rank for: In view of the fact that these keywords are explicit to a particular business, the competition will be between you and the others who share your niche. Another important thing is that they do not require much effort to rank well unlike other high-ranking keywords. Given that common head keywords face tons of competition, it is easier to rank specific long tail keyword.
  • Consistent organic traffic: Several studies confirm that these long key terms make up a larger part say more than 70% of all searches performed on the web, with very few left for the generic one word or two words keyword. This is mainly because there are millions of unique keyword combinations that can be comprised with more than three words.  Giving you an endless possibility, these key terms will help widen your horizons for writing articles and creating landing pages pertinent to your niche. As a result, you will end up receiving more and more organic traffic from searches for those particular key terms.
  • Increasing conversion rate and high-quality traffic: In general, visitors who look for for descriptive long-tail keywords are more competent and therefore convert better compared to those coming from common searches. Having said that, conversion rate for long tail keywords are 2.5x higher than generic keywords.

Concluding remarks
Training copywriters for SEO success is one of the best things you can ever do for your business online. So start by structuring it out and optimize to see desired results. Now that you are aware of the importance of long tail keywords, make sure that you take the effort to train your copywriters on how to best pull it off.

 

Simple yet effective Search engine optimization guidelines

Friday, July 7th, 2017 Uncategorized

Non-technical writers can now reap the benefits of their content production efforts if focused on some key SEO factors. However, there is no denial about the fact that it does require some skill and strategy to best achieve this.  Listed below are some of the key SEO factors that a writer should mull over on and by tagging along this process means, you are on your way to boosting the popularity of your content and brand.

1) Focus your audience:

Be it a product or service, in general, audiences will always lookout for valuable information. This being the case, a writer should know their readers and what they want. As a result, when writing the content, ask yourself the following questions. If you are able to justify then it should be all right.

  • Will this content create connectivity with the audience?
  • Will they find it interesting?
  • Will they remember this for being informative?
  • Are the points being made easy to understand?
  • Will they share it with others?

Ideation and research – Settle on stories that are popular with your target audience.

Know your market – Segment your market. The key for maintaining an increasing sales growth is to reach the potential buyers with a targeted market at the right time. So, think about where your audience is, where they are located, when they can be found online etc. Most importantly, stick to the rule. Story of a breaking or trending news should be published as soon as possible.

Focus your audience

Focus your audience

2) A killer headline

 Set the tone for your content and don’t forget to make it compelling. Create a killer headline that is irresistible and ingenious. This is because, it makes an outstanding first impression and gets your article read, however, incorporate some effective SEO strategies to it like keyword centric title, highlighting features or offers if any.

A killer headline

A killer headline

3) Stay on top of trends

 Following your industry’s pulse is what helps you create content that is popular and newsworthy.   Track recent developments, events and create content about that to reach the target audience. This will gain you much-needed familiarity and in turn, helps in creating compelling articles. Having said that, commit to memory that publishing an article at the wrong timing is an insensitive thing and the worst part is that your connectivity with the target audience will not be that much rewarding too. So, always stay on top of trends.

4) Scale up with social media

Social media helps you to create a strong support system and connect with experts on the subject of your content. This connectivity allows you to engage with other experts, thereby you can get their suggestions, comments and this would ultimately result in sharing your content. Making a connection and engaging with members having similar interests of your industry is a great way to generate new connections and develop your following.

Scale up with social media

Scale up with social media

Final thoughts

At the end of the day, it is all about creating a top-notch piece of article, so make sure the written content is thoughtful and relevant. Call into action an advanced level of SEO skills and make use of Social Media the right way because it can make or break your business. Stay tuned to our blog to get in-depth ideas about the process of editorial content production and SEO.

Increase your conversions with these copywriting tips based on Psychology and Linguistics

Thursday, May 11th, 2017 Uncategorized

To understand your customers better, it is generally said that you should lean forward and anticipate. Blind guesses and hunches are not always right; however, thanks to the psychological research studies that help marketers have a clear understanding of the subject.   Tapping into the psyche of your potential customers, as a copywriter, one should trigger the linguistic and psychological factors that can best persuade a customer while resulting in increased conversions. Let get into the details!


Psychological approach

Copywriting and psychology…How is it interconnected? Does psychological trigger truly help in writing a copy that is persuasive?

To connect with digital users and keep them engaged, the knowledge of human behavior is said to help. Yes! It is generally said that, the more you understand your customers, the better your business will be. A basic understanding of consumer psychology is certainly a precious asset for marketers.

To hearten interaction with digital content, a copywriter should find out the motivations and probable behaviors of the user. He/she should be able to create visions and conceptions that channel the intended audience to the client’s desired goals and objectives. In order to execute this, one should apply the dynamics of human behavior and cognition to pool resources with both the Creative and Marketing departments. In order to make sure that it works; you need to analyze the performance of the content written through various means like Google analytics, together with other platforms that are dependent upon the understanding of descriptive and inferential statistics. Most importantly, you should also ensure that consumers receive digital content in the most advantageous contexts.

Linguistic approach

Scale up your digital marketing initiatives by bringing into play rhetorical techniques and trigger them correctly to have a more persuasive copy. Let’s have a look at some of them.

  • Make them feel – How can you make the reader feel your content? Go for active voice over passive voice. When you make use of active voice, you can always be concise, because you will be able to express action in fewer words. Seeing that, they are grammatically easier, the act of persuasion is more powerful and direct in active sentences. The transfer of a desired feeling onto readers is effective; however, remember it’s only going to work if you know what makes them tick.
  • Concentrate on the framing theoryFrames are nothing but abstractions that work to systematize or structure the meaning of a message. Give your data a positive frame because it is said to elicit the same and bring forth positive Negative frames will reduce intellectual capacity and degrade the impact of your message. Usage of negative frames is fine, but occasionally depending upon the type of message that you wanted to convey. But when it comes to writing a killing copy make sure that you tag along positive frames for the majority of your sentences.
  • Inculcate coherence markers– Coherence in composition plays a vital role in copywriting; not only does it helps in persuasion but also helps to boost clarity which is the key in content writing. There are three aspects that influence the coherence of a written piece which is word choice, paragraph structure, and the sentence. However, cultural knowledge, or understanding of the processes and natural orders on the regional and global levels, can also dole out as solid elements of writing. A majority of marketers tend to neglect the use of coherence makers for the reason that it does not add any semantic meaning. But, it is said to have a positive effect and you can make use of it in two ways namely referential coherence and relational coherence.

Copywriting hacks – Ultimate guide – SEO copywriting

Wednesday, April 12th, 2017 copywriting, creative writing, SEO copywriting

Your ultimate guide to copywriting hacks- nail it down

Everybody wants high conversion rate for their sales copy, by this means one can acquire more customers plus grow their revenue and business. You can make or break a user’s experience on your website with the content produced. No one would invest their valuable time surfing through a website that lacks to seize attention. Best capture the interests of your customers by engaging them and inspire them with solutions that they are looking out for.

Follow these copywriting hacks and see business conversions go up.

  • Conversational tone– how you say is as important as what you say. Your connection with the users should be very genuine. As far as triggering buying decisions is concerned, commit to memory that people will buy only from those whom they trust and like, so try to bring out your authenticity and do away with anything that makes them feel skeptical. Not an easy feat though, you can nail it down by a conversational approach. Keeping things casual and conversational is always more efficient than those long-winded language.
  • Benefits first, features next– Specify the benefits first and then move on to the features of your product/service. When it comes to writing sales copy, writers are entangled with a limitation of space and as a result, some of the brands choose to induce their prospective customers by spelling out their USPs. A strategical approach is what goes a long way in satisfying your customers, tag along the strategy of letting your customers know about the benefits first and then list out the features. Before they could scroll down for anything, seize them by revealing the whole lot of benefits. Be succinct, this will help you to stay on the safer side, for instance you can use bulletin points and list out the benefits and features. Having said all that, to list out the benefits alone is not going to help you out, but make it a point to persuade and prove to the prospect the benefits are true.
  • Not clever, but be clear- A sales copy that is too clever can be confusing and complicated, but a one that is clear will definitely be simple and easy. Focus on short tail taglines than on long tail and trim down with time, tagging along the basic and essential elements. By this way, you can help make a world of difference to your sales copy. Eventually this will help in high conversion rate.
  • Write for people, not robots– Some digital copywriters believe that a higher search engine ranking is best achieved through keyword stuffing, this is not the case. As a matter of fact, an effective online keyword density should be somewhere between 2-5%. Having said that, you should also concentrate on the proximity factor. With the means of naturally occurring keywords, well place in the body of the content, your chances to enhance browser relevance and content search engine is high. In general, search engines make use of Latent Semantic Indexing (LSI) to match search results to the targets of browsers probing for content. Well, this clearly states, for things to fall in place, you need to be very sensible enough to merge keywords into the body of the content as logically and as naturally as possible. It shouldn’t give a feeling of keyword stuffing, naturally occurring keywords is what considered healthy.
  • Concealed advertorial – Explicit sales will turn-off a potential customer. Your sales should be firm, at the same time make sure it is a masked advertorial. Follow a 70-30% scale and make a point to give 70% good and valuable information and let the 30% focus on sales. Just give a mental reel, imagine yourself as a customer, would you like reading an explicit sales pitch when you are on the market for a product or service. Whereas, a sales pitch with great information is the best way to take in your prospective buyer’s attention without turning them off.
  • Scanning – Approximately 80% of readers, who are internet savvy, have a tendency to scan through the copy, instead of reading it out-and-out. There exist a variety of reasons for this, with a millions of websites vying for a valuable customer’s attention; it is not possible to read through the entire content in a website as well. Catchy and crisp phrases, apart from adding visual interest, it also helps your content for sales and conversion.
  • Writing rhythm- Visual hooks make content presentable, writing rhythm makes the content readable. Work on the physiological elements that will raise interests and clicks.

Good copywriting is the key to brand authority, to have a good control over it; you need to understand things in and out. Ultimately the results show up.

When a user is online, they want to be engaged and entertained quickly, so you should tailor the writing accordingly. Moreover, interactive content not only entertains the user but also converts website visits into sales, statistics says. Having said that, it’s the small detail that grabs attention and this best applies to web content. The catchy phrases and sometimes even single words can engage the readers so much; most importantly when they couple with other set of produced information, they should be designed and placed on a page in such a way that it inspires, engages and addresses the wants and needs of a user.

Final point:

The key to writing greatness isn’t achieved overnight. It demands a lot of understanding about your business, its objective, the market, and your potential customer’s requirements. All this packed together, concentrate on the core; most importantly make and take the time to make a good copy, don’t be in a rush to write content, writing greatness is best achieved over time and if you rush up, then you will have to compromise on your standards. To get a constructive response for your content, you need to put in a considerable amount of time, so take ample amount of time and you will nail it down.

 

 

 

Better stronger credible branding demands good copywriting

Friday, February 24th, 2017 Uncategorized

In general, companies give a lot of thought to their branding; they lavish great sums on ads; create stunning websites and much more. But they fall short when it comes to everyday writing which also includes press releases, contracts, and marketing collateral. There comes in a lot of specific strategies to tag along with regards to branding. But do you know that copywriting plays a crucial role? Yes! Good branding and copywriting go hand in hand, as a result, it is imperative for brands to protect them.

Good copywriting is the key to brand authority

If you want to build your brand authority then you should focus on good copywriting. When I say good copywriting, I not only mean good grammar, punctuation, and spelling, but I also mean persuading the reader and making them hooked up to you (the brand).  Effective business writing should strike a call to action, predominantly, it often comes at the end of it, but a legible business copy should have a coherent string running in the course of it that convinces the reader as it goes. That being said, together with the aforesaid things, uniqueness is what sets a brand apart from the competition, so along with good copywriting the individuality should be added.

How to nail down?

A single word can make a world of difference, so it is vital to be accurate. A highly-skilled wordsmith is what you need to nail down. Let’s have a look at some of the factors that you need to consider.

  • Consistent tone of voice
  • Strike emotional triggers
  • Let it be conversational
  • Easy and precise

Writing greatness isn’t achieved overnight, but it is best achieved with time so, make and take the time, don’t be in a rush to write great content, if you do so, then you will compromise on your working standards.  To nail down a good branding with your copy, you need to know things in detail. On a more practical standpoint, good writing can increase sales, so don’t neglect the importance of good copywriting for your brand considering other factors. Pay attention to it and protect, foster and persuade your copywriters to have a better, stronger and more credible branding.

Final point

The ability to pin down the right words precisely about a company’s brand is no easy things, and it’s harder that you could imagine. Right from your core messaging to your content initiatives, a quality copywriting is indispensable to how your trademark is perceived. So, don’t settle for less when it comes to business writing. Get some inspiration by having a look at some of the top companies that you think have a stellar brand authority and then make your very own brand popular.

Boost your brand with copywriting – copywriting SEO ideas

Monday, February 6th, 2017 creative writing

How to boost your brand with good copywriting?
The brilliance of a brand is best communicated by a wordsmith because they know how to put it across the right way that gets attention. Being known is far less important than what you are known for; similarly, talking in terms of business, the enterprise must be known for its reputation (brand reputation) which is essential to its survival. It is more important than anything else; with the advent of technology where social networking and other online tools are prevalent, businesses need to be wide awake of their reputation online together with building their brand. This piece of writing will give ideas on how to boost your brand with good copywriting while also building a sound online reputation.

  • Be authentic– make sure that your social media participation is useful. If your conversations and content sound like corporate oratory or a promotional brochure, they are not going to work out. Know your target audience and be real instead. By this means you can make your brand more promising.
  • Reciprocate: when people reach out to you and share your content, appreciate and reciprocate. For example, leave comments on other their blogs; share content on Twitter and Facebook, and more.

Building a strong online presence:

  • Take control: By means of claiming profiles on social media and other review sites present, you take back possession of what people are saying about your business online.
  • Create a strong online presence: By creating a presence and engaging dynamically with customers on social networks, you will build up a positive presence that will inflate your business influence across the internet.
  • Grow Your Fans: Generate constructive response on rating and review sites; this will make the customers feel positive when they choose your business.
  • Be accessible and responsive: An imperative element of building your online reputation through social media participation is not about understanding yourself. Instead, you need to spend a great deal of time recognizing other people on the social Web to make a relationship with them. Simply said, you need to act in response to questions, comments on your blog, tweets, and so on.

 

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Effective writing for mobile-friendly websites

Friday, January 6th, 2017 Uncategorized

An insight into effective writing for mobile-friendly websites

Websites have become mobile-friendly, so should content!

Copywriting is a big and essential part of the mobile experience; it goes without saying. Brands that tries to convey their message in an effective way on smaller devices outclasses and survives well than that doesn’t. This piece of writing will throw light on how to optimize mobile copywriting for a superior UX, now travel with me to know how to best achieve it.

The user context:

An effective mobile copy, apart from considering the user’s exposure towards the brand or company and who the person is, it should also take into account the user context, meaning certain key elements like:

  • Where they are
  • What device they are using and
  • Their state of mind.

In simple, it should consider the factors of user context and never be stripped back for information. There is no point in updating a content that clutters the page which also impedes the user journey, so consider cutting copies that get in the way of aiding the user journey. A crisp and compelling copy can help to neutralize a limited word count and users with a shorter attention span.

Support usability over tone:

While engaging users is considered as essential, the usability factor is also as important as engaging them. Clear, crisp, and concise is how your content should be, however, this best match to mobile-friendly websites. Simply said, maximum information with minimum words is what works, when it comes to mobile-friendly content. This type of approach is said to have a great impact and a website that merge a strong tone with summarizing calls-to-action is inclined to be the most effective.

Mull over on the journey of the user:

Reduce all factors that are said to have an unfavorable effect on conversion rates. An effective copy should also focus on the physical or emotional context of the user. This will have a great impact on the online journey of theirs. So, you should mull over on the journey of the user. It takes into account including relevant links and prompts for navigation. Additionally, it also means making sure that the copy is consistent all through, even with things like error messages. That being said, this type of copy which includes the error messages can be left to designers who will be more apt to use language or phrases that are unusual or jarring.

Follow the rule of golden triangle:

In view of the fact that, users focus on the top left hand of the screen when they are reading on desktop, on the other hand, when it comes to Smartphone’s, they will focus on more on the screen itself and take that into consideration, this is due to the immediate and short scrolling action required on Smartphone’s. It is generally suggested that placing the most significant information at the top or center of the screen helps cut down bounce rate and ensures the user’s attention is maintained.

Final note

A good writer should model, structure and create information while encircling some specific elements like building information architectures, determining content requirements and finding ways to connect and relate to the content.

 

                                                                             

Copywriting- writing greatness Effective copywriting

Tuesday, January 3rd, 2017 Uncategorized

Copywriting- how to get into that writing greatness       

Striving for greatness in writing? It is best achieved through constant reading and writing. Now spend some time and travel with me for some handy tips on how to achieve that web writing greatness.

Clear, concise, and crisp is how your content should be. With that said, there are several other things that get added to this list which is discussed below.

  • Psychological triggers: In copywriting, psychological trick plays a significant role. As a copywriter, you should master the art of persuasion and this will ultimately result in more sales, provided that all other aspects are covered along with an effective content. These things will ensure that you are earning the trust of your target audience while also convincing them to buy more or buy again. Above all, an effective sales copy will keep your customers interested in what you have to say.
  • Time: Your journey to greatness in writing is best achieved with time so, make and take the time to write great content. Follow the structure and format. Writing style differ from person to person, so does structure and format, but copywriting experts suggest that you start off with the introductory paragraph and get into the body of the content such that you can focus on where the article is headed to. Having said that, don’t expect to write a great article at one stretch, give it some time, meanwhile, you can research more and find information that makes your content more interesting. Take a couple of hours or a day or even a week, this helps to see things from a better perspective.
  • Don’t sacrifice on clarity: A brilliant copy shouldn’t be stopped at the homepage; it should be present in the entire website. Whether it is web content, a sales copy, or email campaign, no matter what you are writing, never compromise on clarity. Always stick to the three C’s which is already mentioned in this article (clear, concise and crisp).
  • Consider other add-ons: A great writing coupled with visually-interesting examples is what works out in the long run. Without getting lost or overcomplicated, you should work on other add-ons that will make your content more interesting.

Incorporate the aforesaid strategies to achieve web writing greatness and captivate your audience. Finally channel and direct it right, in order to get the desired results.

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Effective copywriting with LSI – Latent semantic Index

Tuesday, December 27th, 2016 Uncategorized

Your guide to effective SEO copywriting with LSI

SEO copywriting, when done in the way it is intended to be, it is said to get valuable web traffic for your website without having to spend thousands of dollars on paid advertising. Though there are several prevailing forces for an effective content, two things matter a lot, one is high-quality content and another one is engaging content. While visual elements like rich media, GIF, and infographics have already made its way to make your website/blog more interesting, taglines or the catchy phrases used to describe them also matters. Is it all about ranking and traffic? Yes, but it is also about engaging your readers, building authority, connecting with them, selling product/service. When you get right down to it, what is the point of receiving prospects to pages that do not serve a purpose?

As a good SEO copywriter, you should be able to able to please the readers as well as the search engines. Here’s a compilation of some important guide to effective SEO copywriting, all of which are based on real-time experience.

  • Compelling headlines: you will have to set the tone for your content which is best done through a headline that is irresistible. It must be ingenious- absolutely. A compelling headline, apart from making an outstanding first impression, it gets your article read, but make sure that you throw some effective SEO strategies to it like keyword centric title, highlighting features or offers as such.
  • Precise and crisp: be short and snappy with your content and always remember that crispy content grabs attention! There is no denying the fact that shorter blog posts do better than longer or very chunky blocks of text. Let not your readers feel intimidated neither bored. Make sure that your content is precise and crisp. Connect with them and let your content make the readers more engaging.
  • Latent Semantic Index (LSI): In search engine optimization, LSI is becoming an important factor and it has already reached the rate of knots to where it is now. Basically, it maps out the relationships between words to decode the meaning of the text. Though the algorithms used to position web pages cannot “think” like humans, they can match up to the words used in a specific file down with classifying the structure of that particular document. Seasoned writers, instead of focusing on keyword density, concentrate on LSI and make use of related keywords, synonyms, and grammatical variations. By this means, they will not only scale up the chances of ranking in the Search engine result pages, but it also helps prevent redundancy in your copy.
  • Spice-up your words: The hallmark of great writing depends on the words you make use of. Have you ever wondered how some content developers have a weird ability to connect you emotionally with their content? It is with the power of words they do that and as a matter of fact, it is the proof of mastery of the craft. Taking the reader on an emotional roller coaster ride is what that makes them feel connected. The power of certain words is said to go far and beyond that.

Incorporate the aforesaid strategies into your SEO copywriting and leverage influence and psychology to perk up organic rankings and captivate your audience.

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