Top 10 Pay per Click Search Engines
Google AdWords – https://adwords.google.com/select/Login
Yahoo! Search Marketing – http://sem.smallbusiness.yahoo.com/searchenginemarketing/onlinemarketing.php
Microsoft adCenter – http://advertising.microsoft.com/search-advertising
ABC Search – http://www.abcsearch.com/advertisers.php
SearchFeed – http://home.searchfeed.com/rd/index.jsp
7Search – http://7search.com/advertise/
MIVA – http://www.miva.com/us/content/advertiser/overview.asp
Enhance Interactive – http://www.anrdoezrs.net/click-1465425-9777481
Findology – http://home.findology.com/business/advertisers.html
Ask.com – http://sponsoredlistings.ask.com
Track your Adwords TV Ads Campaign with Google Analytics
Couple months back we reported Google announcing TV Ad Campaigns. People can advertise their product on TV with the help of Google. This works similar like the Adwords campaign that is run online. Adwords run online in Google search results or content partner sites but TV ads will be produced for TV channels. After it was first introduced now Google has provided an effective Monitoring system where the Ads can be tracked online.
If you have Google Analytics connected to your Google Adwords campaign you can view the TV ad campaign in Google Adwords Control panel and also monitor the progress of the Ad, potential conversions etc. This is an effective progress in the right way.
Correlations with your existing Adwords campaign and the TV ads campaign can be effectively compared and monitored into your Google Account.
What is Google TV Ads?
Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes.
Google now offers a promotion campaign where you can have upto 2000$ off on your Ad creation this is a very good option since creating ads are a costly option these days. To avail the Adwords promotion campaign please go to this URL
To read more about the Analytics tracking option announcement from Google please visit this URL
PPC Blog Team
Adwords editor 6.0 Released
Adwords editor 6.0 released with lots of new features and upgrades.
Following changes are in Adwords editor
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Account statistics
Export statistics to CSV: You can now export a CSV file that includes performance statistics. First download the statistics, then go to the File menu > Export to CSV.
Update minimum CPC bids: To refresh the minimum CPC bids for your keywords, click ‘Get Recent Changes > Include Min. CPC Bids.’ Note that this option takes more time than the basic ‘Get Recent Changes’ option.
Improved stats download: When you select an interval with ‘Choose Stats Interval,’ AdWords Editor downloads fresh statistics and displays a progress bar during download. Editing tools
Spell check: Check the spelling of text fields (such as keywords and ad text) by right-clicking the field and selecting ‘Spell check this field’ in the right-click menu. Available for English, French, Italian, German, Spanish, Brazilian Portuguese, and Dutch.
Append text: Add text before or after existing text in a specific column, for all selected rows. Select the rows you want to edit, then click the ‘Append text’ link at the bottom of the edit pane. For example, add the word ‘New’ at the beginning of the headlines in your selected text ads. Learn more about this tool.
Drag and drop: Now you can drag and drop ad groups within the tree view. To move an ad group, select it in the tree view and drag it to another campaign. To copy an ad group, select it and drag it while holding the Control key.
Use formula words in the Replace Text tool: Review these instructions before using this advanced feature. AdWords feature support
CPC placement targeting: Create a new CPC placement-targeted campaign or edit your CPC bids for placements. Placement CPC campaigns are labeled [Placement CPC] in the tree view.
Conversion Optimizer campaigns: You can download Conversion Optimizer campaigns and edit their contents (keywords, bids, ads, and ad groups). However, it isn’t possible to enable or disable the Conversion Optimizer in AdWords Editor. Learn more about support for bidding options in AdWords Editor.
Ad group negative sites: Add and update negative sites at the ad group level. Duplicate keywords
Select duplicate keywords: After running Find Duplicate Keywords, you can now quickly select all the duplicates that meet certain criteria. Click ‘Select duplicates by’ in the tab tool bar and choose one of the menu options. For example, select all the duplicates with the lowest CTR, then edit or delete them as needed.
Sorting duplicate keywords: Now when you sort duplicate keywords, the groupings are preserved. AdWords Editor sorts within each group, and also sorts the groups themselves. AdWords Editor settings
Diagnostic logs: Diagnostic logging is a troubleshooting mode. When enabled, it creates reports that can help our engineers better understand technical issues you may encounter. Go to the Tools menu > Settings.
Show posting progress: When this option is enabled, AdWords Editor displays a progress bar when you post changes. You can also disable this option to help decrease the time it takes to post your changes. Go to the Tools menu > Settings. Other updates
Advanced search: Add and remove restrictions for your advanced search. In the dialog, click ‘Add’ next to the Settings or Performance Statistics fields. Once you’ve added one or more restrictions, click ‘Remove’ to remove them.
Tab structure: The four tabs for ads (text, image, local business, and mobile) are now grouped under a single ‘Ads’ tab. This update was also included in version 5.0.1.
Backup archives: AdWords Editor automatically creates a backup, including unposted changes and comments, when you re-download an account with ‘Get Full Account.’ You will also be prompted to back up accounts before upgrading from version 6.0 to a subsequent release.
Updated keyboard shortcuts:
Replace text in selected items with Ctrl+H (formerly Ctrl+F).
Append text to selected items with Ctrl+Shift+H.
Move to basic search box with Ctrl+F.
Open advanced search with Ctrl+Shift+F (formerly Ctrl+Shift+S). See more updated shortcuts for Windows and Mac.
www.google.com/support/adwordseditor/bin/static.py?page=release_notes.html
Effective landing pages – some tips
I have some ideas how i make the landing pages effective. Most of the time we use topic specific landing pages for clients. For example for a perfume site we create 1000 keywords with 1000 different landing pages. Since the site has so many landing pages we need to make sure the pages possess proper qualities.
some key points you can take when setting up landing pages are
1. Make sure the page is very relevant to the keywords advertised if you are setting up an ad for a particular product make sure the product is relevant to the page and the landing page is the exact page about the product.
2. Make sure title , keywords, Meta tags are relevant to the keyword phrase advertised. Also the page copy should be relevant since it ad to quality score.
3. If possible add your contact number, email id visible on the page it helps in building up trust.
4. A visible link to your privacy policy helps too.
5. Apart from email ID and contact number you can make sure your address and other company information is present on the page or not more than 1 level from that page.
6. Remember to add the order button or Add to cart in well visible areas. Make sure it stands out and decorate it with arrows or something attractive.
7. Include some effective quotes from famous people it helps the credibility of your landing page.
8. Load time is important for a good landing page make sure your page loads really fast it also helps in Google quality score.
9. Pop ups and disturbing layer are something which Google hates refrain from using it.
10 . A page with good navigation helps with good Quality score make sure your page can be navigated properly.
Adwords multiple clicks from same IP – can it be prevented
I heard a forum member ask this following question
“I notice that sometimes the same user will hit the same ad multiple times within seconds of each other,
here’s a recent one:3:02:55pm 2:58:55pm 2:58:22pm Doesn’t look like a bot, perhaps a confused user? So two questions1) Does Google Adwords charge me for each time this guy hits the ad in this span of time?2) If Google does, is there a way to prevent this person from seeing my ad after say the 2nd time they viewed it (Probably not)”
The answer for this Yes Google does detect multiple click from same IP in a short period of time. In order for Google to detect fraud clicks the clicks should be above a particular threshold level. if its just 2 or 3 clicks Google will mostly ignore it unless it happens regularly from the same IP or IP range.
To prevent this
1. You can just block that particular IP in your adwords control panel.
2. Report to Google about the fraud activity from that IP
3. Turn off your adwords account for sometime and see what happens.
If Google detects any fraud activity they mostly refund the amount charged for fraud clicks. I feel there is nothing to worry about this issue.
Google conversation tracking for dynamic websites
I cant find a better tool than Google analytics conversation tracking tracking visitors on their navigation to a website. We use conversion tracking for all the dynamic websites we optimize and it works great. Especially installing the code on correct pages like the checkout page or the cart page etc will show where you loose the users where they get stuck, what are the problems they are facing etc.
For example one particular client gets 1000s of visitors per but his conversation was very low he contacted us to find out the problem. Initially everything looked pretty fine and it was very difficult for us to find out the problem. Later we used Google analytics conversion tracking code on important pages like the shipping page, cart page, checkout page etc. After 2 or 3 days of monitoring we were able to identify that the users get stuck on the checkout page since for some browsers the checkout button javascript throws an error and redirects to the cart page again. Even after multiple clicks the potential customers were unable to go beyond the page on certain older version of IE and Mozilla browsers. Since our client and we use IE 7.0 we didnt find any problem but the conversion code showed us the problem since users were unable to go beyond the checkout page.
Immediately we checked with older version of the browsers identified the problem and were able to fix it. So I recommend when you have a dynamic site make sure you use conversion tracking its available in adwords too and also helps track Adwords conversions.
Craigslist counter sues ebay Inc, Ebay gets fired back by craigslist
Ebay recently had a lawsuit against craigslist now craigslist has counter sued ebay,
Lawsuit by craigslist and its claims read here http://blog.craigslist.org/etc/cl.vs.ebay.html
I am on Craigslist side. I love craigslist and hope they come out of this crisis soon,
Craigslist official blog post
“We filed a complaint in California today, charging eBay with unlawful and unfair competition, misappropriation of proprietary information, deceptive passing-off, business interference, false advertising, phishing attacks, free-riding, trademark infringement, trademark dilution, and breaches of fiduciary duty.
We respectfully ask the Superior Court in San Francisco to enjoin this conduct and order eBay to (1) make full restitution to craigslist, (2) disgorge their related profits (3) restore to craigslist all shares of the company acquired by means of, or for the purpose of unfair competition, and (4) pay punitive damages for their malicious behavior.”
A good writeup on adwords quality score
Jeremy of PPC discussions has a very good write up on Frequently asked questions about Google adwords quality score.
Check out his postings here
Some of the questions answered:
Question 1 – How can I improve my quality score?
Question 2 – How many quality scores are there?
Question 3 – Will changing to a different keyword match type, for example from broad match to exact match, give me a better quality score?
Question 4 – I have been told (and read lots of places) that when I first start a new AdWords campaign I should bid really high so my ad is higher on the page. That will give me a higher click through rate and that means I will have a better quality score. Is that good advice?
Question 5 – Having Flash on your landing page is bad for your quality score right?
Question 6 – I get a lot of clicks from the Google Search Network. Does that help improve my quality score?
Question 7 – Does using dynamic keyword insertion help my quality score?
Question 8 – Does turning off the content network help improve my quality score? My CTR is always a lot lower on the content network so I assume turning it off will help my quality score improve.
Question 9 – How can I find out what my quality score is?
Question 10 – I am the only person bidding on a certain keyword but my minimum bid is higher than I think it should be. If I’m the only one bidding how come my minimum bid isn’t $0.01? My quality score is “OK”.
Question 11 – I just a made a lot of changes to my AdWords campaigns and to my landing pages to try and improve my quality score. How soon should I expect to see quality score changes in my account?
Question 12 – I just added a bunch of new keywords to my account and almost 1/2 of them received a poor quality score and minimum bid of $5.00 right away before I ever received a single impression. How the hell can Google say I have a poor quality score before my ad even gets a chance to run?
Question 13 – It seems like no matter what I do or try my quality score is always poor. Are there certain types of sites that just don’t work well with AdWords?
Question 14 – Is there a site or something I can sign up to find out in advance about quality score updates before they happen?
Head over to his blog to read detailed answers to about questions
Adwords campaign can show active and still cannot show ads
This is news for me. I haven’t seen this happening in campaigns i manage. When i was going through Adwords discussion group in Google groups i can see adwords pro reply for a users problem. he says
“Please know that when a campaign or ad group is marked as ‘active’ it means only that it is *not paused or deleted*. It is not meant as an indication that the campaign is currently delivering ads. In other words, a campaign or ad group can be ‘active’ (i.e. not paused or deleted) but still not actually running, for a variety of reasons. “\\
So an adgroup can be active but still cannot ads so if you face similar problem check for other issues other than the status of Ad group.
Landing page load time now part of Quality Score in Google Adwords
After a long wait Google has enhanced their quality scoring algorithm to take Landing page load time into consideration.
Landing page load time now plays an important role. Starting mid of June Load time of html of a page will be important for better Quality Score. Good quality score is important for any campaign. If you have a limited budget its important to take Quality score seriously since it reduces the cost of advertising significantly. Ads will show up higher if the Quality score is higher for a particular advertiser even if the bid for that keyword is less than that of his competitors.
“How is landing page load time evaluated?
Landing page load time is determined by:
I. The domain of your ad group’s landing pages
A keyword’s load time grade is based on the average load time of the landing pages in the ad group and of any landing pages in the rest of the account with the same domain. If multiple ad groups have landing pages with the same domain, therefore, the keywords in all these ad groups will have identical load time grades.
Two things to note:
When determining load time grade, the AdWords system follows destination URLs at both the ad and keyword level and evaluates the final landing page.
If your ad group contains landing pages with different domains, the keywords’ load time grades will be based on the domain with the slowest load time. All the keywords in an ad group will always have the same load time grade.
Let’s look at an example:
Say your account has four ad groups, and each ad group uses a different landing page: example.com/apple, example.com/orange, example.com/pear, and your-company-site.com. The first three share the same domain: example.com. Keywords in the first three ad groups will all have the same landing page load time grade, which will be based on the average load time of example.com/apple, example.com/orange, and example.com/pear.
II. Your server’s geographic region
We evaluate your load time relative to the average in your server’s geographic region. If your website is hosted on a server in India, for example, your landing page load time will be compared to the average load time in that region of India. This is true even if your website is intended for an audience in the United States.
III. Your page’s HTML
Currently, landing page load time measures the time it takes to download the HTML content of your landing page. However, in the future, the load time of images, flash, video, JavaScript, and other components will be considered as well. We therefore recommend that you optimize all components of your page for the quickest possible load time.
IV. Multiple readings
To ensure accuracy, we take several load time measurements, drop the worst, and average those remaining. If your landing page is down for one of these readings, therefore, it won’t affect your load time grade.
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http://adwords.google.com/support/bin/answer.py?answer=93113
I recommend make sure the page is perfect HTML without much errors that way it gives an opportunity to get better Quality score