MSN adcenter
Chocolate and PPC – what do you learn from it
MSN adcenter blog has posted a very good insight on the keyword chocolate how it is searched who searches more, demographics etc.
“What’s the story of “chocolate”? As learned from data freely available to all adCenter users
There are more searches for Chocolate in February than any other month, but there are notable peaks throughout the year in June and October (a demonstration of appropriate year-round appreciation for the subject). Find this data in Monthly Traffic
Ads for “chocolate” in an average position of 2 have a higher CTR than other positions. Find this data in Monetization
Women tend to search for “chocolate” more than men, with 64.27% probability from 3/22/08 to 3/31/08. Find this data in Demographic
Most searches including the term “chocolate” skewed female from 3/22/08 to 3/31/08. Find this data in Demographic
The sweet spot for “chocolate” searchers from 3/22/08 to 3/31/08 are those aged 35-50. Find this data in Demographic
People in California, Texas, and New York searched more for “chocolate” than other states from 3/22/08 to 3/31/08. Find this data in Geographic
Campaigns including the keyword “chocolate” are very focused to chocolate as a food and not focused on chocolate in all its other iterations and meanings. Find this data in Keyword Suggestion, Campaign Association
Searches including the term “chocolate” demonstrate the many facets of the word, as a food, a name, a musical group, a breed description, a color, an ingredient, etc- Find this data in Keyword Suggestion, Contained
How can you use this information to improve your marketing efforts?
Understanding historical valleys and peaks enables better budget planning and campaign planning for both online and offline efforts.
Analyzing position and associated CTR will help to anticipate traffic, budget and potential interest in your terms and products
Researching keyword demographic data can help you hone your marketing message to the audience most likely to be searching for your terms. This is also a way to hone offline messages according to the audience you are attempting to reach — by answering their conversation in a manner similar to the way they began it with you.
Geographic and Demographic data gleaned from search can help you cross validate your offline message content to ensure you are speaking to the audience you intend to.
Specifically for “chocolate” there may be opportunity to expand this to campaigns reaching beyond the core food — primarily around ingredients.
Identify possible negative keywords by reviewing terms likely to include your core term.”
ABC search buys social portal aftervote.com
ABCSearch is a subsidiary of Internext Media Corp. and a major player in online cost-per-click advertising. Aftervote recently voted No.1 on PC magazines The 100 best undiscovered websites of 2007″ is acquired by ABC search a major private help cost per click advertising company.
Live search webmaster center now out of beta
Webmaster center live search has been in beta for a long time, now after probably major testing done by them its out of beta version. I had been using webmaster center of live search for sometime and feel its better than google’s webmaster help center,
this is what MSN official live search blog reports
“This week we’re excited to announce that the Live Search Webmaster Center has moved out of its closed beta and we are now open for a public beta. In conjunction with this release we want to announce the creation of the Live Search Webmaster Center blog. In an effort to serve our webmaster community better we will be sharing information on how to improve your crawlablity and visibility.
We want the center and the blog to be a place for two way communication between Live Search and the webmaster community because we understand that SEO’s and webmasters need this kind of information and the tools we are building to keep their sites performing well.
In the coming weeks we’ll blog in detail about the improvements that we’ve made. Being a webmaster is what you do best. We want to provide a service that will help make you even better. Enjoy!”