pay per click
Political Advertising
I haven’t ever thought about running a PPC campaign for political campaigning. Found an interesting article by Greg Meyers. Worth reading.
www.semgeek.com
What about adding negatives to your AdGroups?
It is seen that people are adding all broad-matching keywords without negatives. Broad match can create thousands of search results and majority of them will not be relevant to your ads. So its a powerful way to include negatives. You can include -ves either in campaign level or in adgroup level. That will help to stop your ads from showing for irrelevant searches. So find maximum negatives for your keywords.
Targeting homepage only?
It is not advisable to send all your traffic to your home page. Suppose you are a florist and running an online floral ordering site. It will not convert much if you are dropping people who are searching for “orchid” in your homepage which contains details about hundreds of flowers. It is better to drop them in a page which contains details about most wanted orchid species like Anguloa, Cattleya, Cymbidium, Laelia etc. Give website user the opportunity to find their result at first click. A messy home page will tempt them to close that site and go back for a new search. Remember you have to pay for each click. Better send the visitors to the page they asked for in the first click itself.
What you think Content Network should be on in adwords?
In Google’s default settings, there’s a content search and bidding option. If you want to use that, my recommendation is to give a lower bid than the search bidding. Content network is not right for every business. If you are keeping the place for content bid blank, Google will assume your maximum CPC of search network as content bid and a significant portion of your daily spending limit will flow that way without much conversions. Place a lower CPC for content network when you start your campaign. If it seems working effectively, you can gradually increase your bids. It’s better to review daily report of your keyword performance in search and content networks.
Is it possible to mention a keyword or phrase after display url?
Whether it is possible to mention a keyword/phrase after display url? I had this doubt till yesterday. Because when we read the google adwords adcopy guidelines, we see – “Display URL must be accurate: Your Display URL must accurately reflect the URL of the website that you are advertising”. I posted this question in google forum and got some replies.
Yes. Now I understood. Google doesn’t mind anything that we put after the slash(/) in display url. So just give your important keyword after the display url to make it more clear. I don’t no how long google will allow this. 🙂
If you have time create a page for that important keyword or phrase and target that also.
This link will give you a detailed explanation about this issue.
Track your Adwords TV Ads Campaign with Google Analytics
Couple months back we reported Google announcing TV Ad Campaigns. People can advertise their product on TV with the help of Google. This works similar like the Adwords campaign that is run online. Adwords run online in Google search results or content partner sites but TV ads will be produced for TV channels. After it was first introduced now Google has provided an effective Monitoring system where the Ads can be tracked online.
If you have Google Analytics connected to your Google Adwords campaign you can view the TV ad campaign in Google Adwords Control panel and also monitor the progress of the Ad, potential conversions etc. This is an effective progress in the right way.
Correlations with your existing Adwords campaign and the TV ads campaign can be effectively compared and monitored into your Google Account.
What is Google TV Ads?
Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes.
Google now offers a promotion campaign where you can have upto 2000$ off on your Ad creation this is a very good option since creating ads are a costly option these days. To avail the Adwords promotion campaign please go to this URL
To read more about the Analytics tracking option announcement from Google please visit this URL
PPC Blog Team
What is pay-per-action (PPA) advertising?
Pay-per-action (PPA) advertising is a new pricing model by Google. It allows advertisers to pay only when specific predefined actions are completed by a user on their site. Normally an advertiser is charged for clicks in PPC program. But in PPA, an advertiser can choose to pay when –
-a user makes a purchase
-signs up for a newsletter or
-completes any other predefined action that they choose.
Google content network will show Pay-per-action ads in two ways as:
In publisher-defined ad units
Individual publishers those who feel that a PPA ad will give well appeal to their users. Chosen ads will display in selected ad units of the publisher.
In standard AdSense for content ad units
Ads will be targeted to publishers’ websites & displayed automatically in AdSense for content ad units. There will be a competition among these ads, cost-per-click and cost-per-thousand impression ads.
I will update more about this topic later.
Useful Links Related to PPC
Google Adwords Login Page
http://adwords.google.com/select/Login
Google Adsense Login Page
https://www.google.com/adsense/login
Google Keyword Selection Tool
https://adwords.google.com/select/KeywordToolExternal
Yahoo Search Marketing Login Page
https://marketingsolutions.login.yahoo.com
Microsoft AdCenter Login Page
https://adcenter.microsoft.com
Effective landing pages – some tips
I have some ideas how i make the landing pages effective. Most of the time we use topic specific landing pages for clients. For example for a perfume site we create 1000 keywords with 1000 different landing pages. Since the site has so many landing pages we need to make sure the pages possess proper qualities.
some key points you can take when setting up landing pages are
1. Make sure the page is very relevant to the keywords advertised if you are setting up an ad for a particular product make sure the product is relevant to the page and the landing page is the exact page about the product.
2. Make sure title , keywords, Meta tags are relevant to the keyword phrase advertised. Also the page copy should be relevant since it ad to quality score.
3. If possible add your contact number, email id visible on the page it helps in building up trust.
4. A visible link to your privacy policy helps too.
5. Apart from email ID and contact number you can make sure your address and other company information is present on the page or not more than 1 level from that page.
6. Remember to add the order button or Add to cart in well visible areas. Make sure it stands out and decorate it with arrows or something attractive.
7. Include some effective quotes from famous people it helps the credibility of your landing page.
8. Load time is important for a good landing page make sure your page loads really fast it also helps in Google quality score.
9. Pop ups and disturbing layer are something which Google hates refrain from using it.
10 . A page with good navigation helps with good Quality score make sure your page can be navigated properly.
Citisearch clickfraud revealed – click fraud activity of city search revealed
Citisearch has been sued for not responding to clickfraud in their PPC results. Kabateck Brown Kellner, LLP filed a lawsuit today against Citisearch company for abusing their own system by Click fraud.
“Citysearch, part of IAC/InterActiveCorp, which is headed by Barry Diller, pays commissions to its salespeople based on the number of clicks their customers’ ads receive, providing an incentive for click fraud, according to the lawsuit. Furthermore, the suit contends, contrary to Citysearch’s own representations to its advertisers, it takes no real steps to prevent click fraud. And when customers become victims of click fraud, Citysearch fails to adequately advise them that they have been victimized or refund the money paid to Citysearch for that fraudulent activity.
The lawsuit seeks to represent all people or entities in the United States who paid money for pay-per-click advertising through Citysearch.com. “
Kabateck is a well known attorney in PPC industry. He recently won a Multi million dollar lawsuit against Yahoo and was part of a 90$ million dollar lawsuit against Google. So i am sure he will make City Search pay for it too.