pay per click
Adwords conversion tracking improved
Google adwords team have improved their conversion tracking algorithm to have each actions being tracked independently. Before we cannot track actions we set independently now we can setup different actions for the targeted business and track actions and conversions based on that.
Conversion tracking is a very important part of PPC advertising nowadays. Good conversion tracking will lead to best conversions also it will be great to track the different keywords which ones are better converting that way we get an idea on the conversions available for the site. Conversion tracking with Google analytics is the best and a very good long term solution.
Charged more than advertising bid- happened to you?
Have you ever been charged more than your advertising bid is some cases yes this happens. We did encounter this in some of our client sites. So what causes this after digging deeper we were able to find the mistake in this.
In programme like MSN ADcenter PPC we have 2 options where we can set separate bids for content PPC as well as the ad group. So sometimes the ad group will override content bid and this could cause a higher price even more than the bid limit since there are 2 different bids involved. Make sure you check this before searching for solutions.
Check to see if the bid optimizer is causing any problems
Make sure if you have your preferred position as 1 0r 2 sometimes this may override your max bid,
PPC Blogger
Free stuff ranking about you – hurt adwords advertising
I have seen many people advertise their information based products in Google adwords or other PPC advertising programme but in Search engines like Google many free stuff tend to rank better than the paid ads. So does Google worry about it . I would say no. People like free stuff much more than paid stuff they want to visit free websites and get their necessary stuff than buying online.
When something is sold that is already available for free online people tend to go get them free instead of buying them. This is the nature of Google users and google is very well aware of it. For them Customer satisfaction is the priority and more the customers are satisfied better its for their advertising programme so I am sure Google is not worried about free stuff ranking about paid adwords advertising.
PPC Blogger
AdBrite’s Open Targeting Exchange
Adbrite has recently introduced a concept which should revolutionize the future of PPC advertising. Open Target Exchange system delivers superior yield and advertiser effectiveness by leveraging multiple targeting methods and algorithms, and allowing them to compete for the right to match advertisements to publisher web pages.
Adbrite gives the opportunity to bring multiple algorithms into the pool and make them compete with each other, this gives a change for advertisers and publishers to select the most relevant ads to be displayed.
Adbrite has partnered with Lucid Media (formerly Entrieva) and Personifi for targeted advertising.
Online retail sales to cross 200$ billion in 2008.
According to a survey conducted by Internet analysis firm Forrester Research for Shop.org, the online arm of the National Retail Federation trade group online spending will raise from 174$ billion last year to 200$ Billion in 2008. This excludes air travel spending. Though an other survey says most of the online buyers do a lot of research and tend to buy offline.
Personally I do it that way most of the time if I want to buy a computer related item I go to Ebay , amazon and other shopping comparision sites to compare sites, Finally when I am convinced with the pricing I would like to see the product like so I go to places like Best Buy, Fry’s etc the electronic items I need.
There are negative effects due to housing slump , a recent report which showed lower job rate, raise in gas and good prices but still people are willing to spend money online which is a very good sign. Many companies have invested on providing users with the best search experience possible.
Online deals are bound to go down in the arfuture according NYtimes
“But those shoppers looking for a bevy of free online shipping deals may not find them as plentiful as they did last year. The study, which surveyed 125 online retailers in February and March, showed that merchants are less interested in using such promotions this year. While 85 percent of online retailers said they used some shipping incentive in the past year, just 35 percent said they would focus more on these types of deals in 2008.”
PPC team,
Pay Per Click costs – Yahoo Search Marketing Vs Google Adwords
Recently we had a comparison report prepared by our team on which pay per click programme charges more Yahoo Search Marketing and Google Adwords.
From our research Google is twice more costly and requires more budget than Yahoo Search Marketing.
We took 10 different topics auto transport, car insurance, mesothelioma, digital cameras, plasma TV, home loans, conference call, call center software, online advertising.
Under each topic we selected 10 related keywords and ran a test campaign on both Google Adwords and Yahoo Search Marketing. We tried bidding the highest just for 10 clicks. We got the top position in both Search engines for the keywords advertised. For each keyword we were able to spend for 3 clicks.
Results we got for Google top spot for these keywords is like the ad runs out in no time for the maximum click we get the 3 test clicks in few minutes for almost all the keywords. Cost of some keywords ranged from 7$ to 35$ per click.
For yahoo the same ads displayed on top position due to maximum bidding cost us in range from 10$ to 21$ also the ads took more time to get exhausted. From our testing Google adwords is more costly and active and Yahoo search marketing advertising is a bit slow. Google Adwords is atleast double the price of Yahoo Search Marketing. Infuture we will provide a detailed report on how the conversion works. Also data will be in more formal format
PPC Blog Team,
Percentage of users who click adwords – overall percentage
There are various studies posted around blogs, press releases, forums, PDFs about percentage of Google users who click adwords sponsored results over natural organic search engine results.
After analysing various sites and their data and our own research we see google’s premium sponsored results which shows up over the natural organic results are clicked 5 times more than the regular organic Search engine results.
But the sponsored results on the right side gets 3 times less click than the Organic results. Our research is based on tracking about 150 sites only which we monitor.
Pay per call – A review on pay per call ingenio program
Ingenio’s pay per call programme is a revolutionary new programme where when users click on the ads displayed they will be guided to a page which has a tollfree number and some information about the ads. Usually all Pay per click ads are targeted towards sending potential customers to the website targeted but pay per call will give a toll free number to call and give direct phone leads.
Advantages of Pay per call advertising:
1. Direct leads over phone – phone leads are ofcourse much more powerful that leads to website where the conversion rate is much lesser.
2. No down time experience, a website might go down due to network problems but a phone line rarely goes down so you are sure to get the lead to call you.
3. You get more time to spend with your leads in phone, a click from search results are nothing compared to the time you get to communicate with potential buyers. I am personally very good at phone conversation and have a conversation rate of 20% when I talk over phone compared to a conversion rate of 4% when I do it over email.
4. You don’t need a website for it, There are millions of small businesses that don’t have a proper ecommerce website and pay per call is a very good solution for them,
5. When people make phone calls they are in a better mood to make decisions than people just clicking through a search engine pay per click ad. Ofcourse phone call is much better.
6. Many pay per click advertisers have problems delivering the best landing pages due to the mood of different type of visitors. Some visitors like the look of the site, some like the formatting, some like layout and some will like images etc. Pay per call overcomes this problem a very good sales staff over phone can explain and clarify all problems within minutes which a website cannot do easily.
7. No possibility of click frauds since you are charged only for the calls received.
Disadvantages:
1. Pay per call is much costly than pay per click. Good ROI is required or its not the best solution for small businesses.
2. You need to be all the time before the phone whereas a website will run by itself and a lead by email you can reply to your own flexibility.
Pay per click management team,
Comscore report shows drop in paid clicks on google,
Comscore a industry leader in monitoring search engine paid advertising has reported reduction in paid search engine clicks in google. This is the first time there is a decrease in paid clicks for a continues 3 months.
This is a major worry for google’s investors. Google has relied heavily on paid search revenue and this is a major draw back for them. A drop in paid revenue in something Google has to think about,
Advertisers Cheating Google adwords PPC with wrong display URLs
We have seen some advertisers display wrong URLs in display URL but when we click on the URL it goes to a page completely different from what was mentioned in the URls. We reported some of these competitors and Adwords team did take things seriously and removed those ads or replaced them with them with the correct ads.
Advertisers do this mostly to cheat the Google’s policy on 1 TLD URL per list of sponsored results. Say there are 10 affiliates having different IDs pointing to the same Merchant Google’s policy is to allow only 1 affiliate mostly the highest bidder. To cheat this webmaster have a wrong display URL thinking that Google will ignore them. Now adwords quality team is very strict on this and they disallow ads doing this
PPC Management Team,