Top 10 Pay per Click Search Engines

Google AdWords – https://adwords.google.com/select/Login

Yahoo! Search Marketing – http://sem.smallbusiness.yahoo.com/searchenginemarketing/onlinemarketing.php

Microsoft adCenter – http://advertising.microsoft.com/search-advertising

ABC Search – http://www.abcsearch.com/advertisers.php

SearchFeed – http://home.searchfeed.com/rd/index.jsp

7Search – http://7search.com/advertise/

MIVA – http://www.miva.com/us/content/advertiser/overview.asp

Enhance Interactive – http://www.anrdoezrs.net/click-1465425-9777481

Findology – http://home.findology.com/business/advertisers.html

Ask.com – http://sponsoredlistings.ask.com

What about adding negatives to your AdGroups?

It is seen that people are adding all broad-matching keywords without negatives. Broad match can create thousands of search results and majority of them will not be relevant to your ads. So its a powerful way to include negatives. You can include -ves either in campaign level or in adgroup level. That will help to stop your ads from showing for irrelevant searches. So find maximum negatives for your keywords.

Targeting homepage only?

It is not advisable to send all your traffic to your home page. Suppose you are a florist and running an online floral ordering site. It will not convert much if you are dropping people who are searching for “orchid” in your homepage which contains details about hundreds of flowers. It is better to drop them in a page which contains details about most wanted orchid species like Anguloa, Cattleya, Cymbidium, Laelia etc. Give website user the opportunity to find their result at first click. A messy home page will tempt them to close that site and go back for a new search. Remember you have to pay for each click. Better send the visitors to the page they asked for in the first click itself.

Yahoo Search Marketing will edit your account without your permission.

Yahoo search marketing recently made major change to its TOS where it allows their employees to edit ads without the users permission

“OPTIMIZATION. In the U.S. only, for those advertisers not bound by an Insertion Order, we may help you optimize your account(s). Accordingly, you expressly agree that we may also: (i) create ads, (ii) add and/or remove keywords, and/or (iii) optimize your account(s). We will notify you via email of such changes made to your account(s), and can also include a spreadsheet of such changes upon your written request. If you would like any of such changes reversed, please reply to such email within 14 days of the change(s), and we will make commercially reasonable efforts to reverse the change(s) you specifically identify. Notwithstanding the foregoing, you remain responsible for all changes made to your account(s), including all click charges incurred prior to any reversions being made. It is your responsibility to monitor your account(s) and to ensure that your account settings are consistent with your business objectives. “

Don’t know how ethical it is but i am sure this is not the right thing to do since its a blatant invasion of account privacy

Fixed CPC – Yahoo search submit pro

Yahoo Search Submit pro does offer an option where you can set a fixed CPC like 30 cents of something and use it for all the keywords in your campaign. Similarly i know exact seek does it. There are not many PPC search engines which offer this kind of stuff. I know Yahoo search submit does this since we do it for a particular client.

To qualify for Search Submit pro you need to have a budget spend of atleast 5000$ a month. Anything less than that will come under Search Submit Basic.

How it Works
You provide an XML feed of your URLs.
Your URLs are reviewed for quality and relevance. Approved URLs are then included in the index that powers algorithmic search results for Search Submit partner sites such as Yahoo! Search, AltaVista and AllTheWeb.
When Internet users visit the Search Submit Pro partner sites and enter keyword searches, your listings may appear within the search results based on their relevance to the user’s search request.
Your content is kept up-to-date by frequent refreshes, typically every 48 hours. This ensures that potential customers view the latest offerings on your Web site.

problems with yahoo PPC – webmasterworld member

A webmaster world member tells the frustration he faces with yahoo search marketing and his PPC campaign with yahoo.

He says

“I’ve been away for a bit but decided to get my fellow members input on something that just pisses me off to NO END.

I advertise with Yahoo Search Marketing and have for a while now and I noticed last week that my account wasn’t performing right. Low conversions, high impressions, low click through rates…around 0.70 when I usually experience about 2.00.

My rep is a GREAT GUY and has really helped me in the past and told me it was probably market fluctuation and try to wait a few days….I did what I was told and notice yesterday that my click through rates have plummeted even further…conversions were horrible and impressions were through the ROOF…about 170,000 impressions as of 2pm cst when in a normal day I would get 40 – 50,000 TOPS. I started digging and noticed that some of the keywords were INCREDIBLY OBSCURE and stuck out like a sore thumb…naturally I disabled them…about 20 or so…I’m talking some of these keywords would have 30 or 40,000 impressions….keywords that normally get minimal impressions.

What happened?

It did what it set out to do…my traffic was slaughtered b/c over the few days these false impressions gave the overall impression my account was performing poorly therefore lowering my ad placement and giving more weight to other ads with better click through…giving these ads higher placement with lower costs and driving down the competition.

I initially talked to yahoo about this and was told there was nothing that could be done other than shutting off the keywords…WHICH I DID. BUT, the damage is done…I sent an email to my rep trying to get management involved to solve this problem…it just SUCKS they do not have measures in place to protect us loyal advertisers from THIEVES.

“

I can understand his frustration we did face similar problems with yahoo but not anymore our clients accounts are running smoothly.

Some yahoo coupons posted in digitalpoint

Here are some yahoo coupon codes which you can use to have sponsored listing registrations in yahoo
$50

http://searchmarketing.yahoo.com/arp/sponsoredsearch.php?o=US1521&cmp=Ambassador&ctv=Spon_Search&s=O&s2=PFP&s3=&b=50&kbid=1265

http://searchmarketing.yahoo.com/arp/choose.php?o=USCJ16

http://searchmarketing.yahoo.com/arp/choose.php?o=US2261

http://searchmarketing.yahoo.com/arp/choose.php?o=USCJ13

$75

http://searchmarketing.yahoo.com/arp/choose.php?o=USCJ15

http://searchmarketing.yahoo.com/arp/choose.php?o=US1522

$80

http://sem.smallbusiness.yahoo.com/searchenginemarketing/onlinemarketing.php?abr=2022416117&o=USCJ10

$100

http://searchmarketing.yahoo.com/arp/sponsoredsearch_v2.php?o=US2334

http://searchmarketing.yahoo.com/arp/choose.php?o=US2258

http://searchmarketing.yahoo.com/arp/choose.php?o=US2245

http://searchmarketing.yahoo.com/arp/choose.php?o=US2295

http://searchmarketing.yahoo.com/arp/choose.php?o=US2283

http://searchmarketing.yahoo.com/arp/choose.php?o=US2300

I am not in anyway related to the above URLs use them at your own risk. Most of them are valid URLs and you will be able to register with yahoo with these URLs.

Yahoo Publisher Network Still US only

Yahoo Publisher network a programme similar to Google Adsense where Yahoo allows webmasters and siteowners to publish ads on their website which gives them an option to monetize their websites. The problem with YPN is its US only still , its been almost 3 years since the programme has been launched but they are not willing to expand the program for other country webmasters.

This is Bad on Yahoo’s part. They are not doing any favor to anyone by not expanding. Also they are missing out huge audience base since most of the countries now are active in internet and there are millions of websites run by people other than US. I seriously wish yahoo expands his program since this is getting too long a wait.

Only way they can compete with Adsense is by increasing YPN reach to a bigger audience than the audience base they currently have.

How to view Yahoo Sponsored results for US outside US

I have seen many people ask this question often in forums how to view yahoo sponsored results that serves US people outside US. Well we have tried various methods to do this we mange some Search Marketing Campaigns for our US clients and to check the results we use web proxies.

US Web proxies are proxies on the web that allows you to view a website by masking your Identity. These proxy also help see what US people see when they visit a site. So we use this option to view results of search engines and their sponsored results.

Some prominent proxies are
megaproxy.com
clickgo.info
californiaproxy.com
proxyweb.net

Yahoo Search Marketing Exam suspended until further Notice

Yahoo Search Marketing was conducting exams to qualify Agencies, PPC management companies and individuals as Yahoo Search PPC ambassadors. It seems yahoo has suspended the program now.

I don’t see any official report from yahoo but when i go to sign up page i get the following messages “Yahoo will no longer be accepting new Ambassador applications until further notice.”

Yahoo will no longer be accepting new Ambassador applications until further notice. – So yahoo has stopped accepting Ambassador applications is this a temporary one from yahoo or they wont be accepting any more applications. Our company just tried to sign up but we are unable to. Anyone else having similar experience?
This is the URL for registering for Yahoo Search marketing Ambassador exam.

https://approval.myaffiliateprogram.com/ambassador_signup.asp
You can see following message
“
Yahoo will no longer be accepting new Ambassador applications until further notice.
Welcome. To register for the Yahoo!® Search Marketing Ambassador program including access to the online learning modules and the Ambassador test, there is a one-time, non-refundable fee of $50, which is only payable by credit card. Please note the Yahoo!® Search Marketing Ambassador program is only open to businesses operating in the United States or Canada at this time.”