self managed pay per click Vs. full service pay per click

1. Self managed pay per click is nothing but a business owner or marketing specialist run the ad campaign themselves whereas full service pay per click involves an expert run the ad campaign.
2. The business owner is responsible for everything here. He has to create an ad, optimize an ad, set geographies, set budget and study the metric whereas in full service PPC the expert or the representative is responsible to undertake the following task:

• Interpret results and statistic.
• Set up categories.
• Set up geographic target.
• Set up budget.
• To develop creative ad content.
• To place the brand in better position in e-market.

3. Self managed PPC is suitable generally for small businesses that allow them to review the ad and refine it immediately without much resources involve in it whereas full service PPC is suitable for large business where lot of resources are being involved to review and refine the ad.
4. Self managed PPC allows the small businesses to remove the middlemen whereas no such benefit is available in full service PPC.

These are the major difference between self manage PPC and full service PPC but both equally beneficial according to their need.

Few things to be considered for your pay per click campaign

There are few things that have to be considered for pay per click campaign. Generally, pay per click campaigns are expensive to run and carelessness towards your pay per click campaign will lead you to loss of your marketing investment. It is necessary for any one who runs pay per click campaign to consider it regularly because you spend lot of fund on such campaign to generate new sales. Any pay per click campaign requires careful preparation.

Let’s have a look at few things that needs to be considered:-

1. First thing you need to consider when you run PPC campaign is to know your product well then only you can be convincing enough to sell the product to others because your aim is to build trust among potential customer towards your product.
2. Set a budget for PPC campaign. There are many PPC campaigns that fail but sticking to your Budget will help you to cut the losses.
3. Make sure that you have professional look website or sales page because this PPC campaigns are meant for some one to click on link and that will take them to your website. Most of them fail in this area. So make sure you have designed your site well.
4. The most important thing that will lead your PPC campaign towards success is the use of right keyword. List out some keywords and check the effectiveness of each keyword and use the best one.
5. Know how to bid your keywords effectively without draining out all your cash before you really get started. You should be able to manage your campaign to maintain the proper balance.
6. Not all PPC campaign works well so you should be smart enough to know when to cut the losses and when to invest more money for successful campaign.

Running a successful PPC campaign is not easy at all but PPC campaign gives you an opportunity to succeed online. By considering above things you will be able to run an successful PPC campaign.

Do all the pay per click marketing are equal?

Everyone is aware that absolute fortunes are made through Google Adwords system. So they tend to think that all the other pay per click marketing is also doing wonders for their business. Let’s have a look on some pay per click marketing system that is available online.

The king of pay per click marketing is of course run by Google. The Google Adwords system performs the entire process. Once the relevant keyword and ad goes in the system, the ad will get displayed immediately in search engine result pages. They also provide you with the option to display your ad in millions of websites around the world through Google AdSense system. Therefore Google pay per click marketing system provides you with lots of exposure and also gets lot of traffic in short period of time.

Next, we can talk about yahoo search marketing or YSM for short. With the use YSM you can receive decent amount of traffic to your site. YSM tends to be little bit complicated and difficult than Google. But once you are comfortable, you can easily make any moderations to your ad whenever you like. Though they send less traffic as Google, the traffic you get is qualified traffic.

The new entry in pay per click marketing is MSN. The system here is user friendly. As it is new to pay per click marketing it require to be reviewed properly as it is not effective as Google and Yahoo. The system sends you qualified traffic on a consistent basis.

Finally, after discussing about few pay per click marketing it is believed many systems like Yahoo and MSN will not send you much traffic if so then they are all fraud clicks. And it is also known that Google is top among all that provides you with the best traffic.

Pay per click management

The largest network operators for PPC management are Google Adwords, Yahoo search marketing and MSN adCenter. Advertiser provides the list of keywords related to product or services. When somebody searches that particular keyword with any search engine the ad appears. In order to avoid fraud clicks, Google and other search engines have created automated system against it. Once the network operator is chosen, you can begin your PPC campaign management.

When it comes to PPC management, the most important things are keywords. So they are required to choose it carefully. Make sure that the keywords you choose has to be effective enough because when the client type the keywords the search engine should direct them to your site. There are many companies in the market that offers assistance for the pay per click management and keywords strategies.

The most known search engines include Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter, Ask, LookSmart, Miva, Kaoodle, Yandex and Baidu.

Another form of PPC management is the use of online comparison shopping engines. It is like when you search for a particular product, search engines displays various links for that particular product. This different links gives you an option to compare the price and quality of that particular product and allows you to purchase which ever match your need.
This online comparison search engine also called as product comparison engines or price comparison engines.

How to avoid pay per click fraudulent traffic to your site

Pay per click advertisement brings targeted traffic to your site but how to avoid such frauds that needlessly drive up your cost.

Pay per click advertising is direct marketing platform with intent of spending one dollar to make two. Do you think the traffic being supplied to you is the genuine and real?

Here I will guide you on how to avoid the fraudulent traffic to your site.

As a website owner and advertiser, you must take all possible steps to protect yourself. The first and foremost thing you are supposed to do is to check whether you are working with credible PPC search engine and publisher, so that you receive a good return on investment (ROI).

All the PPC engines rely on network of sites to drive traffic to your sites. You should be aware of their partners and also ensure what are the safety measures they provide for your site. Make sure that your spending on PPC ad is effectively used. You should not work with those engines who partners with sites offering incentives for clicks and searches. As this are just way to fill in their own pockets and drive fake customer to your site.

New Google Adwords Interface rolled out to more users

In 2002 Adwords Interface was good with which you can design an ad, add keywords and turn ads on and off. What else you need more to design an ad. But now every time when I log on I see new functionality that makes the Adwords Interface more exciting.

Adwords now a day is been great; it has the usability of Microsoft office. There are lot many features which nobody uses and most of them would have never heard about it. Adwords Interface is now been added with the clippy the animated paper clip. It simply looks like you are creating an ad.

Most of these changes in Adwords Interface come from user feedback. Google provides lot of tools. Google is not simple anymore in Adwords. Most of the folks here on WW use more than basic functionality in Adwords. All the users of Adwords option are happy because there ROI is probably positive if they take an effort to read and implement a new function that is available in Adwords.

I hope Google are not going make a mess of it. I like more functionality; it can be done and should always be done without complicating the interface.

Reason why pay per click is a good place to start

Pay per click is a good place to start for all new websites to be ranked well in the Google.

With organic ranking your keyword might be targeted high but it takes too much time to do so. Even with the help of best optimization it takes minimum 6 to 12 months to be ranked high but still the website suffer to be ranked in the first page of Google. Websites with low competitions also takes three months to be ranked high.
But with the help of pay per click advertising your key search can appear on first page of the listing just in a day.

Blog posting will help you in ranking high. You can traffic to your blog with the help of social networks like Facebook and BlogCatalog as well as social bookmarking sites. At technical point of view blog traffic doesn’t convert in to purchase of product. People simply read and then leave. They do not make any purchase on first visit. They start purchasing only when they become familiar with you which is a time consuming process. It is same with article marketing. Article marketing and blog postings are best way to drive traffic and link building.

Pay per click advertising gives you an option of ready to buy right now. This advertising helps the customer to make the purchase immediately as soon as they see the ad. Pay per click advertising is the best option for those who have limited to be spending on marketing. With the pay per click advertising, you pay for the advertising after it has been effective and you get immediate pay back when you convert that traffic to a sale. The ROI comes back very soon.

Which parts of your landing page you should test regularly?

Testing landing pages is an ongoing process. Testing is very important. For all your pay per click advertising testing of landing page and pay per click ad has to be done regularly. Every time when you do testing you need to know what changes would be more effective to attract more and more customer to buy the product.

Some important areas on your landing page that require regular testing are:

• Headlines

• Call to action

• Images

• Sales content

• The offer

You never know what customer would like as there taste and preferences changes according to the trends. To keep a track on customer taste and preferences you need to do regular testing that is important to closing the sale.

Your testing involve the test on images as which images will work best and where on the page that image will have more impact. Just like that which headline is more persuasive to attract customer to buy the product and also what should be the font size and color of the headline to have more impact.

You will never be completely satisfied with your landing page though you make changes each time you do testing. There is probably something you think you can always improve. If you are not doing regular testing that mean you are sitting still and that wont make you money.

How will you know that your PPC campaigns are working?

Most of the time advertisers do not know whether there PPC campaigns are working or not. How will you know that your PPC campaigns are not working, if you have low CTR or no visitors to your site? Let’s have look at some indicators of PPC failure.

• First, the most important thing you need to see for your PPC campaign is whether you are getting click-through? If you get more number of CTR or below average CTR then you are required to redesign your ad.

• You are required to check that your traffic is coming through your PPC ad campaign. If no then you have to rewrite your ad in more effective way in order to have high CTR.

• A high bounce rate is also an indicator that either your site has to be redesigned or it means that visitors are misleaded by your ad content. It also means that you are targeting wrong keywords for your audience. Go for some test for your ads in order to get the optimal combination.

• Before you design any ad it is necessary for you to know the recent and historic trends of your industry. And if you are new advertiser then it is mandatory for you to know at least industry trends going in.

Adwords improving in quality score

We are aware of the major problem of confused keywords states but in coming weeks we are aiming to overcome this problem. Adwords introduced minimum bids for keywords based on the Quality Score. This system allows us to show very high quality ads to Google users and also giving the advertiser control over their keywords.

While deciding the keyword you never know what keyword state will be assigned and sometimes you even fail to run the most important keywords. In this coming week changes will be made to simplify the keywords states and also more control would be given to run the keyword that you find important.

The minimum bid for the keywords is based on the quality of your keyword and ad text. High quality keyword will have low minimum bid while lower quality keyword will have higher minimum bid. As long as the maximum CPC meets the minimum bid your ad will be active. You will no longer have to worry about the hold, trial or disabled keywords.

Your quality score can also be improved with the inclusion of landing page quality and landing page load time as factors. Ads quality directly effects your ads position on the page and how much you pay on ads.

Adwords have made big changes to improve how we calculate Quality Score and how your quality scores are displayed in your account. One of these changes is the transition from minimum bids to first page.

There are some more further improvements that will introduced in the coming weeks-

• Accurate quality score – quality score is now going to be more accurate as it will be calculated at the time of each search query. Your ads will be more likely to when they are relevant and less likely to show when they are not.

• Keyword will no longer be marked ‘inactive for search’- all the keywords will have the chance to show ads on Google search unless or other wise they are paused or deleted. Also keep in the mind that keywords previously marked inactive for search not likely to eligible for this change.

• First page bid will replace minimum bid- As a result of migrating to per-query quality score, we no longer showing minimum bid in your account. Instead of that we replacing it with more meaningful word i.e. ‘first page bids’. This first page bid will help you to take your ad to reach the first page of search result on Google. We wish that this first page bid will give better guidance to achieve your advertisements goals.