How to make money on PPC Advertising
Pay per click advertising no doubt is the great way of driving traffic to your site. It goes without saying that more traffic yields more sales. Therefore, it is one of the most effective ways to make money. To be sure that your PPC advertising brings you more sales you want. Here are some important things need to keep in mind for your PPC advertising.
- First, know your product completely. Then only you will be able to give true service to your customer. The more you are aware of your product, the more you will in a position to explain the benefits of it to your customer in a proper manner.
- Develop effective keywords list that attract the customer towards your product and prepare the ad with a creative copy which will help to convert the click in to sales. Just showing of ad is not enough. Your ad should be such that they tempt to click on it and make a purchase.
- In PPC advertising don’t spend more than what you make. Try to stay within your budget and decide a deadline for it.
- Master the bidding process thoroughly. Have a clear understanding on how bidding process works. This bidding process will not only helps you in controlling your budget but also fix a right amount for each keyword.
- Once you decide to spend money to get customer to buy your product make sure that you have effective landing site and the copy on your site is persuasive enough to make them buy your product.
- Analyze your campaign regularly. Keep a track on which keyword is effective enough to make the customer buy. And those keywords which are not so effective make a variation in it and try to produce it in a better way. And still if those keywords are not working properly then stop using it. As it will be a loss for you.
By following these basic things you will be able to make more money than what you spend.
Some strategies on how to optimize the pay per click advertisement
This is very sad to say that pay per click advertisements are not optimized properly. Here are five myths of Ad words that will help you in optimizing your campaign efforts.
- You need to take No. 1 spot.
- You need a killer relevant website address.
- You need thousands of keywords running all the time for your campaign.
- You can just send your customers directly to affiliate sales page.
- Single landing page are ideal for pay per click advertising.
To optimize your campaign effectively you need to use reputable Search Engine. There are many low volume search engine that offer low cost advertising but these type of advertisement are rarely rewarding. Your major advertising budget should be placed in Google, Yahoo and MSN.
There are some ads which draws high click through rate that result in low conversions. When this happen you need to pre-qualify clicks to attract buyers and filter out browsers. Adding the price of the product is the most commonly used filter. This filter really works well as it attracts only those who are interested in buying. By this your click through rate decrease and your campaign is well optimized.
Make sure that the ad you create has relevant path for consumer. You need to assure your customer that the clicking on the ad lead them to the information they wanted. A key to PPC success is to optimize each ad within each ad group. In PPC advertisement your aim is to create a high performing ad with a high click through rate. Once your high performance ad is created, you need to do variation to perform it even better.
These are some strategies that will help you to improve your pay per click performance.
Pay per click (PPC) frauds strategies and tools to minimize PPC frauds
There is no doubt that pay per click (PPC) advertising can be a very profitable and cost effective way to drive targeted visitors to your site. Apart from various ongoing problem of pay per click, the most threatening challenge to overcome is “fraud”.
It’s quite amazing that some publishers will go to commit fraud. Well, here I am not talking about the webmaster who clicks on the ad to increase the revenue or the competitors who occasionally clicks on your ad. I am talking about those parties who create robots to generate thousands of clicks not to build revenue for themselves but to drive other advertisers out of PPC listings and out of business. Click fraud drives up the cost of each click as some PPC companies regulate the minimum price of each click based on the popularity of the category or keyword.
Fraud can be very easy to detect in some instances which requires you to choose the PPC Company wisely and then monitoring results on the daily basis.
Some PPC anti-click fraud tips are-
- Avoid PPC networks that allow incentives sites.
- Frequency caps on clicks.
- Limit daily click spends.
- Country filtering.
- Study your server logs.
- Use specialized click fraud tools.
- Related learning resources.
How do I show my ads on iPhones and similar mobile devices?
To change your campaign’s device platform targeting in order to opt in or out of showing ads on iPhones and other mobile devices with full Internet browsers, follow these steps:
- Sign in to your AdWords account.
- Click the name of the campaign you want to adjust. This will take you to the main page for that campaign.
- Click the Edit campaign settings link.
- Under the Networks and bidding section, check or uncheck the box next to the device platform type iPhones and other mobile devices with full Internet browsers.
- Save your changes.
An update to the AdWords alcohol policy
This fall, adwords changed our policy around beer, for the first time allowing advertisements of its sale in the U.S. via AdWords. And starting today, in response to advertiser feedback they’ve received over the years, they’ll permit the advertisement of hard alcohol and liqueurs that target the U.S.
To comply with the updated hard alcohol and liqueurs policy, advertisers must promote the information about hard alcohol and liqueurs that their websites contain, such as recipes and brand messages. Ads that directly promote the sale of hard alcohol and liqueurs are still not permissible through adwords program. In contrast, advertisements for beer may directly promote its sale.
For example, under the hard alcohol and liqueurs policy, you might market to individuals searching for helpful and relevant alcohol-related information by promoting holiday cocktail ideas or the caloric content of popular spiked beverages. Under the beer policy, you might state a specific sales promotion for a great winter ale.
Hard alcohol and beer manufacturers can now take advantage of online holiday traffic and initiate campaigns that appeal to their target audiences.
Plans to expand this updated alcohol policy to other countries in accordance with local regulations are expected in the coming weeks.
MSN adCenter Wants Your Feedback
MSN adCenter has been making some upgrades and changes to its back end compartment for pay per click advertisers. If you are an MSN adCenter user or you’ve been tinkering with it a little to see if it can benefit you then you are encouraged to them some feedback. Customer feedback is a very important part of any business and, in fact, the entire marketplace. The more feedback you give to each company in any niche, particularly where there is a runaway leader as in the space of pay per click advertising then the more you’ll benefit each company and every consumer within that market – including yourself.
You can give feedback to MSN adCenter with their feedback form.
And if you really want to follow up with MSN adCenter to see how they are doing while staying on top of future changes then you might be interested in the MSN adCenter Facebook Page
Source -ppc journal
7 Biggest Mistakes of Web Analytics
- Improper Implementation
- No Goals Setup
- No Segmentation
- Paying Too Much Attention to Irrelevant Data
- Not Setting up Milestone Events Documentation
- Not Combining Quantitative Data with Qualitative Data
- Not Taking Action On the Data
Ads Quality Videos from Google
Quality of Ads is important for advertisers, as it directly affects your ads’ location on the page and your budget usage. The past few months Google has made some big changes to improve how they calculate Quality Score and how their Quality Scores are displayed in adwords account. One of these changes was the transition from minimum bids to first page bids. To help explain Ads Quality and these changes, Google has just released two instructional videos called Ads Quality Basics and Ads Quality Updates that walk through the basics of Ads Quality and the transition to first page bids.
Ads Quality Basics provides a general introduction to Ads Quality, including an overview of Quality Score and answers to some common questions about Ads Quality. If you don’t know how Quality Score works, this is a good video to watch.
Ads Quality Updates goes beyond the basics and gives more detail on the recent changes made to Ads Quality. If you want to know more about how the change from inactive keywords to first page bids affects your campaigns, we recommend this video.
Widget On Your Landing Page?
Widgets are a low-cost item that allow you to make your landing page more interactive. If you can get your landing page visitors to interact with your web page then you stand a much better chance of making an impression. You also stand a better chance of converting the sale.
Studies show that visitors to a web page that interact with that web page by clicking (a survey, a game, etc.) are more likely to click the Buy Now button when faced with it. It’s psychological. Get them in the habit and the habit is hard to break.
But there are other, more practical, reasons for including widgets on your landing page. They give it a sort of attractiveness that mere words and pictures alone cannot and they give a level of utility to the page as well. Plus, if you can get your site visitor to download a widget that they then are seeing every time they open their blog, website, e-mail, or desktop then you are more likely to close the sale, if not today, then sometime.
Source – pay per click journal
How can you increase your quality score with backlinks?
Quality score of PPC ads are based on how well you have optimized your landing page too. It makes sense to use common SEO approaches to help you boost the trust factor of your landing page. Do your on-page SEO on the landing page the same way you normally would. There are two factors that you have to consider when thinking about landing page optimization.
1. Your primary keyword in your URL
2. The title tag
Other elements to those you have to give attention are-
- Meta description tag
- Headers – H1, H2, and H3 tags
- Usage of main keyword in the page content
- Internal links
Apart from these, inbound links are the most important SEO tool you have. By building backlinks to your landing page from high authority sites within your area using keyword anchor text, you are effectively building up optimization for your landing page and its ability to secure a high quality score from Google AdWords.