Google Releases AdWords Editor Version 9.0 With Many Features

Tuesday, May 10th, 2011 Adwords

Google has released AdWords Editor Version 9.0, with a number of new features designed to make changes across accounts more efficiently and manage new ad features, such as Ad Sitelinks and high-end mobile targeting, at scale. The features are:

AdWords Editor Version 9.0 features:

You can now Scalably manage Ad Sitelinks

Version 9.0 provides full support for Ad Sitelinks, with downloading and uploading to the account, making edits, checking changes, and importing and exporting.

Improved insert/revise Multiple and Import CSV tools

When entering new data using the insert or revise multiple tool, you can enter your data with the columns in any order, allocate the appropriate headers to each column, and select the choice to remember the order of your columns for your next import, and approve or cancel the changes in the account in one click.

Set high-end mobile targeting options

AdWords Editor now supports the facility to set campaigns to target high-end mobile devices (including Android, iPhone, iPad, and Palm) and carriers in Campaign Settings.

AdWords Editor Version 9.0

Better manage multiple accounts and MCCs

To help you better manage multiple accounts, AdWords Editor now offers kind and search for accounts, select and eliminate multiple accounts, and a new dropdown menu above the Account tree in AdWords Editor that displays recently accessed accounts, so you can quickly switch to any one of them.

In addition, when adding an MCC account to the Add New AdWords Account dialog, you can search within the list of accessible child accounts, display extra columns, and move up to a different level in the MCC account hierarchy.

Improved management of negative keywords:

More easily find and make bulk changes to negative keywords, placements, or audiences

To more easily locate and manage negative keywords, placements, or audiences in your account, the display of Negatives keywords in AdWords Editor is changed. The Negatives tab has been removed, and you can instead toggle between displaying negative or positive keywords, placements, or audiences by clicking the Positives or Negatives button on each item’s respective tab.

The Select Duplicates button is now available for negative keywords when in the Duplicate keywords view mode.

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Google’s Instant Preview Now Includes Adwords Ads

Monday, May 2nd, 2011 Adwords, google

Google has recently launched their Instant Preview feature to ads. Now you can see that nifty little magnifying glass appearing next to ads as well as organic search results.

In November 2010, Google launched instant previews for the search results. And now the Instant Previews icon will appear next to ads on Google.com too allowing users to preview the landing page, giving customers the facility to see if that page matches what they are actively searching for.

Instant Preview On Google

By allowing potential customers to preview your site before they land, Instant Previews helps you get even more highly-qualified traffic to your site. Even enhanced, Instant Preview clicks are free of charge — you’re only charged if a user clicks through to your actual landing page. Instant Previews are not taken into account when scheming Quality Score.

The “nosnippet” tag is not supported for Adwords and you can block AdsBot-Google to prevent Google from screening previews, but this will have an impact on Google ability to evaluate landing page quality.

Adwords Instant Preview

Instant Preview allows users to preview the ads they are about to click on to make sure that that content of the landing page matches what they are looking for. The aim of this attribute is to increase user satisfaction and provide more highly qualified traffic to sites.

Improve Your Adwords Performance With 5 Simple Ways

Monday, April 25th, 2011 Adwords

With the recent international launches of the Ad Innovations site, there are a few simple things you can do to quickly to improve the performance of your AdWords ads. The tips are as follows.

Enable Ad Sitelinks

Ad Sitelinks permit you to extend the value of your existing AdWords ads by providing additional links to specific, pertinent content deeper within your site. Rather than sending all users to the same landing page, Ad Sitelinks will show up to four additional destination URLs for users to choose from. On average, advertisers see a 30% raise in clickthrough rate (CTR) for the same ads with Ad Sitelinks.

Adwords

Optimize your ad text for longer headlines

Google recently made a change to top ads that allow you to display more information where it’s most probable to be noticed–in the headline. By taking information from the first description line and moving it to the headline, we it is possible to improve advertiser performance. In fact, ads with longer headlines receive a 6% average increase in CTR compared to the same ads with a normal headline and description. To increase the chances that your ad will appear with the longer headline, make sure that description line 1 is an absolute phrase or sentence and ends in punctuation (e.g., a period or question mark).

Adwords

Adwords

Link a Google Places account to a campaign to show location extensions

Location extensions permit you to widen your AdWords campaigns by dynamically attaching your business address to your ads. In addition to the description lines and URL that appear in your ad text, your ad can also exhibit your business name, address, and phone number. This helps endorse your business brand, products, and services and connections your business with a specific location of interest to the user.

By linking a Google Places account to your AdWords ads, you can fast and easily make sure all your location information is accessible when it’s most relevant.

Adwords

Get reviewed to show Seller Rating Extensions

Seller rating extensions make it easier for potential customers to recognize highly-rated merchants when they’re searching on Google.com by attaching your merchant star rating from Google Product Search to your AdWords ads. These star ratings, aggregated from review sites all around the web, let people to find merchants that are extremely recommended by online shoppers like them. On average, ads with Seller Ratings get a 17% higher CTR than the similar ads without ratings.

  • Regularly ask your users for reviews (e.g., in confirmation emails after purchases)
  • Make it simple for users to review you–include links to your site’s page on the third-party review sites used by Seller Rating Extensions.

Adwords

Link a Merchant Center account to a campaign to show product extensions

Product extensions are a way for you to supplement your existing AdWords ads with more relevant and exact information about your retail merchandise. Product extensions permit you to use your existing Google Merchant Center account to highlight your products directly in your search ads.

Adwords

Google’s Latest Innovation In Advertising

Tuesday, April 19th, 2011 Adwords, pay per click

Google has introduced new site its latest innovations in advertising. Ad Innovations is a professional website Google has set up to “work closely with advertisers on what comes next.” They propose to use the space to debut ad-tech ideas and solicit user feedback.

Pay Per Click

You can watch demos, try the newest tools, and share your feedback. The Ad Innovations is now live in six new countries: the United Kingdom, Germany, Spain, France, Italy, and Brazil.

And for those of you in the US, you’ll note that Ad Innovations has a new look! Google told that this updated new design will be live for all Ad Innovations in the next few months.

Pay Per Click

Whether you’re most interested in search, display, mobile, or performance measurement, this new site will be able to find a number of AdWords features to help you stay on top of the newest advertising developments.

Introducing +1 Buttons In Adwords

Wednesday, April 13th, 2011 Adwords, google

You can get no better recommendation than one from a friend. On the Internet, everyone can suggest content to friends using the Facebook “Like” button. Now Google also want to help you make recommendations with their new +1 button. However, Google’s button comes with a twist. It will be included within AdWords ads.

+1 is a simple idea. In order to understand how this new feature might work, let us look at an example.

When Brian signs into his Google account and see one of your ads or organic search results on Google, he can +1 it and recommend your page to the world.

Pay Per Click

The next time Brian’s friend Andrew is signed in and searching on Google and your page appears, he might see a personalized annotation letting her know that Brian +1’d it. So Brian’s +1 helps Andrew decide that your site is worth checking out.

Pay Per Click

Google says that there is no strategy to use the +1 button as part of the calculation for Quality Score. However, a well-recommended ad should see a big boost in click-through-rate. You could therefore see an in-direct advantage on your Quality Score and the price you have to pay in order to bid on a particular keyword.

Currently, the +1 button is being rolled out only on Google.com. You do not have to make any changes to your account. The button will be incorporated in your ads when available. Other languages are being worked on and you can be expecting further releases to be announced soon.

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Google Blimp Ads – An Innovative Adwords Approach

Tuesday, April 5th, 2011 Adwords, google

Google released a new ad delivery system that has the potential to transform the advertising world.

This is going to be the big chance for advertisers to increase up their sales. In near future you are going to see Google Ad Balloons in every city flying with advertisements screen on it.

Google BlimpAd

With Blimp Ads, you can target your customers in exciting new ways. Specify the height and location of the blimp, as well as the time you want the ad to go on. You can even target special events like football games, outdoor concerts, meteor showers, and more!

For those of you who are wondering if you need a separate account for gBlimp ads, the good news is that you’re current Adwords account will work just fine for gBlimp and permit you to reach a completely new market.

Language Targeting In Your Campaign

Tuesday, March 29th, 2011 google

You may have noticed when creating a new AdWords campaign Google sometimes suggest targeting multiple languages based on the location that you’ve targeted. Here is the reason for the recommendation and the way it works in your campaign.

Refresher

The campaign that you are running will target the interface language that you have set as the language in which you’d like the Google interface to be displayed. A Spanish-speaker living in the United States, for instance, may want to perform searches on www.google.com but change the interface language setting to Spanish. Alternatively, an English-speaker living in Japan may want to perform searches on www.google.co.jp but see an English interface.

At present when your interface language matches the targeted language your ad appears. This means when user’s interface is in another language your ads won’t necessarily appear.

For example you target only the English language in your campaign and if you sell watches in the United States using the keyword watches, your ads won’t appear to bilingual users who search for watches but do so within a Spanish interface. Especially when targeting a geographic area with bilingual residents, targeting multiple interface languages can help your ad appear in front of as many potential customers as possible.

New improvement

Some words are common to more than one language and hence finding the language of the search from the query itself can sometimes be hard task. However, there are five languages in AdWords that can be distinctively identified by their characters: Greek, Hebrew, portions of Japanese, Korean, and Thai. Therefore, starting in late April, if you’re targeting any of these five languages, your ad will be qualified to show for all queries in that language that matches your keywords, regardless of the user’s interface language (your location targeting settings will still apply).

For example, if you have the keyword λουλούδια (Greek for flowers) in a campaign that targets the Greek language, your ad will be qualified to show whenever a user searches for λουλούδια, even if the user’s interface is in English.

This will be a good way to maximize the amount of traffic that your campaigns receive while targeting multiple interface languages.

Advanced Control Options Now To Target Your Ads

Wednesday, March 23rd, 2011 google, pay per click

To reach our potential customers in our PPC campaign we used to target our ads in specific geographic locations such as countries, regions, and cities. Now you can prefer to target or exclude your ads based on the user’s physical location or the location of interest.

This new feature can be used when your advertising goals specifically call for more granular controls, because the use of advanced location options will limit your ad exposure.

Targeting method: Target using physical location

If you run a jewelry store in Flora and you want to advertise only to people located near your store. With the existing location targeting in AdWords, you can only specify the location you wish to target, Flora. However, your ad might be shown not only to people in Flora, but also to people elsewhere in the US whose searches include one of your keywords along with the word “Flora”.

If a Flora-based user searching for “Pennsylvania amish jewelry” will not see your ad. This is the case even if your campaign includes that exact keyword.

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Exclusion method: Exclude by physical location and search intent

If you want to target sell properties in Chicago and don’t want to advertise to people who are based in Florida or interested in Florida properties, you can go in for restrictive exclusion method by choosing “exclude by physical location and search intent,” as shown below. This makes your ad visible to people based in Florida or to those who include a Florida location in their search queries.

Pay Per Click

New default working of excluded locations:

If you happen to own a restaurant in Paris, you may want to advertise special deals only to people planning a visit to the city but not to those who live there. Previously, if you excluded Paris from location targeting in AdWords, your ads wouldn’t be shown to people in the city or to those searching for places in Paris. With the new default settings, your ads won’t be shown to people who are in the city, but people outside the city can see these ads if they specify “Paris” in their search queries.

Pay Per Click

Negative Keywords Enabled In Product Listing Ads

Tuesday, March 15th, 2011 Adwords

Google Product Listing Ads and Product Targets, a new bidding and targeting technology feature that allows you to aim the products in your merchant center account into manageable groups, and to bid differently on those groups based on a number of attributes like brand and product type.

To help you get better with your performance with Product Listing Ads even further. Google has newly launched a new feature “negative keywords” to all U.S. advertisers.

Negative keywords for Product Listing Ads work in a similar way as they do with normal text-based search ads. Adding a negative keyword to your ad group or campaign means that your product listing ads won’t show for search queries containing that particular term.

“Using negative keywords, you can limit the chances that your ads will show on unrelated or low value queries. For e.g., if you sell fabrics, and not wool fabrics you can add the negative keyword [wool] to your Ad Group and your Product Listing Ads won’t show for any queries that contain the word [wool]”. The query for “fabrics” would trigger the ads, but a query for “wool fabrics” would not.

You can also run negative keywords across multiple campaigns using the negative keyword list feature.

New Feature To Display Ads Which Provides More Conversion

Tuesday, March 8th, 2011 pay per click

Google has launched of a new ad rotation setting in AdWords that allows you to optimize for conversions. Previously, we had two options:

  • Optimize for clicks: Ads that are expected to provide more clicks are shown more often
  • Rotate: Ads are shown more evenly

Now, with a third option, you can choose to show ads that are probable to provide more conversions more often. The more conversion ad is calculated by combining the clickthrough rate and conversion rate.

Pay Per Click

To use the new setting, you’ll need to have Conversion Tracking in your account, as Google uses this data from that tool to determine which ad is the most likely to receive conversions. When Google does not get enough data to make a decision, then it will show you the ad that is the most likely to receive clicks. If you have Conversion Tracking, the Optimize for conversions option will be available in the Ad delivery: Ad rotation, frequency capping section under advanced settings on the Settings tab of any campaign. Once enabled, it will relate to all ads that appear on Google.

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