Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center
Google has recently introduced a new ‘Deals’ feature for the Shopping tab and Merchant Center. This feature allows merchants to highlight their products and offers with more visibility on the Shopping tab. With the Deals feature, merchants can create dynamic product offers and then showcase them through the Shopping tab.
The Shopping tab is an important part of the search experience for Google users. It provides users with a convenient way to browse and compare products from different merchants, as well as see current deals and promotions. With Deals, merchants can now make their offers stand out from the competition and give customers a better shopping experience.
The Deals feature is available for both the Shopping tab and Merchant Center. In the Shopping tab, merchants can display offers from their store in the Deals section. They can also add promotional banners and images that link to their store. In the Merchant Center, merchants can create offers for their products and submit them to the Deals section. These offers will be displayed in the Shopping tab, along with other relevant offers from other merchants.
Merchants can also use the Deals feature to track performance and optimize their offers. They can monitor the performance of their offers by checking the number of clicks and purchases, as well as the average order values. This data can be used to optimize their offers and make sure they are reaching the right customers.
Overall, the new Deals feature from Google is a great way for merchants to increase visibility for their products and offers. It allows them to stand out from the competition and give customers a better shopping experience. With the ability to track performance and optimize their offers, merchants can make sure their products are reaching the right customers and are being noticed.
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