Google introduces Product Studio, that creates product imagery using generative AI
Google recently announced the launch of Product Studio – a product imagery platform powered by generative artificial intelligence. This new platform dramatically reduces the time and effort required to create convincing product imagery, allowing product teams to quickly and cost-effectively create realistic product images for their marketing campaigns. Generative AI enables Product Studio to create complex product scenes with extreme detail and customization. In a single click, Product Studio synthesizes product imagery from simple 3D models, automated layouts, and custom design elements. These AI-generated images are of a production-ready quality and fully customizable, allowing users to craft their ideal product imagery in just a few clicks. Product Studio’s generative AI is extremely versatile and can produce product images in a variety of styles and layouts.
The platform can visualize product combinations via layered imagery, offer “in-context” views that place products in scenes of the user’s choosing, and generate product GIFs that bring the product to life. Moreover, the platform supports integration with other Google tools, including Google Material Design, which offers more than 1000 design elements for users to explore and interact with. Product teams can use this library to quickly find design elements that match their brand, and to customize the product imagery to fit their marketing goals. Overall, Product Studio is a powerful new tool for product teams seeking to create sophisticated product imagery without the expense and time associated with more traditional methods. Its generative AI-driven approach enables users to rapidly create detailed product images for marketing campaigns, allowing teams to stay ahead of the curve in a highly competitive online environment.
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