Google modifies shopping ads policies to enhance transparency
Google has announced changes to its shopping ads policies to improve transparency for users. Firstly, Google will now require advertisers to provide more specific and accurate information about the products they are promoting. This includes details such as the brand, size, and color of the item. This will help users make more informed decisions when they are shopping online. Secondly, Google is introducing a new “about this ad” feature. This feature will provide users with additional information about the ads they see, such as how the ad is personalized based on their browsing habits. Users will also be able to access details about the advertiser, such as their business name and website. These changes aim to provide users with more transparency and control over the ads they see. Users will be able to understand why they are seeing certain ads and make more informed choices when it comes to their online shopping. Overall, Google’s new shopping ads policies will help enhance the transparency of online advertising and provide users with a better shopping experience.
Google has announced changes to its shopping ads policies aimed at enhancing transparency for users. Advertisers will now have to provide more specific and accurate information about the products they are promoting, including details such as the brand, size, and color of the item. This will enable users to make more informed purchasing decisions. Additionally, Google is introducing a new “about this ad” feature that will offer users more information about the ads they see. This includes insights into how the ad is personalized based on their browsing habits, as well as details about the advertiser’s business name and website. These policy updates are designed to provide more transparency and control to users, allowing them to better understand why they are seeing certain ads and make more informed choices when shopping online. By enhancing the transparency of shopping ads, Google aims to improve the overall shopping experience for users and boost trust in online advertising.
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