New Shopping APIs With Enhanced Features
Google has announced latest addition to the shopping family – simple yet powerful programmatic interfaces that permit retailers to upload their content to and query data from Google. The new Shopping Application Programming Interfaces (APIs) have two major components: Content and Search. As part of this launch, Google is also sunsetting the Base API and replacing it with these new Shopping APIs.
Content API for Shopping
Thousands of retailers upload product data to Google for use on multiple destinations like Google Product Search, Product Ads, Google Affiliate Network, Google Commerce Search, and shopping rich snippets. This new Content API makes it easier and faster to upload the product data to Google. Retailers can use the Content API to upload their data and make incremental updates to regularly changing attributes like price and availability. Marketplaces and Aggregators can also use the new Content API to manage multiple client accounts.
Search API for Shopping
Google has also announced a new Search API that makes it easy for our Google Commerce Search customers, Google Affiliate Network publishers and developers to build innovative applications using product data. The Search API simplifies access to product data and is optimized to deliver the most pertinent product results.
Shopping APIs Replace Base API
These new Shopping APIs restore the existing Google Base Data API for our content providers & search applications. Developers using the Base API for shopping data should transfer to the new Shopping APIs for uploading their content and using data for search applications. There are some non-shopping data types that won’t be supported with new Shopping APIs, such as jobs, real estate, events, and activities.
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