Tips For Optimizing Google Product Search
Submitting products to Google Products search which is an excellent way not only to get traffic to your site, but to get orders also. Google has a huge data base of vendor’s products for sale. Here a person can search for particular products such as a book, a DVD, diamond rings, clothes, whatever they want. The result of the search will list a range of vendor’s web sites with a link to the product.
Here are some tips for Optimizing Google Product Search and the points that you should remember while creating your product feed.
Title : Use suitable keywords in the “Product Title” to match shopper queries. Google product search engines will give your product priority. Keep in mind people search by brand, product type, model, and other product attributes, so match your title to the customer search queries. Product search engines also highlight the searched part of the user query, and matches do manipulate shopper decisions to click your listing.
Description: Just like the title, description also helps in product search engine results. Keep in mind your product description must have an excellent keyword density, meaning you’ll want to use query terms more than once. This’ll strengthen your ranking position. The search query term will also appear highlighted in bold, and can enhance shoppers to click your listing.
Price: Product search engines also arrange products by price, so consider pricing your product affordably and competitively.
Specification: There are a lot of fields to upload information for Google product search. Try to upload information to as many of these fields as probable for product specification, counting all attributes and features. This’ll have a good result on your rank.
Images and Logos: These are extremely important. Use high quality and suitably sized images whenever possible, as this will absolutely affect your click-through rate. Because CTR is a factor in product search ranking, this is significant.
UPC Codes: UPC codes aren’t compulsory but they’re helpful. Sometimes customers search by UPC code or sometimes certain items that lack UPC code don’t show up in a search.
Positive Reviews: Try to get as many positive reviews from clients as possible, not only do they increase trust between shoppers and your products, Google ranks merchants with positive responses more highly. One excellent way to persuade customer feedback is to start a promotional program encouraging buyers to write reviews. You can do this by offering a 5% discount off next procures.
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