Archive for July, 2008
Receiving One-way Inbound Links: 5 Major Strategies
With search engines putting a constraint on direct reciprocal links, the chase for the elusive one-way inbound link is on. Someone who works with small business site owners, I’ve heard about every inbound-linking scheme there. In end, I’ve seen five strategies that really work consistently for receiving hundreds of links.
Yet there’s recurrent interest in alternative linking strategies. Perhaps it is because the five major effective strategies involve an amount of hard work, and for lot of people, SEO is an endless magic hunt. So, prior to looking at those effective strategies, let’s look at some of the easier alternatives.
.Link farms never appear to die. The latest variations attempt to pass themselves off as viral marketing, but are in fact a sort of endless pyramid scheme: you will link to me, so I link to someone, who links to any other. If you believe this will work, I admire your ability to maintain innocence despite all the mean names I’m sure everybody calls you.
.Many one-way inbound linking strategies drop into the great-if-you-are-lucky-enough-to-get-it, like winning a web award or featured on a high-PageRank website.
.Other one-way incoming strategies are in this-will-take-forever-to-get-anywhere, like offering to offer testimonials to all your vendors in exchange for a link to your site.
Now you have to know all the five strategies in order to gain a distinct benefit in the one-way link hunt.
1.Waiting for the Inbound Links
If you have good quality content you will get one-way inbound links naturally. Natural, freely given links are a vital part of any SEO strategy. But you cannot rely on them, due to two reasons:
1.Unluckily, “eventually” could be a very long time.
2.There is a fierce cycle: you can’t get search engine traffic, or non-paid traffic, without inbound links; yet without inbound links, how is one going to find you to give you links?
2.Triangulating for your Inbound Links
Search engines have a tough time dampening reciprocal links if it is not direct. To get links to single website you offer in exchange a link from another site you also control. This seems to be a foolproof way of defeating the link-dampening ambition of Google and rest.
If you have more than one site, you are already employing this linking method. Few drawbacks are:
.You require having more than one website.
.The work necessary to set up this kind of arrangement and confirm compliance is not insignificant. The process cannot be mechanized to the same degree as direct one-to-one reciprocal linking.
.As with traditional reciprocal links, the links are mostly on “Resources” pages that are just lists of links. There’s only a little chance of getting major traffic from these links.
3. Submitting for the Incoming Links
They are the renowned fairy lands of SEO: PageRank-passing, non-corrupt, no-fee-charging and well-run directories of relevant links. An SEO friend told me he knows 200 good ones. Plus, there is other type of directories: directories of partner programs, of websites using content management system, websites whose owners are members of any group, sites accepting PayPal, etc.
A link in a PageRank-passing link directory: it’s a fine deal if you can get it. But let’s say you also get links from all 200 such directories and a hundred more from the little niche directories.
4.Paying for the Inbound Links
Buying and selling text links on a high-PageRank web page is now a big business. Buying good traffic-generating links is a great alternative to pay-per-click advertising.
The cost of the hundreds of links obligatory for substantial search engine traffic could become prohibitive.
1.As soon as you stop paying, you will lose your link–you are really renting than owning, with no “link equity” building up.
2.Google is trying to dampen the impact of paid links on rankings, as exposed in various patent filings.
3.Given Google’s task to dampen paid links’ effectiveness, buyers have an interest in checking that a potential paid link partner is “passing a PageRank.” But identifying these link partners is quite a task in itself.
4.Google is trying to dampen the bang of any “artificial” linking campaign. Having most of your links on Rank 3 or higher web pages seem to be a dead give-away that your links are “artificial,” as the vast majority of web pages are PageRank 1 or lower. In the meantime, buying PageRank 0 or 1 links will have so little impact on a site’s PageRank.
5.Distributing the Content
It is the fifth method of getting one-way inbound links the most promising: distributing the content
The idea is straightforward: you give other sites content to put on their sites in swap for a link to your site, generally in an “author’s resource box,” at the end of the article.
The beauty of distributing it for links is that it generally generates more traffic than links on a “resources” page. Also, your article will pre-sell readers on the worth of your site.
The downside is that it’s not small amount of work to make original content and then distribute it to hundreds of website holders. But nothing good ever comes easy and on the net, one-way inbound links are very good thing.
In conclusion, there are a many ways of getting one-way inbound links, and if you’re smart enough, you use all of them.
Creation of good Meta descriptions
Using same descriptions on every page of a site is not very useful when individual pages show in the web results. In these cases we are less possible to show the boilerplate text. Wherever possible, create descriptions that exactly describe the specific page. Use site-level descriptions on the main index page, and use page-level descriptions everywhere else. If you don’t have time to make a description for every single page, try to prioritize your content: At the very least, create a description for the significant URLs like your index page and popular pages.
- Include clearly tagged data in the description.
The Meta description does not just have to be in sentence method; it’s also a great place to incorporate structured data about the page. For example, news or blog postings can list the author, date of publication. This can give potential visitors much related information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of in order – price, age, manufacturer – spotted throughout a page. A good Meta description can bring all this data in concert.
- Programmatically create descriptions.
For some sites, like news media sources, creating an exact and exclusive description for each page is easy: since each article is hand-written, it takes smallest effort to also add a one-sentence description. For larger database driven sites, like product aggregators, hand-written descriptions can be impossible. In the some case, however, programmatic generation of the descriptions can be proper and are encouraged. Good descriptions are human-readable and varied, as we talked about in the first point above. The page-related data we mentioned in the second point is a good applicant for programmatic creation. Keep in mind that Meta descriptions comprised of long strings of keywords don’t offer users a clear idea of the page’s content, and are less expected to be displayed in place of a regular snippet.
- Use value descriptions.
Finally, make sure your descriptions are truly expressive. Because the Meta descriptions aren’t displayed in the pages the user sees, it’s easy to let this content slide. But high-quality descriptions can be displayed in Google’s search results, and can go a long way to improving the quality and measure of your search traffic.For more information http://www.google.com/support/webmasters/bin/answer.py?answer=35264&ctx=sibling#writegooddescriptions
Google corners almost two-thirds of US search market
The newest search market share numbers are from Hitwise: in the four weeks that ended March 31st, Google racked up fully 64.13% of all US searches. This is more than 10% since March 2006, if trends hold; Google’s share would pass the two thirds marks by August. In the same period, Yahoo, Microsoft, and Ask lost the share.
This is not good news for the search also, as it covers a period when all of them made main and improvements to their search engines.
Conventional wisdom has long held that Google is susceptible to erect attacks. The new Hit wise data suggest that, however, Google is really gaining influence in valuable verticals. Search engines grow in influence over the year, accounting for more total traffic sent to sites in the categories of travel, shopping, health, business, and entertainment, among others. However, in all of these categories, the growth of Google’s share of this “upstream traffic” is flowing outpaced its rivals. In shopping, for instance, Google’s share grew 14% whereas, taken together, all search engines increased their share by only 6%.
Of course, web market share numbers are disreputably fallible, they require further vetting. Meantime, those distressed for any sign of Google weakness, may take some comfort in this recent PC Magazine critique of the Gmail. Delighted GOOGLE investors wish to fuel their warm and fuzzy feelings, on the other hand, must proceed directly to Alex Iskold’s two-by-two matrix-laden evidence that Google is, in reality, the “ultimate money making machine”.
Simple Steps for the success of the website
Do something you are passionate about
This may noise quite funny but it is the single most significant thing you can do when building a website. You should never consider making a website because of the earning possible of it. Every subject imaginable will be a feasible source of income in a website.
There is another very basic feature to having passion for the subject. You will be capable to use and leverage what you already know about it. This means that all the learning you have done is instantly available for use on the website. But also, if you are fervent about the subject you are very much more likely to persist working on the website.
Add a new page of content every day
The first reason is that when you obtain a new web visitor he or she may come back another day to see if there is anything new or different. But if there is new content you have a regular visitor captivated, and the search engines love new content. If a website is growing at a regular pace they consider it to be very important and they will rank you consequently. This means that more people will locate you, and finding new content when they come back means more visits, which means better search engine ranking.
Get an external link every day
Try to obtain one new link to your website on another website every day. In gaining links we have lots of ways. Send emails to other webmaster in your common subject area and ask for a link exchange. Write articles for article directories and put a link to your site at the base of the article. Post informative things to forums and use your signature block as a link to your site. Join an online group or organization and post links to your site on their site or in their letter threads.
Keyword Stuffing In Search Engine Optimization
Keyword stuffing had been used in the earlier period to get maximum search engine ranking and visibility for meticulous phrases. This technique is completely out-of-date and adds no worth to rankings nowadays. In particular, Google no longer give good quality rankings to pages employ this method.
Hiding text from the guest is done in several different ways. Text colored to mingle with the background, CSS “Z” positioning to set text “behind” an image – and hence out of sight of the visitor — and CSS supreme positioning to have the text positioned distant from the page middle are all frequent techniques. As of 2005, some of these unseen text techniques can be detected by main search engines.
Link is the ultimate king over search engines
It is said that in the internet marketing, content is the king. There is no doubt that strong copy and valuable information will eventually determine whether your site will be a profit or a money pit.
But, to get buyer ready to part ways with their hard earned cash they should find your site.
There are conventional methods that include text link banner ads, advertising, “sponsorships”, and directory listings. While that is the only tip of the iceberg of the potential internet method available, they all are meant to do one thing:
Send a reader to your website.
Now, the world’s number one search engine, Google, has a scheme in place that favors these links. To observe this in action, go to google.com and enter the following word as: miserable failure.
For those not inclined to test yourself, the search result is for the biography page of the at present President of the United State.
Obvioulsy, the White House has not occupied in a SEM campaign to target that phrase to lead to the page. But it does clearly reveal how Google works.
It’s all regarding links.
Simply put more links of the known net that have the word “miserable failure” as the clickable content that point to that page. Don’t get the outlook that SEO/SEM is as easy as that, but in a case there is a phrase that none wants to rank on, it’s very easy to direct the rankings of Google.
Keeping that display in mind, the aim of every webmaster must be to get text links that point to their site with key phrase they are actively pursuing.
While it would take more than “out-linking” your online competition, it is a advantage to get your site as many links as possible.
Guidelines for Single Minded Bloggers
Give yourself a plan – One thing that I did in the early days of blogging was to set a schedule for me. An hour before parting for work to write a post or two and then in the evenings I dedicated my time to networking, email and moderate comments. Once a week I also put an hour away for some SEO and once a month I don’t put away time for design.
Create a Points System – Another scheme that some bloggers use is to make a points system where they give themselves unlike points for achieving confident goals on their blog.
Get comment from others – I’d also recommend asking somebody else for their comment on this. Sometimes it is easy to get diverted on one feature of your blog without realizing it. Ask some blogger or a trusted reader or two for honest comment on how they think you are going. You might be amazed with what they come back with.