Link Building

Six Critical Secrets From Competitive Link Analysis

1. Find potential link opportunitiesLook for sites that link to all or most of your competitors. This suggests also, a directory, a publication or an authority in your industry. These will be important sites to target.

2. Assess how difficult they will be to beatCount the number of domains that point to their site. Competitors that have a good increase of links from many relevant domains as well as some gems from major news and authority sites will be the hardest to compete against.

3. Expose artificial linking strategiesLook for similar IP addresses. The domains linking to your competitor may be dissimilar but they may come from the same IP address (you can recognize this with Optilink). If the addresses are the same then your competitor is creating domains names to boost link popularity unnaturally.

4. Recognize business relationshipsDomains that have numerous links to a single competitor. This suggests that also they have a business relationship, or your competitor owns both domains, or your competitor is trade links.

5. Explore competitor’s public relations activityPay exacting notice to links from news sites, ezines or news sharing services. If these appear regularly then your competitor is active in online public relations – a look at their published press releases will provide you an idea of what they’re up to.

6. Think how your competitor got the linkTry to understand the reasons the links were recognized. Was it because of a newsletter your competitor’s issue? A research report? A reciprocal arrangement? A paid for link?

One way link building services

Links are often regarded as a step onward to be stronger ranking with in the site for search engines and the towards the necessary quality of the preferred web page. Links should be 100% applicable. This means if you have a connected site the site can will give links from related pages.

  • Links must be enduringly placed on a web page, free, one way with no reciprocal requisite meaning linking back to their site.
  • The best link should be a static link pointing back to your site.
  • Links should contain direct aim keyword phrases as a text hyperlink or click able link with a keyword from the web page that the link is located on.
  • Links must be deployed over a 1 month period to keep away from any search engine penalties.
  • Links from websites that already link to our site will not be counted.

One-way direct links are becoming hard to obtain than reciprocal links or swap linking. Securing a solid long-term search engine ranking results will disburse off for your site in time.

The most important plan will be to get links that are stable pointing back to your site that will totally give you the spirited advantage in favored position and strength of search engine results.

A huge advantage of one-way links is that you don’t have to no longer worry about linking back to a unbalanced site. If your site has links places on sites that are pointing back from sites that serve up as free for all, link farm sites or sites that are not developed correctly, this could finally force you have to lose ranking with search engines, and gravely harm your rating of the site. These sites are hardly ever focused, and be inclined to have indirect links to and from all dissimilar sorts of sites.

One way link building will absolutely provide an advantage as to how you can construct good solid one way links for a site.

Policies of link exchanges

  • Links should not be used in a defamatory background.
  • Those creating deep links (links to exact pages within our website) should be aware that specific page URLs are subject to change without notice.
  • If you chose to create a link to our website, we will not present to create a reciprocal link.
  • You may apply to have a link to your site added from the suitable page on our website. Links will be added at the judgment of the council based on the following criteria:
    • Content must be considered to be of use or attention to our users
    • Content of websites must not conflict with council rules.
    • Sites require to be accessible and easy to use
    • The site content must be up to date and accurate
    • No under construction or unfinished sites
    • No offensive websites
    • We will only give text links, requests for image based links will be refused
    • We may write our own link explanation.

Advantages of Outbound Links

Link popularity rests on three types of links. They are – internal links (links inside a website to make easy navigation to all informative corners of the website), inbound links and outbound links.

Outbound links improve the visitor experience as well, as they open gateways to newer and pertinent sources of information and business.

Outbound links also represent the ‘foreign policy’ of your website/webmaster. The type of sites they point to indicate the policy you would like to stay in terms of cross promotion, association ad association with competitors, peripheral support and after sales service.

Creating links when designing your websites

Creating links to your website is a great promotional tool and mandatory for any website to achieve something. The network of links that you create will help you website succeed, but it also is serious for your search engine rankings.

You should not ignore the importance of the search engines. Everyone should used them, that is why there are so many search engine optimization (SEO) services out there. Your website needs to be “search engine friendly”. It must be designed so that the search engines will see and indexed your site.

This means that the design of your website is just as serious as the links you build. If you website is not built well, the search engines will not index (include) it in their databases and most likely many webmasters will not link with you.

A link to a site outside of your site

Outbound links propel visitors away from your web site. Attitudes towards outbound links vary significantly among site owners. Some site owners still link liberally. Some refuse to link at all, and some give links that open in a new browser window.

Opponents of outbound linking dispute that it risks losing time and money from site visitors. This can be a big risk if a site is facing high customer gaining costs.

Proponents argue that providing high quality references in fact enhances the value of a site and increases the chance of return visitors.

Guidelines of good and bad links

Many of the leading search engines rank your web site based upon not only the link to your site, but the relevance of the site linking to you.


If there is no relevancy in a site linking to you and your ‘theme,’ then you will often be penalized by lots of the leading search engines rank your site based upon not only the link to your site, but the relevance of the site linking to you.


If there is no relevancy in a site linking to you and your ‘theme,’ then you will often be penalized by the search engines and it absolutely won’t count towards your overall link popularity.


Every Search Engine (SE) is different and they each have their own rule for what constitutes a good and valuable site, but a common factor that they all tend to track and follow are link exchanges.he search engines and it definitely won’t count towards your overall link popularity.


Why Inbound Links?

The reason why another website would add a link to your website is anybody’s guess. Your site has in order that could improve the browsing experience of visitors to the other sites which take links to your website. You have something the others do not – information, products, services and wares. A manufacturer of a product with his possess website would like to point to you as you sell peripherals which can enhance the user experience overall. A service provider could point to you as you have additional pertinent information on your website. And it’s a fact that they need links too, inbound/outbound/reciprocal to improve their rankings as well. Outbound do not add to link popularity. An inbound link to your website is also an outbound link from another website.

Links could be text-based as well as graphics. An image on another website pointing to your’s. A surfer clicks on that image and is brought to your website. Links have become vital for ranking on search engines. Success on the Internet is directly connected to how many other websites are linking back to your website. Receiving more inbound links is every webmaster’s dream.

Tips for enhancing the links

  1. Very few top-quality site operators are eager to link to sites that look like circa-60s psychedelic rock concert posters or junk mail fliers. Always use the graphics tools in your LinksManager control Panel to professionalize the looks of your link pages and match them to the rest of your website.
  2. Polish up the copy on your website. Nobody with an intelligent site of their own needs to lower their image by linking to a site that uses bad grammar, contains misspellings or is just plain boring and redundant. Copy is not only king when it comes to influencing customers and search bots, it is equally royal when a webmaster from a top site accepts your request to consider your site as a potential link partner.
  3. Since home pages tend to be generic, it is quite possible that a potential partner might have specific pages — a product information page.
  4. Offering a content link is another possible way of positively influencing a choosy prospective link partner. Because links embedded in text on a non-links page position apart from the other listed and categorized links on the site.
  5. Regularly use LinksManager’s Link Checker results and manual examination to ensure that your link pages are free of dead links, low-quality links and unrelated links.

Inbound Link

An inbound link is a hyperlink transiting domains. Links are inbound from the viewpoint of the link target, and conversely, outbound from the perspective of the originator. Inbound links were originally important (previous to the emergence of search engines) as a primary means of web navigation; today their significance dishonesty in search engine optimization (SEO).

In addition to rankings by content, a lot of search engines rank pages based on inbound links. Google’s description of their Page Rank system, for example, notes that Google interprets a link from page A to page B as a vote, by page A, for page B. [1] Knowledge of this form of search engine rankings has fueled a piece of the SEO industry commonly termed link spam, where a company attempts to place as many inbound links as likely to their site in spite of the context of the originating site.

Our SEO experts are ready to examine your site and assist you with high ranking. Inbound link building, Outbound links, Reciprocal linking, Text link exchange, Deep linking strategies, and other Link popularity measures to boost your site’s ranking in main search engines.

Request a Free SEO Quote