Link Building
How do I improve my Link Popularity?
Building Link Popularity is extremely important, first of all stay away from link farms, free for all links and like schemes. They don’t assist you with your Page Rank. You have a bigger alter that your site get banned from the search engines than that you take delivery of a Page Rank boost.
* Get scheduled in the internet directories (Yahoo, DMoz). Submission to DMOZ is the most important thing that you are listed in Open Directory Projects.
* Inquire additional website owners to link to you. A huge way to find other website owners who are maybe keen to link to you is to do a link popularity make sure on one of your competitors. These sites are most of the time in the similar tropic as you.
Search Engine Optimization – Free Tips and Help – Part One – The Title Tag
search engine optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet “chatter”. Having tried many different approaches, starting in 1996: It is ironic that the methods I used back then, still hold true today, to a great extent.
Today’s article is on the infamous Title tag. Often overlooked, occasionally abused, but still effective.
What belongs in this Title? Quite simply: Your strongest Keyword, or Keyword Phrase – usually followed by your business name or personal name, seperated by a comma or dash.
You will notice that when you search for pages at Yahoo(TM) or Google(TM), you will often see the very words you used to search with, at the beginning of the result. These words are bolded, signifying relevance.
The truth is, the day and age of Meta Tags is nearly dead. What is not dead, however are the Title and Meta Description tags.
What is the best way to use the Title Tag?
Arguments will vary, but my approach follows this example: * the symbols <> have been replaced with [ and ].
[title]Widgets, John Smith[/title]
Perhaps, ultimately, only your main KeyWord, or Keyword Phrase should be present in this tag; however, it is customary to include your name, or business name. When deciding which link to follow, the end user is given more information when you include a business name.
Mathematically, the KeyWord weight of your Title tag is calculated as follows:
KeyWord Characters = K
Total Characters in Title Tag = T
Keyword Weight = K/T
In our example above, “Widgets” is the Keyword Phrase, and is a total of 7 characters(K). The total number of characters in the tag is 19(T).
K/T = 7/19 = .368 or 37%
35-50% Keyword Weight is about ideal. Repetition of Keywords in the Title used to a good technique, but I highly discourage it now. Make sure you research your Keywords well! Having problems with your dynamic (.asp .php) documents not being indexed. Make sure your code includes the ability to produce unique Title and Meta Description tags for each page. Meta Keyword tags, are, for most part useless and necessary. Title and Meta Description however are still crucial!
Link Building and its importance
Another important tactic of generating high traffic is that of the article publication. The logic behind the article submission is that if quality work is submitted to the different directories, it would attract many links and this is not only a one time phenomenon, people would repeatedly read the other articles and you can be sure of the repeated references. So it is important that the concept of article submission is not misused and one notable point is that if the articles are not good they would definitely not facilitate the goal of the strategy.
Why is Link Popularity so important?
Now these days, inbounds links are the one of most significant factor for getting a elevated keyword ranking, the most search engines are ranking their search consequence on the link popularity from your site. Not the quantity from the links, but the excellence of those links is important. It’s also important that the inbound links are in the similar tropic. Remember one good link can be more important than hundred bad links. Not only the search engines page ranking is important, good links creates also extra traffic to your website.
Keywords effect your conversion rate
Keywords are important for two reasons.
Firstly by using the keywords which relate to your reader you get listed by search engines accordingly meaning that people can find you. Notice that I phrased the last sentence carefully. I said keywords which relate to your reader. It’s important to understand that what you consider key words might not be the keywords your visitors are using to reach you.
Secondly and from my point of view more importantly keywords help to qualify your audience after they have arrived at your web site. If you click through from a search engine to a web site and the headline or first paragraph don’t strike you as relevant to what you’re looking for you’re likely to bounce. The key words you use help to assure your visitor they are in the right place.
Good use of keywords embedded in your copy and content will firstly help you to attract the right kind of people and secondly help to effectively qualify them as being in the right place. If you manage to attract and qualify them, the reader is then more likely to click through to find out more about what your website is about. If they do that, there is a much higher chance that they will convert to your desired goal.
A good SEO or SEM company in my opinion is one that understands that its about answering the visitors needs, not simply packing the website with related key words and phrases.
TIPS FOR EFFECTIVE LINK BUILDING
Some of the tips with which you can make a better use of this process are:
Links directory: A content rich site with a good relevancy can always act in your favor and developing a link directory can ensure the repeated visits of your prospects. You can choose to have reciprocal links with the sites that are linked to your sites. But make sure about the relevancy of the content. If you have the provision of submitting links to your site then ensure that you screen the links well and remove all the dead links.
Article submission: Fresh content is the requirement of the different websites and publishers. It will offer you added advantage if you offer reprint facility for your content or articles with the deal for a link back to your site. Submit your articles to the different article banks.
Frequent updation on your websites is very much required. This will definitely attract more prospects to your website.
If you have some valuable stuff on to your website then you will find many people just linking to your site. Make it a simple process for people to link with you, you can offer a link to us page that could enable all your graphics, images, text to link to them so that they can use it for their own site. It is good that you display the different terms and conditions for linking on your web page incase you have any.
.com Not Listed in Regional Yahoo? Dont Despair!
If you’re a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you.
Recently my copywriting website dropped out of Yahoos Australian rankings. For quite a while, it had been at number 1 for my primary keywords advertising copywriter, copywriter, and website copywriter. But then it suddenly disappeared. I clicked through about 10 pages of results, and it was nowhere to be seen. I then searched for my domain, and Yahoo couldn’t find it.
Something smelt fishy.
I’d done nothing to my site to warrant a ban, and I still had heaps of links to my site (actually, I had more than ever before).
I’m an Australian advertising copywriter. I’m based just north of Sydney and I host my website with a major Australian host. But my web address is a .com, not a .au. I started thinking this might be the problem.
So I emailed Yahoo support, explaining the problem, and sharing my thoughts on the cause.
And all of a sudden, nothing happened.
So I waited. And I waited. And I waited. And finally, after about a couple of weeks, I received an email from a Yahoo support representative informing me incorrectly that my keyword wasn’t featured in my page title or description. I should remedy this shortcoming and re-submit my site to Yahoo.
Frustrated, I replied. I repeated the important facts from the first email just to ensure they listened. They hadn’t even searched for my domain to confirm that Yahoo no longer recognised it.
When they got back to me this time, they had started paying a bit more attention. The support rep confirmed my suspicion that Yahoo had excluded my site because of its .com URL. Her very helpful solution was that I should change my domain to .au! She included some ridiculously complex instructions for how to do so, and sent me on my merry way.
As you might expect, I wasn’t satisfied. Nor was I merry. I explained to her that this was not an acceptable solution because all the links to my site on the internet are pointing to the .com and my email address uses the .com.
She was unmoved. She asserted that this was the best and only way to solve the problem. It might help if I added my primary keyword to my title and description.
My laughter was not good humoured! I wrote back expressing my displeasure at this solution. I painstakingly explained how Yahoo had made a mistake, and that if Google was capable of recognising my Australian business despite its .com addresses, I would think it’s technically possible. I also cited several other .coms in the first couple of pages of Australian results.
No response.
The situation didn’t look promising
If this sounds like a familiar story to you, don’t despair. A week or two later, I searched Yahoo Australia for my primary keyword, and surprise, surprise. My site was ranked number 1 again!
The moral to the story? Don’t be intimidated by Yahoo. Trust your instincts and don’t give up. If you’re an Australian business with a .com, and you’re not listed in Australian searches, this might be why. In fact, I would think this story is relevant to all regional Yahoos. (Of course, before making any accusations, it’s a good idea to make sure your site is properly optimised and that you have plenty of inbound links.)
Anyway, thats my story. I hope it helps someone.
And they all lived happily ever after. So far at least
How Does Link Popularity Work?
Here’s an example of how I consider link popularity works:
Let’s say that Sally Pizza Palace Web site has a link to Michael Clothing store. This almost certainly won’t assist Michael link popularity for the keywords “men’s clothing.” However, if both Sally Pizza Palace and Michael Men’s Clothing Store are both situated in the city of Sydney, and people are penetrating for “men’s clothing in Sydney,” the excellence of that link, may have now gone up a small. There’s now a ordinary thread (Sydney) between the sites. It probably won’t help for those people simply probing for men’s clothing, but may help if they’re searching particularly for stores in the City of Sydney. A higher quality link for Michael, though, would be one from “Sam’s Clothing Store Directory,” which lists a whole group of clothing stores that can be found on the Internet. That is precisely the kind of link that the search engines would credit in the direction of link popularity. The key is in having that ordinary thread between the sites.
Link Building that make logic: Who to Link To
When you are engage in building links to enhance your link popularity, who to link to? The query of where to link to enhance ranking can be puzzling. Logical thoughts is needed to attain link popularity in a natural means.
Google Page Rank
First and Primary, Page Rank is part of the algorithm of Google’s positioning in the search engine results. New search engines utilize link popularity in their algorithm to assess your website as well. But Page Rank is only one of the 100 plus criterion Google uses to assess your web pages. Use the thought of Page Rank as a “tool” to assist make decisions, there is no need to exist and die by the results. Link popularity itself is simply one way to progress your ranking.
Should You Link To Them?
Think about it. You see an excellence website; you see high-quality content. The website is a “Mom and Pop” site with little ranking. Thus what if the Google Toolbar says Page Rank 2/10? That 2/10 might one day be 8/10. More prominently, you are linking to it since it is good to link to for your guests.
What is The Google Sandbox Effect?
However the website is not hindered as much as the links that are reciprocated from other users. Newer links that are created are put on a probationary status until again they pickup in rank from other matured sites or placed directly by an ad campaign. The idea behind the hindrance is to prevent a fast ranking to occur on a new website. The usual holding period seems to be between 90 and 120 days before a site would start obtaining rank from reciprocal or back linking.
Some advice has been given to have companies you are going to reciprocate back add your link first to the website. This may help grandfather your site in, thus reducing the waiting time associated with new websites. People have noticed a 0 page rank when first signing up and receiving a bolstering 7 page ranking after 4 months. Why the delay? The fact is, that if people realized how easy it would be to get a high ranking, would that take away the credibility of the engine. It depends on whom you ask, but it does seem to be happening frequently to newer subscribers. Do not discontinue back linking, your rank will eventually appear.