Link Building
How to get linked without even trying?
These are the types of things you require to think about when it comes to the link popularity of your site. How can you create your site so good that others will be only too eager to link to it, without you even having to inquire for it? If you can figure that out, you won’t have to worry about link popularity still again!
Why is Link Popularity so important?
Link Popularity – The Ugly, The Bad and The Good
Link popularity is a gauge of the quality as well as quantity of web sites which link to your site. The hypothesis is that great sites will attract lots of links whereas poor sites won’t. But, you notice that word “quality”, true? Yep, the search engines would think the quality of your links, not just how several you have. So, just as you have tweaked your keyword density and Meta tags, you need to be certain your links also exemplify the relevancy of your site.
So what are those darned search engine spider looks for?
The GOOD (Improve link popularity):
1. In coming links from quality web sites associated to the topic of your site
2. Links from main directories
The BAD (most likely unnoticed by search engines):
1. In coming links from zilch pages, or other less quality sites
2. In coming links from web sites with topic not related to your site’s topic
The UGLY (most likely to damage your link popularity):
1. Links from web sites that are nothing but a link or banner “farm”
2. Links to your web site that are buried in a long list of links on unrelated sites
By the method, the search engines look at the links OUT of your web site, too. As much as probable, out-going links must provide your visitor by an additional valuable basis of information linked to your website’s topic.
Do your greatest to avoid the enticement to put in your website URL to any site that would have you, or to swap a link with anyone who asks. And, be very cautious on using software to build a “links page”. If these sites have low quality and/or immaterial to the topic of your website, exchange of links with them can actually injure your link popularity.
So, what’s the best method to get good quality links?
Your first strategy is to fill your site with high quality content. No one needs to link to a site with deprived content. And you are more likely to obtain links with no even having to ask! Second, get scheduled in the main directories. Third, look for out quality sites with topics associated to yours and demand that they link to you site, or if they will swap a link with you.
The search for links can be dreary, but it is definitely value the time as well as effort. Luckily for all of us, there is a fresh free service that will radically cut that effort and time.
Even if you are not involved in increase of your search engine ranking, being listed on other pertinent sites is still a fine idea. These kinds of links will sometimes carry you a lot of traffic all on their own!
Link Bait Hooks
Resource Hook
- A comprehensive list of blogs in your niche – link out, and links will come in, i promise.
- A practical/useful or even fun tool related to your niche
- A How To based on your niche
- A compilation of news stories on a theme. Sprinkle a little analysis in there, and you’re good to go.
News Hook
- A genuine Scoop. Get to the news first
- A compilation of news, as above, its a resource aswell as a news hook.
- Expose a story for a fraud, or to be flawed. You really have to know your subject to do that, but links flow like water if you can debunk a popular meme
Contrary Hook
- Be the only one in your niche to find something to not like about a story, or like about a story/product.
- On the same theme, post “Why
is WRONG about…”
Attack Hook
This works much the same as the contrary hook, you just get to be much, much ruder. It’s a tough one, because just posting about such a thing could land me in hot water. But then im not here to play nice, i’m here to talk about gaining traffic, and whilst an attack hook is 99/100 NOT the way to go, sometimes it’s absolutely killer, and can gain you credibility and reputation overnight.
Really though, careful with that one. It can just as easily go the wrong way.
Humor Hook
These kinds of hooks are just too easy.
- Search flickr, or photoshop a bizzare pic of your subject
- Post “10 thing i hate about…”
- Post “You know you’re a
when…”
Funny thing is, those things always get links, it’s like people never seem to tire of them.
What is a quality link popularity?
Art Of Link Baits
In order to bait a link, you need a hook. Hooks come in variety of flavors, some of the more popular would include:
- News hook
- Contrary Hook
- Attack Hook
- Resource Hook
- Humour Hook
There are others, but you see the point. There are two main types of hook in there, the nice hook, and the nasty hook. I’d say in most cases you can get away with a contrarian viewpoint, but not an attack. No one likes an arsehole, so there’s no real benefit, as sure you may get a ton of links from outraged blog peers, but they’ll likely ignore anything else you write.
Saying that though, it’s a judgement call. I’ve often slammed someone on a blog, but you need to be able to judge it very well. Go just a little too far, and you’ll do more harm than good.
Steps for building link bait
Link Bait is a technique used to create links by creating content that appeals to social networks and blogger’s.
The purpose of building link bait is to develop incoming links to your website. Certain thing that may confuse you is how links to internal pages on your site helps you rank highly.
Here are the steps for building link bait:
1. Just find out what appeals to others so that they can link to you.
2. Write a great article on a subject which people are interested in reading.
3. If you are not sure as to how your new link bait will be received, test it. When you want to test your article as to whether people are interested in reading your article, try to visit a few forms and post the link to it and see what the reaction is. Just see as to how they’re going to be received by your site visitors and site owners you are hoping will link to it.
4. It is time to link the content inside your site. If you feel your clients will enjoy it, add it to the navigation.
5. There are various ways through which you can promote your link. Promotion can be done through your site like building large buttons on the homepage, navigation or other prominent spots. Try to add in any industry newsletter.
6. Now the time is to watch your stats and back link counts to monitor the success. If there is heavy traffic or backlinks you may just want to do the same thing again. But if the results are not satisfactory then just consider how well you have performed the five steps above, how they might be adjusted, and what else you can do.
A successful site will continue to develop greater and greater numbers of incoming links through a variety of methods.
Spamming
1. Hidden text:
Hidden text is using identical color text on pages as the background color. In order to acquire a superior keyword density, webmasters occasionally add a set of keywords as hidden text since they are not visible to the human onlooker but can be examine by the search engine web crawlers in the source code of the particular page. Most search engines can now notice which pages use such technique and disregard or forbid such sites.
2. Doorway pages:
A doorway page is a web page intended for search engines so as to rank fine for precise keyword phrases as well as redirect a user to a dissimilar page on visit. This is known as “switch & bait” method. These pages frequently rely on recurrence of the keyword phrase, and attempt to “trick” search engines into ranking them fine. Most search engines can now notice techniques such as “Meta Refresh” and punish such sites. If you have used doorway pages on your running website and it is not penalized, you stand a good possibility to come out clean by removing these pages instantly.
3. Doorway domains / multiple domains with similar content:
This method uses URL redirection meant to show another web address for the similar web page or several domains shows same content. In a typical case, the user type in a web address as www.new-blue-widget.com but the URL is redirect to www.widget.com. Alternately, these two websites show the same content that one or other may rank very high in search engine result pages (SERP). Most of the occasions these domains are register by the similar party. A lot of people also use ‘disposable’ domain name in transfer out email spam so as to defend their main domains. Search engines can simply spot these techniques.
4. Duplicate content:
Many site owners attempt to enhance their content base by making multiple pages of the similar content either on the identical site or doubling the same site over numerous domains they may own. Search engines shun cluttering their index with replica content and penalize sites which do extreme content reproduction in order to ‘trick’ their algorithms.
5. Cloaking:
Cloaking is a method of serving keyword stuffed spam page to search engine spiders by noticing their IP address, while serving totally dissimilar pages to human guests. This is diverse than geo targeting wherever you may show unlike content to different guests based on their county or language. The search engines can distinguish between the two and may penalize your site if you attempt to ‘trick’ them. If you want to shun any penalties, the thumb law is to show the similar content to search engines that you illustrate to the visitors.
6. Keyword spam:
Keyword spam is a method to stuff a lot of keywords all above the page – in the Meta tags, Anchor texts, Title tag, Alt Attributes etc., in an effort to increase keyword density or accommodate great number of keywords on the same page. This not merely results in the page text to sound stupid to your reader, but you also mislay the ‘theme’ of the page.
7. Excessive HTML markup:
It is general information that search engines give extra credit to text marked as Headline else other attributes like making the text colored, italicized, bold, underlined, etc. In an attempt to improve significance of the text, a lot of webmasters do an extreme HTML markup of their page content and conceal the ugly display behind a shrewdly made CSS.
Link bulding campaign
Although in a link building campaign more stress should be placed on procuring exclusive back links for your website, you should look at additional ways of building links as well like reciprocal linking and article submission. A lot of time in many link building campaigns, the webmasters blindly follow quantity of links quite looking for quality links. It is significant to understand that large number of links will not get better your rankings if they are not coming from excellence and credible websites. In your link building campaign you also require to concentrate on quality of links for a small number of good quality links from senior ranked websites will provide you more traffic than links from inferior ranked websites.
Moreover a link from websites that are not supposed can do more injure to your rankings than good. It is also significant to link with websites that are in your area of business because this will give you a more under attack traffic to your website. So when working on your link building movement make sure you make a catalog of all the websites in your field and link only with them because linking to websites that are not in your niche can get you traffic but will not be able to improve your sales. The process of link building can be time overwhelming and tedious but since it forms a big part of your internet advertising campaign it cannot be unnoticed as well.
Link Manipulation
Websites who conquered the rankings since of link popularity abruptly became unstuck and are at the present, nowhere to be seen. Websites with minimum popularity but great content as well as even those with little content and average popularity have begun to take over the rankings for their given terms. Many people guilt Google, blame SEO’s and anyone else they can guilt. These are gratis rankings that you’re contending within, which are incessantly being manipulated to use each inch from the system structure.
Users are not going to bear this for long period if they cannot find excellence content and products when they look for. With this abrupt upset and some minor change by Google, the results will ultimately steady and those who once subjugated will still not be seen.