Link Building
10 tips to promote your websites
1) Find the right site to do a reciprocal link exchange with. Define the kinds of sites with which you want to trade links. These sites are normally in your website’s category of interest, or sites that you feel your visitors might find interesting.
2) If you are at the beginning of promoting your site and want to see results soon, exchange links with popular and quality web sites. This doesn’t mean that popular web sites will accept that, but you have to try. Don’t hesitate. Lots of popular web sites that are in another category of interest, maybe accept exchange link with you. It’s your decision..
3) When you contact the webmaster of the other site, you should be kind. Tell him that you run a site that has a similar topic and describe your site a bit. Say that you like his site and have included a link to it in your site (give him the address of the page where the link is), then ask him to return the favour by linking to your site. If you never get a reply or your proposal gets rejected, just forget it and find another site.
4) Never be disappointed! There are a lot of webmasters who will exchange links with you.
5) Be patient! With hundreds of thousands of sites out there, it takes time and efforts to find and choose web sites for reciprocal links. Keep working.
6) If another webmaster asks you to exchange link, give him an answer. If you deny, explain why. If you like the content of that web site then add the link. Every link is useful.
7) Exchange as many links as you can. Don’t be afraid to swap links with competitor websites. This is not going to hurt your business. World wide web is a huge area. Internet has space for everyone.
8) Don’t remove your link without contacting the webmaster of the other site first. Some webmasters agree to exchange reciprocal links, add your link on their site and after a few days/weeks they remove it without noticing you. You should check the site of your partner every now to see if he’s keeping his part of the deal. If he is not, contact the guy and kindly ask him to explain why your link has disappeared. If you don’t get a satisfactory explanation, remove the link to his site from your site and find another partner.
9) Prefer text links rather than graphics as this would be more search engine friendly. If you want to make your site more impressive and satisfy your partner, add a graphic link too, but don’t overdo it.
10) Your reciprocal link request is more likely to be taken seriously if you have your own domain! Some webmasters may not even wish to trade reciprocal links with websites with URLs based on other providers’ domains, fearing the sites are not high quality. If you are serious about your website, consider getting your own domain. It costs some money, but the cash spent is well worth it when you realize how much better your website will be perceived in the eyes of your visitors.
Link Building Services
A high-quality link Building strategy is must and sure before we start on link building campaign. Few Good Links be able to do much better search Engine positioning when evaluate to vast links which are not value.
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2 steps Website Marketing Made Easy
Promotional Articles & Repetition
If possible, you want to release a few promotional articles, at the very least. Timing is important. For example, if all you have is three articles currently, space their release. Don’t release them all at once. Promotional Articles can be fast acting. Yet, it really depends on the market the article is geared toward and how well it is written. I have seen my articles end up on other websites within hours of release.
Once released, the search engines will begin to pick up the fact your article is on other indexed websites. When this happens, your back links go up, which can continue for quite some time. Without a doubt, you’ll discover the process for releasing promotional article to the world quite simple. At my website, JasonAMartin.com, there is an article all about how to do this.
Further Linking
Once you have allowed a little time to pass after step three, your website will begin to take hold. When it does, it’s time to seek solid links on other websites. Stick to websites that are either on the same topic or related. For example, if you owned a website that sold cheese, receiving a link from a website that sold motor oil wouldn’t be beneficial. However, receiving a link from a website about cheese or wine would.
As time permits, search for smaller websites in your field, then see if they sell advertising on their front page for a small fee. For example, one night I found a website, which was set up decently in the search engines and was on the same topic as one of my websites. The site offered a homepage text link for $2 per week. I not only received a nice link to help my search engine status, but a possibility for highly targeted traffic as well. The Internet is full of on-topic websites for you to locate for potential profitability.
Analyzing Visitor Traffic
Log analysis can help you determine:
- Number of visitors who come to your website
- Number of pages viewed
- Average amount of time spent on your website
- Most frequently viewed pages
- Terms visitors type into commercial search engines to find your site
- Terms visitors type into your search box to find information on your site
- Top entry websites (where your visitors came from)
- Top exit sites (where your visitors went when they left your site)
- Most popular browsers used by your visitors
What are Sitemaps?
Sitemaps is a simple way for webmasters to tell search engines about various pages on their sites that are accessible for crawling. In its simplest term, a Sitemap is an XML file which lists URLs for a site all along with additional metadata about all URL (when it was finally updated, how often it typically changes, and how significant it is, relation to other URLs in the site) so that search engines like Google, Yahoo, Msn etc can more astutely crawl the site.
Web crawlers generally discover pages from links inside the site and from new sites. Sitemaps supplement this information to permit crawlers that support Sitemaps to pick up every URLs in the Sitemap and study about those URLs using the related metadata. Using the Sitemap protocol does not assurance that web pages are incorporated in search engines, but provide hints for web crawlers to do a superior job of crawling your site.
New Website Marketing Made Easy
Preparation
Before going out to proclaim the glory that is your website, first make sure it’s in tiptop shape. Was your website carefully and professionally constructed? That includes content copy. It’s vital that your copy (the text on your website) be written well, including a logical flow, clarity, good sentence structure, wise word choices and proper grammar/punctuation. Studies reveal the average Internet visitor is getting more sophisticated and expects features, such as proper language use (whether English or another language). Fail in this area and you’ll lose business. It’s that plain and simple.
Now that your copy is humming, how is your search engine optimization? Did you at least look into some basics? Search Engine Optimization is the act of making your website search engine friendly and more likely to appear under the keyword phrases appealing to your targeted audience. While it can be a complex process, the basics should include having your pages search engine friendly, containing some keywords to attract your target audience. Once these two components are satisfactory, you’re ready for the next step.
Links
Your website needs links. Today, even a simple link exchange can be complicated. Many website owners don’t want to reciprocate links with a new website. So how can you advance if you can’t get links? Thankfully, there are alternative solutions. When you’re first starting out, don’t spend too much time trying to find websites willing to link with you. Instead, work on establishing yourself first.
Today’s Internet world revolves around content. Website owners across the globe are just waiting for free content from people like you. So the best way to gain links to your website in bunches is by providing content to other websites–also known as “promotional articles.” These articles offer other website owners something of value. The result? Your new website receives many one-way links from other websites easily.
Naturally, your article needs to be written well to succeed. Simply throwing words down on paper doesn’t cut it. The better your article is written, the more it will appeal to website owners. In the end, you’ll glean more worldwide coverage, which is what you want. Not a writer? No problem. You can visit PromotionalArticles.com and have promotional articles professionally crafted for you. Simply slap your name on them and away you go. And even if you’ve written your own article, I strongly suggest using their editorial service. As every good writer knows, all writing should be professionally reviewed and polished by a savvy editor before publication.
Review reciprocal links regularly
Importance of review link
- Broken or dead links drive people away. Users will leave your site to look for the information elsewhere and may not return.
- Broken links keep search engine spiders from properly indexing your site.
- Broken links and code errors make your site look bad and confuse your visitors. It gives the impression that you are not actively maintaining your site.
- Even if links aren’t “broken,” they may no longer be relevant or appropriate. URLs sometimes change hands and may no longer be providing the same original content as before.
Implementation
Here is additional guidance from the Federal Web Managers Council to help you implement this requirement.
- Establish a process and schedule for reviewing existing links to make sure they work and they still add value.
- Review links monthly or quarterly, at a minimum. If you have a large number of external links (for example, a “portal” site), you should review links more often.
- Include the review schedule in your linking policy.
- Consider purchasing or developing an automated link checking tool. Search the web for “automated link checker” to see what products are available.
Top Rankings In Search Engines?
Despite of this fact we all, who are involved in Internet Marketing, do our best to reach top positions in search engines, knowing that this is almost a guarantee for getting visitors – for making sales. But to believe that just a top ranking will stay as guaranteed asset for ever, is too optimistic. Top rankings are a very good thing but, you can never have 100% control over your position. Therefore, if one day you reach a top position and visitors begin to flood your site, – keep in mind – your position lays in the hands of the search engines leading personnel.
When I say search engines, I am talking the major search engines. Google, Yahoo, MSN.
More than 80% of all searches worldwide occurs through them, which means, your site will get more traffic from Google, Yahoo or MSN as from all the other search engines together. This major search engines, Using their leading position, are creating the “Internet laws”, making you a hard time in optimising your pages for high ranking. The page rank, how you know, is calculated through periodically changing algorithms. remember Googles “Florida Update” from October 2003 , when many sites lost their top position and hundreds of thousands of dollars with it, because of a totally new algorithm.
Analyzing Web Logs & Visitor Traffic
Log analysis can help you determine:
- Number of visitors who come to your website.
- Number of pages viewed.
- Average amount of time spent on your website.
- Most frequently viewed pages.
- Terms visitors type into commercial search engines to find your site.
- Terms visitors type into your search box to find information on your site.
- Top entry websites (where your visitors came from).
- Top exit sites (where your visitors went when they left your site).
- Most popular browsers used by your visitors.
Link Popularity
Link popularity consists of:
- Number of links
- Quality of links
- Number of times people click on links to your site
- How long end users visit your site
- How often people return to your site
In other words, do your site visitors:
- Continue navigating your site?
- Link to your site?
- Bookmark your site?
- Return to your site?
Factors That Affect Popularity
- Substantial and unique content
- How other sites are linked to your site (anchor text)
- Site usability