Adwords Home Page Now With New Features
Many advertisers want a quick snapshot of account performance and a summary of any important problems to address on their home page of campaign. However, the details vary quite a bit: Some advertisers want to rapidly identify any keywords with bids below their first page bid estimates. Others might want to focus on campaign-level metrics before diving into keyword stats or use a graph to quickly recognize any major fluctuations in performance. In short, customization is key!
With this in mind, Google has introduced a new version of the AdWords Home tab. Just like before, the page features a summary of account alerts and a graph of account presentation, but it allows for more extensive customization to help you check the parts of your account that matter to you.
The modules on the Home tab are based on saved filters created on your Campaigns tab. This provides you with the flexibility to define accurately which metrics and sections of your account are important to review right when you log in. You can access it now by clicking “New version” on your accessible Account Snapshot page.
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