Are Meta Tags Important For PPC?
You are sure that there are some value for meta-tags in SEO and then what about PPC? Your ads are not going to use them. But landing pages? I’ve seen landing pages without meta tags. But I think landing pages with carefully associated meta tags can do much better. The 3 meta tags you need to consider for your landing page content are –
* Title
* Description
* Keywords
Don’t spoil your landing page content with meta tags that aren’t helpful like robots tag, author tag, copyright tag, etc. These tags don’t help the search engines at all. Ensure that your title tag has your keyword in it somewhere near the beginning. The title of your page will appear at the top of your reader’s browser and should be well-written. That will be seen in the SERP for your organic listings so make sure you have a well-written and optimized title. Your description tag will be the description that comes in your search engine listing. This is important, particularly if your pay per click ad appears on the same page. If you have a well-written description then you increase your chances of getting the click-through. Don’t add a huge list of keywords to your keyword tag. If the keyword doesn’t appear in your content then don’t include it in this tag. Not only will that affect your organic listings, but it will also affect your quality score. Meta tags are just one way of influencing your quality score. Give them the value they deserve.
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