First letter of Ads in Lowercase Vs UpperCase in adwords

Many have a problem with ads whether to make the first letter caps or not. From my experience it doesn’t matter whether the first character in any word is caps or now there won’t be any difference in conversions.

Say if you have 2 Ads with same keywords one saying Perfume and other perfume Google Adwords will treat both these versions in a different way. Both ads will split the impressions and clicks between them. Eventually only one Ad will be shown.

Splitting the impressions and clicks just for 1st letter change is IMO insane i recommend testing both versions for sometime install good conversion tracking see which one converts better and drop the other version all together.

thanks,
SEG

PPC strange question – how to get maximum traffic regardless of the industry

Well I just saw this post and believe me it took me by surprise a member in digital point forums asks regardless of the amount he wants to get maximum visitors to his website. He wants more than 10,000 valid visitors in 24 hours. I feel people like him are the ones who make Google rich.

This is his post
“i dont mind content network/search networkwhich niche its easy to get clicks from adwords..i need around 10000 visitors per day..what keywords and max bids i choose?what niche but i need only usa canada uk aus traffic..anybody can help”

He had a very detailed follow up down the thread it says

“well other then adword where i can get 10000 visitors a day.. or 20000 visitors a dayahh not the PTC sites like bux.toi dont want to be a sucker all day doing seo freebies linkexchange etc.. only to see some 300-500$ month with no gurantee of future..i don’t want to get 20000 visitors in like 30 days..i want to see this business as real business..according to my calculation20000 usa visitors clicks =$1000 (5cent per click) (not the adult niche)so if i can buy traffic cheap and get them to click .. (what ever niche it is what ever site they want . it can be copied from good ones or outsourced to build the one visitors looking for)Don’t tell me i have to be a niche guru.. i can go to any good niche forum and get the highest viewed threads..and i can get the conent easily and be the next niche guru..Don’t tell me how much i have to invest in advertising to get 20000 visitors per day.. and i will make big loss.. I have all sort of option to cut the cost to 60%i am not here to become a webmaster .. i am a businessman. I mean business.. and continous business.. I don’t care what i have to invest..i have seen few pharma affiliates making 15k monthly with hired bulk mail servers and purchased online pharma buyers email list but i don’t want to start anything illegal.. or spam..so many years and you guys even dont know what niche can get billions or millions of visitors per day? what keywords get billions or millions of visitors per dayinternet marketing gets 10000 visitors easy? i think this is 100% scam.. webmasters are not even 600 000 in total.. and most are dead.. and engaged in other stuff then webmastering..or is it just the todays top news keywords only gets billions of visitors per day and mostly from utube bbc and other news site? what i want to do ispush 20000 traffic per day to 1 website (from a good adnetwork not bux.to)600 000 traffic in 30 days..reduce the cost of advertising via blackhat methods..burn my bank balance..and see how much i made in 30 dayshow much affiliate commission how much in pay per click ads.. how much pay per play how much pay per signup how much pay per sale etc etc..”

I still doubt whether he is really looking for visitors or just fishing around for information

Pay per click ad script – some pay per click ad scripts

Many of us would like to have Pay per click ad serving scripts. There are some pretty good ad serving scripts available in market some of them are pretty popular.

We do have some open source ad servers too best of them is http://www.openx.org/ its an amazing ad serving server which can be installed pretty easily. The scripts behind openx is easy to run.

Some paid scripts are Pay Per click Ad serving Script,
Inclick PPC ad server
AJ PPC ad serving script etc.

We will be adding more to this link keep checking this post

Comscore latest press release Google up 2 %

Microsoft Live Search Offers Cashback

Microsoft live search is now offering cashback for searching using their search engine and buying products. Currently cash back option is available for US residence above 18 years only. Microsoft is inventing all possible ways to compete with Google which is definitely a great strategy,

What is Live Search Cashback?
“Microsoft Live Search cashback is “The Search That Pays You Back”. Find great deals on millions of products from hundreds of brand name stores that you know and trust. You will be able to earn cashback savings based on a percentage of the product price. Your savings will be paid to you via your choice of a deposit to your PayPal account, direct deposit to your bank account, or a check in the mail. It’s that simple! “

Microsoft live search product URL,http://search.live.com/cashback/
To read more about live search read the FAQ here http://search.live.com/cashback/faq

Craigslist counter sues ebay Inc, Ebay gets fired back by craigslist

Ebay recently had a lawsuit against craigslist now craigslist has counter sued ebay,

Lawsuit by craigslist and its claims read here http://blog.craigslist.org/etc/cl.vs.ebay.html

I am on Craigslist side. I love craigslist and hope they come out of this crisis soon,

Craigslist official blog post

“We filed a complaint in California today, charging eBay with unlawful and unfair competition, misappropriation of proprietary information, deceptive passing-off, business interference, false advertising, phishing attacks, free-riding, trademark infringement, trademark dilution, and breaches of fiduciary duty.
We respectfully ask the Superior Court in San Francisco to enjoin this conduct and order eBay to (1) make full restitution to craigslist, (2) disgorge their related profits (3) restore to craigslist all shares of the company acquired by means of, or for the purpose of unfair competition, and (4) pay punitive damages for their malicious behavior.”

http://blog.craigslist.org/2008/05/unlawful-and-unfair/

Blog hacking with Hidden links injection

Lately lot of vulnerable blogs are compromised and hidden links are added to the blog. Some of the hidden links are pointing to porn sites or some of them are so vulnerable that when the page loads those links will call some malicious scumware or malware.

Especially word press older versions had these problems . Latest word press versions are well patched and dont have these vulnerabilities. Google’s automated detection has a built in notification system where if a vulnerability for a site is detected the site owner is notified to the email listed on their site. Also in certain cases Google will remove the pages from search engine index for 30 days and the site owner needs to clean the website and submit for reinclusion.

So i recommend keep checking your blogs often and don’t leave it unattended it will look to your site being totally removed from search engine results.

keyword research without online tools an interesting discussion

Webmaster world has an interesting discussion on how to do a keyword research without Online tools. This is a very interesting topic today there are not many online keyword research tools available. Only tool is word tracker which is a paid keyword research tool. Some people don’t like using paid research tools we used to have overture keyword suggestion tool but after yahoo acquired Overture the keyword research tool slowly disappeared and now its not working at all.

So without the facility to do free online keyword research how can we come up with a targeted keyword list.

Here is an interesting thread http://www.webmasterworld.com/keyword/3643349.htm which discusses the same.

Chameleon makes an interesting post in this thread

“. If I might add a little flavor to the soup.. 😉
Word-stemming has become severely important to ranking well for selected keywords/phrases.
Some time back, Marcia (former moderator of Google search News) posted a few links to the Google patents.
They are well worth reading.
At first blush, one would think that a good start to discovering what Google might be looking for re: related words/phrases would be to examine No’s 1,2,3,4, & 5 in the desired SERP’s, click on “Similar Pages” below each, and see what’s there.
Alas – not very reliable. Why, I can’t say; But after months of trial & error… I made some pretty useful discoveries.
Re: A website that is 95% about “blue widgets”, and 5% about “purple thingys” – the purple thingy pages would often out-rank websites that were 100% about blue widgets, for the “purple thingy” term…
Why? Because the few pages in the 95%/5% website had good internal links to adjacent pages full of related words/phrases.
Wikipedia (if applicable) was a good place to discover related terms
Google seems to be extremely smart about related terms.
E.G. A website about “telephones” is well served to include words/phrases such as ‘DTMF’ / ‘dial tone’ / ‘handset’ / ‘cords’ and other such words/phases that aren’t in the typical layman’s “telephone vocabulary”.
Keyword-based File-naming gets tremendous mileage form Google for rankings. Again, it wasn’t unusual to see a website with a PR of 3, out-rank a website with a PR of 4 or 5, simply because the site with lesser PR, had file names like “blue-widgets-for-dohickeys.htm” and the higher PR sites did not. {** Google likes dashes between the keywords much better than underscores, as well}
A web page about “purple thingys” MUST have these words, and preferably (1) related term in both the <-title-> and <-description-> tags. Old school for sure, but careful research shows this is still worth its weight in platinum.
Again – seemingly old-school, but Gbot absolutely loved pages with keyword-rich menus.
Websites that had redundant key phrases, that appeared in the same place in multiple pages, that differentiated the redundant pharses with an individual font-color or font-family from the main copy, fared far better than those that did not.
To supplement this, may I also mention:
Enclosing the redundant phrases in <-h2-> and <-h1-> heading tags did nothing whatsoever.. in fact, often it seemed to have negative value.
Having the redundant text at the top of the page, and related words/phrases at the bottom, both carrying the same differentiation from the main copy, was also effective
A web page that couldn’t logically or aesthetically have good internal links to pages with related words/phrases could do almost as well with a clickable pop-up window included somewhere in the page containing word-stemming;
Moreover, Google would often list this pop-up page, (provided it was a full-flavored HTML page with good copy but with it’s size trimmed by the pop-up command’s dimensions) as the 2nd most important page in the site “about” the key phrase –
However, the pop-up page needed different <-title-> and <-description-> text; Again, using word-stemming.
A good question is: What’s all this worth?
After many months, and following the above somewhat didactical policies, I drove three different websites from <50 to Top 5 spots in the desired SERP's.. and some of these SERP's had dozens of relevant competitors, with better PR! "

Adwords alternatives a discussion in digitalpoint forums

When i was going through digital point forums this particular thread caught my attention. It was a discussion about how a user is getting 18000 pageviews per day but make only 3$ with Adbrite. It looks a bit ridiculous problem .

Most probably the page views are caused by same people refreshing of visiting the site again or could be just some random bot trying to hit the site. Soon ill be posting a review about different alternatives based on interviews we conducted with various people. ill be posting them here very soon.

Adwords Ad-rank or Adrank how to perform best in adwords

Today adwords advertising is all about quality and relevancy. If you have good relevant ads you will have definite win win situation.

Mainly to be in top 3 of the adwords advertising you need to have a very good Quality score as well as very good relevant targeted page. SEO plays a small but important role for Good quality scores. A good landing page makes users happy and that is what search engines are looking for. Search Engines are looking to make sure best quality sites are served to their users. We have client sites ranking on top 3 in Adwords for long consistent periods mostly because of relevant landing pages created by us. Good landing pages help both in SEO and PPC. We optimize the same relevant landing pages for top rankings for targeted keywords and it works best.

Remember apart from Quality score and landing pages the factor that is more important is the CPC. If your bid is high enough to get through the top level eligibility then quality score will he you rank better and for a long time.