Adwords Ad-rank or Adrank how to perform best in adwords
Today adwords advertising is all about quality and relevancy. If you have good relevant ads you will have definite win win situation.
Mainly to be in top 3 of the adwords advertising you need to have a very good Quality score as well as very good relevant targeted page. SEO plays a small but important role for Good quality scores. A good landing page makes users happy and that is what search engines are looking for. Search Engines are looking to make sure best quality sites are served to their users. We have client sites ranking on top 3 in Adwords for long consistent periods mostly because of relevant landing pages created by us. Good landing pages help both in SEO and PPC. We optimize the same relevant landing pages for top rankings for targeted keywords and it works best.
Remember apart from Quality score and landing pages the factor that is more important is the CPC. If your bid is high enough to get through the top level eligibility then quality score will he you rank better and for a long time.
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