Google adplanner now available for everyone:
Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions. With Google adplanner you can define users by languages and demographics, you can search for websites that are related your audience, get statistics of websites from over 40 countries. Google adplanner can help you get data from millions of websites and later you can sort out and decide which websites you will be advertising.
Google ad planner has auto refresh capabilities for the list of sites you compile based on change in criteria set by you.
Also if you have trouble with deciding audiences ad planner offers a list of typical audiences from which you can select. It also provides a comprehensive way of researching sites.
Manage your site results
With three new site ranking methods, you can decide how you want your site results ranked and displayed. You can choose between sites most likely to attract your target audience, larger known sites to increase your campaign scale, or a balance between the two. By applying other site filters, you can narrow your search to only sites that accept ads, sites in specific categories like “Video Games,” or sites that end with a particular domain suffix like “.edu.”
Visit and start using ad planner here: www.google.com/adplanner
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