Google Analytics – Find Route of Your Site Traffic
If you have access to your client’s site, include urchin code (Google analytics). Simply including the code is not enough. You have to monitor it on a daily basis. Set goals in analytics. That will help you to find where your targeted users are coming from and where they are dropping. If you have an OsCommerce site, you can set a goal for your checkout success page. You have an option to set steps for this goal. Keep login, login success, payment and checkout as your steps. Even if your visitor is not reaching till checkout success, you can see the visualization of steps and number of visitors comes to each step and their entry and exit points. If you see many people are exiting in a particular page, check that page thoroughly and make the desired changes.
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