Make Your PPC More Efficient By Finding Keywords With Lower CPC
Spending money on online advertisements is easy, making a profit is tough. One way to decrease your pay-per-click (PPC) costs is to target lower-cost keywords. Reducing the average price you pay per click will lessen your conversion costs, which means more money for you. Here are some simple tips on finding the low-cost keywords that will make your PPC campaigns more competent.
1. Avoid generic keyword phrases.
It is tempting to use broad one- or two-keyword terms like “shoes” or “car accessories” in your advertising, as these keywords have a lot of search volume. But that volume makes them very accepted with other advertisers, which increases their cost-per-click (CPC) values significantly. Instead, bid on long-tail keywords – keyword phrases of three or more words that are tremendously targeted and have much lower search volume. Lower search volume means lower costs.
2. Bid on exact or phrase matches only.
If you do not restrict your bids to correct and phrase matches only, you give the advertising network a lot of leeway in where it shows your ads, often matching keywords that are not applicable or are only marginally relevant to your targeted audience, which increases your advertising costs.
3. Target the right geographies.
It is easy to have your ads run worldwide, but if most of your buyers are in one or two countries, why would you dissipate your advertising on the other parts of the world? Local advertising can also drive down costs, again by targeting just the areas where your buyers are expected to be found.
Using lower-cost keywords definitely requires more work on your part, however, both to research the keywords and to produce and manage the resulting advertising campaigns. Expect to spend considerably more time setting up, testing and tweaking your ads than you did before when you used generic keywords. You will want to spend in a good keyword tool or two in order to keep the time and effort to manageable levels.
No comments yet.