Google adplanner now available for everyone:
Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions. With Google adplanner you can define users by languages and demographics, you can search for websites that are related your audience, get statistics of websites from over 40 countries. Google adplanner can help you get data from millions of websites and later you can sort out and decide which websites you will be advertising.
Google ad planner has auto refresh capabilities for the list of sites you compile based on change in criteria set by you.
Also if you have trouble with deciding audiences ad planner offers a list of typical audiences from which you can select. It also provides a comprehensive way of researching sites.
Manage your site results
With three new site ranking methods, you can decide how you want your site results ranked and displayed. You can choose between sites most likely to attract your target audience, larger known sites to increase your campaign scale, or a balance between the two. By applying other site filters, you can narrow your search to only sites that accept ads, sites in specific categories like “Video Games,” or sites that end with a particular domain suffix like “.edu.”
Visit and start using ad planner here: www.google.com/adplanner
Complying with advertising standards when you advertise
When you advertise, the claims you make for your product or service must comply with a number of standards to ensure fair trade. They must also comply with regulations protecting:
- the intellectual property rights of copyright holders
- registered trade marks
- all groups protected by discrimination law
The major pay per click (PPC) providers will ask that you comply with copyright, trade marks and anti-discrimination law when you use their services.
PPC terms and conditions will typically set out that it is your responsibility as the advertiser to:
- check your right to use any copyright or copyrighted content – i.e. you must not promote copyrighted content without the permission of the copyright holder
- not advertise products that are replicas or imitations of designer goods (a replica item contains the trademarked name or logo of a designer brand, but is not made by that brand)
- avoid using words that could be considered discriminatory or offensive to any protected group
Choosing a pay per click agency
Pay per click (PPC) advertising agencies can help you start your PPC campaign and attract quality sales traffic to your website. A good place to start your search for an agency is to open your favourite search engine and search for one in your area. If you find a name in the top ten generic results and again in the top three sponsored links, you could click through and see whether the landing page matches your expectations.
Before contacting an agency, consider the skills and competencies you expect of an agency and your marketing goals and objectives.
There are certain similarities with traditional advertising agencies – eg you’ll want prospective PPC agencies to provide testimonials and customer references or case studies. See our guide on how t0 choose and manage advertising agency.
However, PPC agencies must have different skills and a different mind set. Ask prospective agencies whether they’re accredited as a Google AdWords Qualified Company, a Yahoo! Search Marketing Ambassador and/or a Microsoft adExcellence member.
A good agency should have proven experience in the particular complexities of a stand-alone PPC campaign and Internet marketing campaigns that include PPC and other online marketing strands – eg banner adverts. They need to be able to show:
- an understanding of the pros and cons of the top PPC providers
- a good grasp of your market sector and competition
- proven experience and the necessary technology to set up, manage, track and analyse PPC campaigns
- a creative approach to PPC essentials – keyword research, bid management, daily budget, website optimisation and advert writing
- excellent strategic analysis and web analytic abilities
- how they set and achieve agreed targets
- how they plan to report to you and how often
- how they intend to maximise and measure your return on investment
- how they intend to charge you (eg a flat fee, a percentage of the campaign expenditure or on the basis of campaign performance)
Writing the advert is a critical point in your pay per click (PPC) campaign. You need to attract targeted leads and you have barely 100 characters to
Writing the advert is a critical point in your pay per click (PPC) campaign. You need to attract targeted leads and you have barely 100 characters to do this. Your copy needs to be compelling and you must attract the right buyers – ie those who want your product or service.
PPC gives you the flexibility to run different adverts in different regions, at different times of the day – or night – and target your copy to specific audiences. Because of the immediacy of the internet, you can prepare several adverts and test which works best, changing them every day if necessary.
Adverts have four short lines, the most important of which is the web address from which potential customers will click through to the landing page on your website.
Key points to consider when writing your adverts are to:
- include your keywords
- use phrases that relate to your keywords
- be specific – if you only serve a particular city, include it
- offer benefits – if you have a time-limited offer, say so
- your URL is part of the advert – make your keywords part of it
- keep your copy simple
Tracking your pay per click campaign results
The major search engines offer online analytical tools so you can track the growth of your pay per click (PPC) campaigns. You can also take on a PPC agency to carry out these critical tasks on your behalf and provide you with real-time reports. See the page in this guide on choosing an pay per click agency
Typically, such tools will allow you to see:
- how visitors find your website.
- how they navigate through it.
- how they become customers.
When you analyze these statistics, which you can view as graphs, summaries and other data, you will be able to improve your online results.
- In some cases, the tools are more sophisticated. For example, the Google Analytics tool will allow you to:
- Find out where your customers live – if you find a heavy density in a particular region, you could then target a campaign to draw them back as return customers.
- Examine and optimize your landing pages – you can then make an informed decision as to whether to improve their design or pare them down until they match the proposition described in your keyword adverts.
- Count how many steps there are from landing to conversion – establish whether you could reduce this number if you are losing visitors along the way.
- Establish where drop-out visitors are going when they leave your site – if it’s to a competitor, check how your copy, landing page and number of steps to conversion compares with theirs.
do .gov links helps in better ranking of your site
There is always an misconception that .gov sites or .ac.uk sites have more than link from normal domain.
People often tend to think that .gov sites or .edu sites gets the page rank automatically. So even if you get that .edu or .gov link and people don’t click to that link then you are not going to get any page rank at all. All the links are treated in the same the manner, whether it is .gov or .edu or .info sites. In short gov sites do not carry any more weight other than raw page rank scores being higher.
So in order to have better page rank is to look for other good quality and relevant sites to cultivate link regardless of being .gov or just a normal domain.
Top Pay Per Click Search Engines
Google Adwords:
Google Adwords is the best pay per click search engine that provide you everything you want in pat per click advertising. You can run your campaign within 5 mins you sign in. Google Adwords provides you number of tools to make your ad more effective.
Yahoo search marketing:
Yahoo search marketing is again another highly professional pay per click search engine. In 1997, it was introduced in the name GoTo.com but later in 2005 it was rebranded as Yahoo search marketing.
Yahoo offers $25 free credit when you sign up.
MIVA:
MIVA is a network of partner sites powering over 2 billion queries per month. When you open an a/c in MIVA your ad appear across MIVA network.
MIVA provide you an effective management tool to help to improve ROI.
7Search:
This pay per click search engine serves low profit margin websites owners. This search engine is specially made for those who cannot afford to pay more.
It provides over 1.5 billion searches a month.
ABCSearch:
This search engine was introduced in the year 2001. it is the world’s largest privately held meta search engine which provides over 3 billion searches per month. It is also one of the most affordable pay per click search engine.
ABCSearch is offering $100 free search traffic to payperclicksearchengine.com visitors.
Microsoft adCenter:
This Microsoft adCenter is new in this field but still its doing great and offering great range of features with the additional ability target your ad to live Search users. Signing up fee is $5 but if you pay $30 for a day you can take help of Microsoft Media Specialists to plan, create, execute and analyze your first adCenter campaign.
Findology:
Findology interactive media is an pay per click search engine introduced in the year 2000 and is serving 3 billion searches per month. It offers $50 free click when they sign up using this link -www.payperclicksearchengines.com/findology-promo
Marchex AdHere:
Marchex AdHere provides consumer the local experiences on the internet and also to provide local businesses of the best product for acquiring more and more customer. This search engine provides exclusive access to more than 200 premium publishers.
SearchFeed:
This pay per click search engine is very cost effective and easy method of tracking the sales lead.
The unique feature or benefit available I this search engine is that it support advertiser listings for countries in various world markets. All keyword and listing submissions are generally processed within 2 business days.
How to write effective PPC Ads?
Now-a-days with the help of Google Adwords and Google AdSense, it has become easy to start and maintain PPC (pay per click) Ads. Writing an effective ad will be easy but remember only one important thing that is the goal of your of writing effective PPC ad is to get clicked.
Here are some tips on how to write effective PPC Ad:
- Headline: just as in all ad headline plays very important role in driving visitors to your ad and getting them clicked. To make your headline the best tip is to make use of keyword in your headline.
- Writing a PPC ad is not different from that of writing display ad. The only difference is it has fewer words to work with. With the limited you are suppose to emphasize benefits to your visitors. Benefits doesn’t mean the features of the product, it purely mean what the customer will get when he uses your product.
- Any ad work best only when it makes the reader believe that the ad is meant for him. It is necessary for you to target your market. It may not be possible for you in PPC ad to target the exact audience due to limited words. But you can use the word “you” in your ad in order to attract them. This could be the best option in your PPC ad.
- It is not enough for you to just get click the ad. You should also keep in mind the secondary goal that is making a sale. So offer something free in your Ad in order to induce the customer to buy.
- Before writing PPC Ad look at some of the current ad for your keywords and see how competitive it is. Then try to do something different so that you stand out of the crowd.
Google find ways to impress their shareholders / investors by increasing their commercial activity:
Google is becoming increasingly commercial these days. I suspect they are moving away from their slogan “Don’t be evil”. Recently Google has started testing ads inside Google suggest. Google suggest is an effective way of keyword suggestion where when a user types just partial word into the search box and Google will give keywords and keyword phrase suggestions based on user input. Now Google is testing by inserting links into Google suggest and sometimes they are inserting actual sponsored links into suggest search box.
You can see an adwords sponsored link on top of the list of keyword suggestions for me this looks increasingly greedy. More people are bound to click on those links since it appears directly near the search box. From what I can see this is just too much greed Google is bringing their commercial activity more nearer to people. They are forcing people to click on those ads since there is no way people can avoid those kind of link suggestions. I feel Google should back away from this since it makes them look very commercial and bad in everyone’s eyes.
Google’s radio plan fails
In 2006, Google decided to extend its web based ad technology to sale of audio advertising on broadcast radio. But this broad cast radio advertising has not been success. So Google decide to sell the broadcast radio and decided to make money in television and online video advertising.
The company is looking for buyer Google Radio Automation. On 31st may both the services designed to automate the placement of ads, Google Audio Ads and AdSense for Audio will be closed. With the closure of this broadcast radio 40 people are expected to lay-off and the rest will move to new posts.
Google has also announced to close the traditional ad media and that is the print media because this service allowed Google AdSense users to place print ads in around 800 U.S. newspapers. Google always enjoyed online, where it was able to track each page view and click but Google always troubled measuring the impact of radio and making them more relevant to listeners.
Therefore Google is now focusing on online video to make money. And for it is allowing users of its YouTube video sharing service to download some clips rather than stream them, in some cases for a fee.