Link Building
Tactics of automated link building
Many SEOs feel that automated link building is a safe way to get penalized by the search engines. Well-built and well hidden link networks often bring higher rankings in a little amount of time. The key is to select a source who will offer the following:
- A distributed network that is not interlinked and doesn’t share any C-Block IP addresses.
- Linking pages that have some relevant content that has been well-linked through a sitemap system.
- Pages that are as close to naturally-designed and build as possible
- A company that can speak at an expert level about SEO and the tactics they use to avoid detection – call them and talk to them first; their knowledge and competence could be instantly apparent.
- Someone you trust and have researched thoroughly – Just ask for recommendations from trusted members of the SEO community.
- Pages that link not only to your website(s) but to other relevant, related sites as well – even if they are your composition. That way, if you get banned, at least your competition is suffering as well.
What are Link Popularity and Page Rank?
Strategies of advanced link bulding
Link building require dedication and consistent effort. It is the most complex, time-consuming and important task an SEO performs to get a website ranked well. Certain strategies are well known to SEOs, while others are in the realm of the expert or forward-thinkers who puzzle them out.
1. Directories : Although it may seem an clear and tired way to build links, directory use is still valuable and valid. When submitting to directories, ensure to vary anchor text and try to use your keywords in the description and title fields as naturally as possible.
2. Link Searches: This old technique has been honed to a science by many SEOs, but there is always room to get better. The goal is to use Google/Yahoo to search for pages that let you add a link (reciprocal, paypal, etc.) that already have your keyword or some closely related content on them.
3. Usurping Competitors’ Links: Although this may sound unseemly, it is one of the most efficient ways to build links, and is commonly practiced. The goal is to locate as many domains and pages as possible that link to your competitors’ sites and get those sites to link to you as well.
4. Text Link Brokers: Although initial thoughts about link brokers can give a bad feeling, this new industry can really have a positive value on your link building efforts.
5. Automated
6.
How to make a link page and outbound link structure?
1. The best way to give outbound link is to give links inside the content page as it is most useful for users who interpret your site contents. This method of linking is usual and long permanent as search engines desire that the pages should be made for users and not for the search engines
2. You can build 4 to 6 resources pages but each page should be on exacting theme and object of the page should match the theme of your site. In such a way you will give the users more related resources on same topic at one place. It will help you in creation an power page.
3. You can also accept the traditional style which is used in research papers as well as books also where links are known at the end of the page referred to as more references and resources. It gives more information to the users about any exacting topic thus enriching their knowledge more. There are many other ways of creation link page but the most common is to have a long page with enormous list of sites on one single page and linking each site with its name or optimized anchor text without having any significance between the sites. Such pages never bring traffic quite we just make it only for search engines, which is no hesitation a Spam. Google mentioned in its SEO guidelines “Make pages for users, not for search engines “. Search engines are well aware of such type of link pages and are absolutely to be treated by search engines as “Link Farm” and will be penalized.
Tips to get more web traffic Links
Getting links can be automatic in some situation. You can sign up with a free service like Linkmetro and get back links from other web sites automatically. I’ve found that you will get a lot of back links from sites that have no page rank when you go this way. Another way is to put a linking script on your server so that webmasters can trade links with you without you having to do anything.
Web Traffic Tips
- Another neat way to get links is to join forum that you have an interest in and start participating.
- Don’t make the mistake of joining a group and try to sell something in your first position.
- Contribute content to the forum and your sales posts will be accepted later.
- Make sure to put your URL in your signature so you’ll get a back link back to your site.
After you have been obtaining links for a while you will want to start checking to see exactly how many links you have. This system works for most search engines and will tell you if your link activities are working.
Determining your Target Audience
After completing this module, you will be able to:
- Define a target audience for your web site.
- Describe how to use survey questionnaires and personal interviews to learn more about your target audience.
- Create a user persona to better understand your target audience.
- Adjust your Web site content based on a user’s unique persona.
For more news: csc.noaa.gov/wcde/module02/02.htm
A successful linking strategy can bring you higher search engine ranking
Link building is the cornerstone of your online success
Ways of importants in Link building
– Reciprocal link : A reciprocal link is a mutual link between two websites to make sure mutual traffic.
Technologies of deep linking
The technology behind the World Wide Web, the Hypertext Transfer Protocol (HTTP), does not really make any distinction between “deep” links and any other links – all links are functionally equal. This is intentional; one of the designed purposes of the Web is to permit authors to link to any published document on another site. The possibility of so – called “deep” linking is therefore build into the Web technology of HTTP and URLs by default – while a site can attempt to restrict deep links, to do so requires extra effort. One way to stop deep linking is to configure the web server to check the referring URL using a Rewrite engine
Websites which are built on web technologies such as Adobe Flash and AJAX frequently do not support deep linking. This can solution in usability problems for people visiting such websites. For example, visitors to these websites may be unable to save bookmarks to individual pages or states of the website, web browser forward and back buttons may not work as expected, and use of the browser’s refresh button can return the user to the initial page.
However, this is not a basic limitation of these technologies. Well-known techniques, and libraries such as SWFAddress, now exist that website creators using Flash or AJAX can use to offer deep linking to pages within their sites.