In this focus is in trying to discover who those users are and whether there are specific ones to target.

After completing this module, you will be able to:

• Define a target audience for your web site.
• Describe how to use survey questionnaires and personal interviews to learn more about your target audience.
• Create a user persona to better understand your target audience.
• Adjust your Web site content based on a user’s unique persona.

For more news: csc.noaa.gov/wcde/module02/02.htm