You can rank number one or at least in the top ten for just about any search phrase by just buying text link ads. Some web site owners think that this is the only true way to the get their site in top ten. So, do you buy your way to the top? Or should you play it secure?

You can also rank number one without buying text link ads if you offer good content because many other webmasters will link to you just because you have good content and it provides their users with precious information. Proper exchanging of links with good web sites.

There are also several ways of playing it safe. Besides the fact that text link ads help to get better your search engine ranking, they also bring in a good amount of traffic. In order to get a good quantity traffic from links you would need more than just a few back links, but since you won’t be buying them, you will not being getting that many web sites linking to you and most of them are from web sites that are not accepted among internet users.

All the major search engines see back links from superiority sites as a vote for the web site being linked to; by playing it secure it will take much longer to get a top ten ranking because of the lack of back links. It can take years before you will rank for any accepted search term because you will only be getting links the natural way.