Organic Search Engine Optimization
Search engine optimization is a demanding and time consuming task, and there is much more to search engine optimization and then link building and page optimizing page. To understand better the existing approach to search engine optimization, it is vital to understand the part of content in SEO. Google was the first search engine to execute a technology called LSI (Latent Semantic Indexing) for generating search results. LSI require a Googlebot to get note of the keyword density of particular words on a web page apart from caching a page. For example, a page with 500 words and the keyword Lenovo laptops appearing 50 times would have a keyword density of 10% for keyword Lenovo laptops.
Once Googlebot has indexed the page and checked the keyword density of various phrases on the webpage, it must then bring up the webpage for search phrases such as Lenovo laptops. Though Google take different factors into account as generating search results, there is no denying that content plays a key role in generating organic search results. Apart from this, a Googlebot also indexes the textual content like page headers, titles and links. In core, Google stores a complete account of every website and the keywords related with the website.
A main step in any victorious search engine optimization is creating content targeted at particular keywords. Search engine optimizers carry out thorough analysis of popular phrases and isolate the keywords that need to be targeted. Once the keywords are cleared, the next step is optimizing the website for keywords. Contrary to accepted belief, the domain name will play a vital role in search engine optimization and a domain name like lenovolaptops.com would rank well for the search query Lenovo laptops. What is true is that the domain names alone do not decide the search ranking of a website.
After domain name, name of every individual web page also plays a fundamental role in LSI base search engine optimization. For example, a page named lenovolaptops.html would stand a better option of rating well for a Google search for Lenovo laptops. But not all websites have the comfort of choosing a domain name before starting optimization and the next option is to name all pages for target keywords.
Separately from the name of a page, page titles and headers also play a significant role in search engine optimization. Google always lays huge emphasis on the keyword concentration of a web page and placing headings with target keywords alone is no longer enough to carry out search engine optimization. What is true is that Meta tags also have lost their importance and have reduced to providing basic information to a WebCrawler.
Content is not the only criteria
There is an admired myth that a website can do well purely on content, but this is not true. There are different other parameters like web elements, link building and the era of a website that determine its success with the search engines. A website with a high Page Rank gain more from well written content than a website with low Page Rank. But, the reason why content is given great weightage is that websites with low page rank are constantly outdoing websites with the higher Page Rank. It is almost impossible to talk about all the elements that involve in a successful search engine optimization campaign; however a nut shell content alone is not enough to improve the organic ranking of a website.
1 Comment to Organic Search Engine Optimization
The basic content of a site is more important to get a good position in any search engine result.Added attractions like flash screens etc do not matter as the crawlers ignore such content.
May 29, 2008