Matt Cutt says – Google handles 404 and 410 error pages in different manner

Thursday, April 17th, 2014 Link Building, Search Engine Optimization

In a recent video, Google’s head of search spam “Matt Cutt” answers a question about how Google handles 404 and 410 error status code.

Here is what he conveyed:

What is 404 and 410?

He initiated the answer by explaining what a 404 and 410 actually mean to Google. These are HTTP status codes sent by the websites, whenever a browser or a Google bot request for a page.

Google make use of these status codes to determine whether the page was not found or is permanently gone.

How Google treat when it encounters a 404 and 410 error status codes?

Matt Cutt says that Google handles 404 and 410 error pages in different manner.

During the crawling process if Google bot encounters a page and sees a 404 then they keep that page protected in their crawling system for 24 hours. This is done to avoid the removal of the page when the 404 error was unintentional.

With a 410 status code Google believes that the page has gone permanently and will never return back. In such cases Google treats a page with 410 as an error.

“Penguin impacts have different levels” Reveals Matt Cutts tweet

Wednesday, April 9th, 2014 Link Building, Search Engine Optimization

The Google’s penguin update released on April 2012, that penalizes sites for building unnatural backlinks has been putting webmasters in a great mourn.

The penguin updates has wiped off many sites from the face of Google and some are thrown at the verge of extinction. The reason is quite simple and has been revealed by Matt Cutts in a recent tweet to one of the webmaster.

Matt Cutt tweet revealed that there are different levels of penguin algorithm we can say it as low, mild and heavy.

Here is the Matt Cutt’s tweet to webmaster:

In his tweet he recommended the webmaster to carry on his backlink cleaning process as he still sees a mild case of Penguin there.

It means penguin algorithm of Google does not affect all sites equally; the impact depends on the extent of unnatural backlinks.

So the impact of penguin update on a site can be a lot or a little or somewhere amid. The tweet is very interesting and reveals that the impact of penguin algorithm varies with sites backlink quality. But it is hard to conclude that only cleaning up backlinks can get out your site from penguin algorithm.

Recovering strategies for unnatural link building penalty

Tuesday, April 8th, 2014 Link Building, Search Engine Optimization

It is quite painful when you see a notification of a manual action for unnatural links from Google in your Google Webmaster Tools account. It has become a common and a troublesome issue among the webmasters after Google’s unnatural link penalty changes. How to recover from this? The most important solution that everyone is eager to implement to recover their site. The answer is quite easy; by just following simple guidelines and working hard to take a prompt action can solve the issue to a great extent.

But before we move forward, identify the links that cause the trouble. Google does not provide an insight view on the unnatural links which penalized the site.

Here are a few examples which assist you to analyze the offensive links pointing your site:

  • Trading Links: This includes buying and selling “do-follow” links simply to boost rankings.
  • Extreme link building: Involved in excessive link building campaign just to enhance the site rankings.
  • Linking to spammers: Linking to low quality and unrelated sites in an effort to manipulate page rank. This includes links from low quality and spammy directories and bookmarks and forums that just created to provide room for submitting links.
  • Excessive footer links: Excessive footer links and links from blogroll and article directories.

Let’s move forward to remove this links:

Once you have an idea of the unnatural links you can start cleaning up them, in other words taking action to remove all those spammy and low quality links.

Get a list of all your links from your webmaster tool and make a separate spreadsheet of the unnatural links as you identify them. Removing unnatural links can be done in the following 3 ways:

  • Removing links that are under your control
  • Removing links by contacting other webmaster
  • Removing links with disavow tool

Removing links that are under your control

The best place to start is collecting and removing links that are under your control. This includes links of low quality and spammy article directories, bookmark sites, profile sites, forum and blog comments and excessive footer links that just created as brook for submitting links. If you have set up links from any of this and you have direct control over, you should remove or edit them. This step of link removal process works up faster than any other ways and you can see the results immediately.

Removing links by contacting other webmaster

This step works little bit slower than the preceding as it depends on your approach and the webmaster you reach for. If during your link building campaign, you have obtained links from unrelated or low quality sites or blogs you can remove them by contacting the webmaster to do so.

It’s a fluky process. Try to approach them in a way that makes the job easier for them to carry out. Don’t give up with the first try, remind them frequently until your job is done. When done right it has the second highest possible ways to get success in your unnatural link removal process to recover your site.

Removing links with disavow tool

Disavow tool – the biggest gift of Google to the SEO community and to the webmasters who were suffered by the unnatural link penalty. This tool can be very useful to add success to your unnatural link removal campaign where you cannot implement the above mentioned steps. By making use of this tool webmasters can explicitly submit links to Google that they consider unnatural backlinks to their site. Google treats all the links submitted using disavow tool as no-follow links. Though it works slowly and takes time to bring up the change, when used appropriately it can boost up your site recovery process.

So it needs a simple understanding and patient to be successful in recovering your site from the penalty of unnatural link building.

Matt Cutt’s Link building advice to stay ahead on Google

Monday, April 7th, 2014 Link Building, Search Engine Optimization

For the past two years, Google has been updating its algorithm and has reframed with many changes. Despite the updates, link building still plays an important role in your site’s rankings. The only new is the strategy that we use to build backlinks. Link building is one of the most powerful criteria that determine your website visibility on search result.

In the present epoch of Google updates, the right link building has a Herculean effect on the organic traffic yet to come. Negative link building strategies can wipe off your site’s visibility from Google.
Here are some of the Link building advices by Matt Cutt’s to stay on the good side of Google. Following these guidelines can help you to survive long within Google’s strict guidelines.

Using a 301 Redirect is Safe Says Matt Cutt

Sometimes you need to change the URL when you are moving to a new domain or simply while changing its appearance in search results. There are no issues if the page does not have any backlinks. In case if the page has huge backlinks and brings a significant amount of traffic, using 301 redirect is the best solution to curtail down the damage caused by modifying the URL.

A 301 redirect automatically directs users from the old URL to the new one thereby preserving the link juices you had from inbound links pointing to the old URL. So it is always safe to use a 301 redirect to gain the power of your old URL, says Matt Cutt.

Say No to Unnatural Link Building

Link building works great when done right. Building backlinks through unnatural way has the ability to harm your site to a wide extent that it takes years for you to recover. Google penguin update was made mainly to penalize sites that build backlinks just to boost their sites through unnatural ways.

The Penguin update of Google has vanished a number of sites from the face of Google for building inbound links in an unnatural way. Google has crushed a number of link networks that offers paid links to users. Matt Cutt recently let everyone know that Google is penalizing sites that build links violating Google algorithms.

Build links that give long term visibility in Google and not the one that vanishes away your site from the face of Google.

Use the Disavow Tool Appropriately, Yet it may not fix all issues

Sometimes during your link building campaign you might unknowingly get linked to low quality sites. In certain situations, to minimize the damage you can use Google’s disavow tool to unlink your site from those low quality sites. Matt cut says once you have identified the backlinks that points from a low quality site go ahead and use the disavow tool whenever you want. He has also mentioned that disavowing all the low quality sites won’t fix all your issues. You should try some alternate ways to remove all those links manually by approaching assistance from a webmaster. The more effort you put to remove the bad backlinks, the more it helps to recover from Google’s penalty.

Limited Guest Blogging

In recent years, ‘Guest Blogging’ being one of the natural ways of building backlinks, is acquiring more popularity among the website owners. This became the reason for many issues to emerge. It has become too popular that it has made Google to take a notice of everything that you do too much.
Matt Cutt says, to stay on the safer side of Google, ‘Guest Blogging’ should be moderated.
It means you should not rely completely on this to build backlinks for your site; instead your link building should be as diverse as possible.

The certain things listed below need more attention when it comes to ‘Guest Blogging’:

•    Verify that the guest post site is a high quality site.
•    Guarantee that your guest post content is cent percent original and worthy to the readers.
•    Be sure of using natural anchor text to get backlinks to your site.

When done moderately with attention ‘Guest Blogging’ will have no chances to harm your site.

Live chat – Best alternative for providing customer service

Monday, December 3rd, 2012 live chat benefits

Customer service is one of the most important factors for the success of a business. Be it a small or a big business a greater part applies to it. In recent year’s business trends have changed globally but a pre-set part which cannot be overlooked would be “customer service” irrespective of the changes in the business world customer service is the key for a successful business.

With the emerging online business providing a live help feature on the websites for the customers and visitors, it is helping them to go a long way. Websites that use live chat feature has gained tremendous profit over the past years. The increasing e-retailers and e-commerce sites of all kinds are turning towards live chat for providing customer service.

Your business can gain tremendous success by providing live chat feature on your websites. Let’s have a look at some of the benefits it offers:Live support benefits

•    Increased online sales
•    Maximized return on investment
•    Helps in metrics and   performance   monitoring
•    Helps to identify the market

Reasons, why customers prefer live chats:

Easy, fast and cheap: Live chats provide instant solution to all queries. It is cheaper, easy and faster than email or telephone support.

24/7 support: Live chat agents are ready to provide 24/7 customer service and can be located anywhere in the world.

 Provides clear and quick response: Clear and instant personalized responses to customer queries are the effects of live chat conjointly it will help them to make a right and reliable purchase decision.

Provides multi-task functionality: Customers can execute multi-task such as comparing products, checking out errors etc, more to the point, live chat feature attracts online shoppers than anything else. Just adding live chat in your website won’t work. It can bring profit to business by providing reliable live chat service.


Google Panda Algorithm Changes 2011-2012

Monday, October 15th, 2012 Google

Panda update

20th Avatar of Panda – Panda #20

Friday, October 5th, 2012 Google

As expected Google threw another fireball this time with a different name called panda 20 and with a major impact. Yes this is the 20th avatar of Panda since its first release on February 24, 2011.As so they named it as panda 20 switching from panda 4.0. Whatsoever…Google launches and we land along with it. Google officially released this update nine days after his previous update 3.9.2 i.e. on September 27.

This avatar is likely to score the largest update algorithm of 2012. An ever powerful Google update that had an impact on 2.4% of English search queries and yet more. Google announced that they released out a new Panda algorithm update that isn’t just a mere data refresh like the previous updates but an algorithm update. The complete rollout of this update is still in process and expected to live over 3-4 days. Much noticeable variation seemed on the release of this update and a lot more expected after its complete rollout.

Google puts the webmaster in trouble to identify the reason for their traffic loss as Google rolled out a separate algorithm the EMD update. It’s a great headache for some site to identify whether their sites are affected by EMD or panda.

Whatever it might be, it seems Google won’t stop releasing his panda avatars. So abide by the panda rules, stay cool and always be ready to watch the panda next avatar.

Google Panda 3.9 update – Will it kill your keyword ranking?

Wednesday, July 25th, 2012 Google

Google panda lastly updated on June 25th. Here comes the next panda update 3.9. Will it kill your sites keywords ranking? This question makes all webmaster and search marketer a scary day. There are hundreds of algorithms, in which Google update panda continuously in 2012. Panda 3.9 to be rolled on July 25th on  July. This news was tweeted by Google last night.

Google panda 3.9 will certainly affect 1% of the ranking on SERP (search engine result page). Wish want to come out here with Matt Cutts words

 “The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded. To that end we’ve launched Panda Changes that successfully returned higher-quality sites in search results.”

Google panda always supports quality websites. NO Spammy sites can make run out from panda hands. It’s better for all webmasters to follow the quality work to implement their site for better ranking.

Google Panda and Penguin rolled to scrub spammers

Wednesday, May 16th, 2012 Google

PANDA – Always Belief Quality

Panda is totally designed to target the spam content sites. Websites which shows up with low quality content frame that get affected by panda. It is dissimilar from the latest penguin update.

Panda Recovery Suggestions

  • Every Webpage must exist with diverse tags such as Meta title and description
  • Never allow to low quality (or) duplicate content to endure in your website
  • Always keep your Bounce rate and ad to content ratio under control
  • Web Site load time is much important
  • Try to increase your Stick rate
  • Always have quality and good content frame – Have sufficient look at your content’s grammar, spellings, source etc

PENGUIN – Spammer be aware

This Penguin update totally targets the spammers. All spammers are getting affected and pushed out of Google’s search engine result page.

Penguin snoops carefully on the Following:

  • Over optimization is an main objective of penguin to destroy the spammers
  • Over use of Anchor text un-matching the domain
  • Blog Spamming and marketing article to numerous sites
  • In-bound and out-bound link exchange in an aggressive manner

Penguin retrieval ideas:

If you’re affected by this latest penguin update, I feel sorry for you. Try to optimize in a good quality manner. It’s unpredictable to be in same grade at Google’s eye. Seo is on the way to its quality development. We all must give hand for its rise with quality website.

Here are general Do’s and Don’ts in this latest SEO weather:


  1. Use attractive content with low quality
  2. Stuff keywords in web site
  3. Over Link using same anchor text
  4. Delete Your Links (unless they are on a de-indexed blog network)
  5. Avoid stuffing footer with content and link
  6. Use landing pages


  1. Always go for quality content
  2. Try to create content structure with 600+ Words count
  3. Use a large range of anchor text in backlinking to the same page
  4. Optimize pages for more than one keyword phrase
  5. Use good links in link building activities (no anchor text)
  6. Use elderly domains
  7. Remove low quality content from your site

Un-Natural Link Notice impelled at your webmaster tool’s inbox

Tuesday, April 17th, 2012 Link Building

Did you receive a mail regarding the Google webmaster tools notice of detected unnatural links?

What does un-natural link mean?

Un-Natural (or) Artificial Link is typically obtained through buying links to exceed in PR (or) contributing in link building process. Poor link building process ends in un-natural link. Quality of link must always be analyzed before we do a link building process.

  • Google instantly mailed to over 1 million (In few months) webmaster’s regarding this issue.
  • A reconsideration request mail can be send to Google, unless you can’t control over the artificial links that roll over your website.
  • Your website will receive a penalty after the alert
  • Result of this penalty issue is loss of ranking on your landing page of site and over all the pages too.

Reconsideration Request:

Lot of webmaster have mailed with the reconsideration request to Google before removing the bad link from their website. But, still Google replied them “Still links are live”. Bother sending a request to Google after working with great sense on bad links. You can also link to Google Doc on this issue to ignore some links.

Step to Over come:

Avoid preferring for quantity sites than blending for a quality.

Only good content and links can make you survive now at Google eyes.

Consider 1 good link than 100 artificial links.

Overcome a complete check on your website to locate bad links.

Help & Advice:

For further suggestion on this issue, let a comment. We will provide you a free step of advice and we are happy to assist you at any extend.

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